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Ready Meals In Hungary
Euromonitor International, Jan 2012, Pages: 55
While canned/preserved ready meals decline in terms of volume sales as this category is quite old-fashioned, the second biggest category, frozen pizza, will see positive volume and value sales growth in 2011. In general, the economic crisis and weak spending power of consumers had little impact on the channel and demand is stable, however, in the case of canned products a continuous decline is seen, while frozen pizza has seen constant growth for years.
The Ready Meals in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Canned/Preserved Ready Meals, Chilled Pizza, Chilled Ready Meals, Dinner Mixes, Dried Ready Meals, Frozen Pizza, Frozen Ready Meals, Prepared Salads.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Ready Meals market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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