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Surface Care in Japan
Euromonitor International, Sep 2011, Pages: 31
Surface care posted a further current value decline in 2010. Firstly, this can be attributed to product commoditisation, resulting in price competition and thus pushing down average unit price. Secondly, eco-friendly cleaning methods using non-chemical products available at home are gaining in popularity, for both environmental and economic reasons. Thirdly, refills, which fetch a lower unit price, also appealed to the eco-consciousness and conservative spending habits of consumers. To counter...
The Surface Care in Japan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Household Antiseptics/Disinfectants, Household Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Surface Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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