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Surface Care in Japan

  • ID: 238100
  • June 2015
  • Region: Japan
  • 25 pages
  • Euromonitor International

Whilst surface care saw a negligible current value decline to reach JPY118.0 billion in 2014, surface care excluding wipes registered a 1% decline to reach JPY79.9 billion. This decline was caused by the underperformance of home care disinfectants after manufacturers received the administrative order from the Consumer Affairs Agency in March 2014, which hurt the category.

The Surface Care in Japan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Surface Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown

SURFACE CARE IN JAPAN

June 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2009-2014
Table 2 Sales of Surface Care by Category: % Value Growth 2009-2014
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2009-2014
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2009-2014
Table 5 NBO Company Shares of Surface Care: % Value 2010-2014
Table 6 LBN Brand Shares of Surface Care: % Value 2011-2014
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2010-2014
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2011-2014
Table 9 Forecast Sales of Surface Care by Category: Value 2014-2019
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2014-2019
Dainihon Jochugiku Co Ltd in Home Care (japan)
Strategic Direction
Key Facts
Summary 1 Dainihon Jochugiku Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Dainihon Jochugiku Co Ltd: Competitive Position 2014
Fumakilla Ltd in Home Care (japan)
Strategic Direction
Key Facts
Summary 3 Fumakilla Ltd: Key Facts
Summary 4 Fumakilla Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 5 Fumakilla Ltd: Competitive Position 2014
Kao Corp in Home Care (japan)
Strategic Direction
Key Facts
Summary 6 Kao Corp: Key Facts
Summary 7 Kao Corp: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 8 Kao Corp: Competitive Position 2014
Executive Summary
Premium Products Lead Home Care To Strong Value Growth
Healthy Value Growth in Laundry Care, Owing To Scents and the Birth of A New Category
Procter & Gamble Poses A Challenge To the Leader Kao
Health and Beauty Specialist Retailers Remains the Most Popular Channel in 2014
Slow Growth Ahead for the Mature Home Care Market
Key Trends and Developments
Detergent Tablets Re-enter Laundry Care in Japan
Increasing Female Employment Opens Up New Opportunities for Manufacturers
Home Cleaning Services Gradually Increase Awareness Amongst Consumers
Market Indicators
Table 11 Households 2009-2014
Market Data
Table 12 Sales of Home Care by Category: Value 2009-2014
Table 13 Sales of Home Care by Category: % Value Growth 2009-2014
Table 14 NBO Company Shares of Home Care: % Value 2010-2014
Table 15 LBN Brand Shares of Home Care: % Value 2011-2014
Table 16 Penetration of Private Label in Home Care by Category: % Value 2009-2014
Table 17 Distribution of Home Care by Format: % Value 2009-2014
Table 18 Distribution of Home Care by Format and Category: % Value 2014
Table 19 Forecast Sales of Home Care by Category: Value 2014-2019
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2014-2019
Definitions
Sources
Summary 9 Research Sources

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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