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Surface Care in Japan

  • ID: 238100
  • April 2016
  • Region: Japan
  • 24 pages
  • Euromonitor International
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Retail value sales of surface care grew by 1% to reach \120 billion in 2015 in Japan, similar to the value growth in 2014. Surface care, especially home care wipes and floor cleaning systems, has benefited from busier lifestyles in Japan, especially for consumers in urban cities. Such consumers are looking for methods to shorten the time for house chores including wiping floors.

The Surface Care in Japan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Surface Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown
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SURFACE CARE IN JAPAN

April 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2010-2015
Table 2 Sales of Surface Care by Category: % Value Growth 2010-2015
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2010-2015
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2010-2015
Table 5 NBO Company Shares of Surface Care: % Value 2011-2015
Table 6 LBN Brand Shares of Surface Care: % Value 2012-2015
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2011-2015
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2015
Table 9 Forecast Sales of Surface Care by Category: Value 2015-2020
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2015-2020
Dainihon Jochugiku Co Ltd in Home Care (japan)
Strategic Direction
Key Facts
Summary 1 Dainihon Jochugiku Co Ltd: Key Facts
Competitive Positioning
Summary 2 Dainihon Jochugiku Co Ltd: Competitive Position 2015
Fumakilla Ltd in Home Care (japan)
Strategic Direction
Key Facts
Summary 3 Fumakilla Ltd: Key Facts
Summary 4 Fumakilla Ltd: Operational Indicators
Competitive Positioning
Summary 5 Fumakilla Ltd: Competitive Position 2015
Kao Corp in Home Care (japan)
Strategic Direction
Key Facts
Summary 6 Kao Corp: Key Facts
Summary 7 Kao Corp: Operational Indicators
Competitive Positioning
Summary 8 Kao Corp: Competitive Position 2015
Executive Summary
Premium Products Underpin Strong Value Growth in Home Care
Healthy Value Growth in Laundry Care, Due To New Scents and New Category
Procter & Gamble Poses Challenge To Leader Kao
Health and Beauty Specialist Retailers Remains Most Popular Distribution Channel
Slow Growth Ahead for Mature Home Care Market
Key Trends and Developments
Detergent Tablets' Re-entry Boosts Laundry Care in Japan
Increasing Female Employment Opens Up New Opportunities for Manufacturers
Home Cleaning Services Gradually Increase Awareness Among Consumers
Market Indicators
Table 11 Households 2010-2015
Market Data
Table 12 Sales of Home Care by Category: Value 2010-2015
Table 13 Sales of Home Care by Category: % Value Growth 2010-2015
Table 14 NBO Company Shares of Home Care: % Value 2011-2015
Table 15 LBN Brand Shares of Home Care: % Value 2012-2015
Table 16 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 17 Distribution of Home Care by Format: % Value 2010-2015
Table 18 Distribution of Home Care by Format and Category: % Value 2015
Table 19 Forecast Sales of Home Care by Category: Value 2015-2020
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 9 Research Sources

Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown

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  • Procter & Gamble Co.
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  • The Clorox Company
  • S.C. Johnson & Son, Inc.
  • Unilever N.V.