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Surface Care in Japan Product Image

Surface Care in Japan

  • Published: May 2013
  • Region: Japan
  • 33 pages
  • Euromonitor International

Surface care saw a marginal positive current value growth in 2012. The sluggish performance of surface care over the review period was due to the general lack of enthusiasm about cleaning that consumers showed towards most home care products, which was driven by budgetary constraints amongst consumers choosing to trade down or opting for more convenient alternatives such as home care wipes and floor cleaning systems. Nevertheless, the hygienic trend after the H1N1 flu in 2009 remained very...

Euromonitor International's Surface Care in Japan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Household Antiseptics/Disinfectants, READ MORE >

SURFACE CARE IN JAPAN
Euromonitor International
May 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2007-2012
Table 2 Sales of Surface Care by Category: % Value Growth 2007-2012
Table 3 Sales of Household Care Wipes and Floor Cleaning Systems by Category: Value 2007-2012
Table 4 Sales of Household Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2007-2012
Table 5 Surface Care Company Shares 2008-2012
Table 6 Surface Care Brand Shares 2009-2012
Table 7 Household Care Wipes and Floor Cleaning Systems Company Shares 2008-2012
Table 8 Household Care Wipes and Floor Cleaning Systems Brand Shares 2009-2012
Table 9 Forecast Sales of Surface Care by Category: Value 2012-2017
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2012-2017
Dainihon Jochugiku Co Ltd in Home Care (japan)
Strategic Direction
Key Facts
Summary 1 Dainihon Jochugiku Co Ltd: Key Facts
Summary 2 Dainihon Jochugiku Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Dainihon Jochugiku Co Ltd: Competitive Position 2012
Fumakilla Ltd in Home Care (japan)
Strategic Direction
Key Facts
Summary 4 Fumakilla Ltd: Key Facts
Summary 5 Fumakilla Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Fumakilla Ltd: Competitive Position 2012
Kao Corp in Home Care (japan)
Strategic Direction
Key Facts
Summary 7 Kao Corp: Key Facts
Summary 8 Kao Corp: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Kao Corp: Competitive Position 2012
Kobayashi Pharmaceutical Co Ltd in Home Care (japan)
Strategic Direction
Key Facts
Summary 10 Kobayashi Pharmaceutical Co Ltd: Key Facts
Summary 11 Kobayashi Pharmaceutical Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 12 Kobayashi Pharmaceutical Co Ltd: Competitive Position 2012
Lion Corp in Home Care (japan)
Strategic Direction
Key Facts
Summary 13 Lion Corp: Key Facts
Summary 14 Lion Corp: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 15 Lion Corp: Competitive Position 2012
Rinrei Wax Co Ltd in Home Care (japan)
Strategic Direction
Key Facts
Summary 16 Rinrei Wax Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 17 Rinrei Wax Co Ltd: Competitive Position 2012
Executive Summary
Value-added Home Care Products Drive Growth
Scent Remains A Driver of Growth
Health and Beauty Retailers Increases Presence
Kao Corp Maintains Dominance
Positive Outlook for Home Care
Key Trends and Developments
Slow Economic Recovery for Home Care
Scent Becomes A Long-lived Trend
Hygiene Trend Remains in Place
Business and Capital Alliance in Home Care
Smaller Households Reshape Home Care Categories
Market Indicators
Table 11 Households 2007-2012
Market Data
Table 12 Sales of Home Care by Category: Value 2007-2012
Table 13 Sales of Home Care by Category: % Value Growth 2007-2012
Table 14 Home Care Company Shares 2008-2012
Table 15 Home Care Brand Shares 2009-2012
Table 16 Penetration of Private Label by Category 2007-2012
Table 17 Sales of Home Care by Distribution Format: % Analysis 2007-2012
Table 18 Sales of Home Care by Category and Distribution Format: % Analysis 2012
Table 19 Forecast Sales of Home Care by Category: Value 2012-2017
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2012-2017
Sources
Summary 18 Research Sources

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