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Stakeholder Insight: Inflammatory Bowel Disease - Efficacy and Compliance Key to Maximizing Patient Share as Novel Biologics Wait in the Wings


Description: Introduction

The treatment of IBD is changing, as novel pipeline therapies make their way to market. Although biologics are making inroads, use of drugs such as steroids continues at significant levels. The convenience of Humira, the lower cost of CDP870, and the safety of Tysabri promise to alter radically the dynamics of this sector.



Scope

Assessment of epidemiological data and patient potential

Analysis of CD and UC treatment algorithms globally and by country, based on extensive primary research with 180 physicians

Country treatment trees showing treatment practices in the seven major markets

Investigation of physician perceptions of performance of existing therapies on key drug attributes

Highlights

Physicians underestimate significantly noncompliance rates in IBD. Noncompliance reflects major loss of revenues for companies in the IBD field, particularly if noncompliant patients do not fill prescriptions. Noncompliance of which physicians are unaware may also lead physicians to form poor opinions about the efficacy of IBD drugs.



Physician awareness of products in development for IBD varies widely, with products already launched for other indications unsurprisingly leading the way. Biologics score strongly on physician awareness, and ABT-874 stands out as a Phase II product that nevertheless enjoys good awareness.



Matching marketing messages to physician perceptions is likely to be successful perceptions are easier to reinforce than to change. Strong majorities of physicians believe Remicade is disease modifying, and that mesalamine products are chemopreventive. Physicians would be highly receptive to marketing focusing on these issues and messages.



Reasons to Purchase

Understand how noncompliance affects IBD revenues, particularly when physicians underestimate it

Match marketing messages to physician perceptions to reinforce positive perceptions about IBD products

Explore changing IBD treatment patterns across the seven major markets to understand differences in prescribing patterns


Contents:

CHAPTER 1 EXECUTIVE SUMMARY 3

Scope of the analysis 3

Insight into the IBD market 3

Conclusion 1 3

Conclusion 2 4

Conclusion 3 4

CHAPTER 2 INTRODUCTION AND SCOPE 11

Coverage of the Stakeholder Insight: Inflammatory Bowel Disease survey 11

Country treatment trees 12

Supporting data sets 12

Key stakeholder organizations 12

CHAPTER 3 COUNTRY TREATMENT TREES 14

US 16

Japan 20

France 24

Germany 28

Italy 32

Spain 36

UK 40

US 44

Japan 48

France 52

Germany 56

Italy 60

Spain 64

UK 68

CHAPTER 4 EPIDEMIOLOGY AND PATIENT SEGMENTATION 72

Disease definition and classification 72

CD 72

UC 73

Epidemiology of the IBD population 75

Segmentation of the IBD population 78

CD 78

Mild to moderate 78

Moderate to severe 78

Severe fulminant disease 79

Remission 79

UC 79

Mild 79

Moderate 79

Severe 79

CHAPTER 5 DIAGNOSIS AND TREATMENT OPTIONS 81

Diagnosis and severity 81

Diagnosis 81

Severity 82

Treatment rates 83

Influences on diagnosis and treatment rates 86

CHAPTER 6 PRESCRIBING TRENDS AND INFLUENCING FACTORS 88

CD prescribing trends 88

Global trends 88

Mild CD 92

Moderate CD 92

Severe CD 93

Topical ASAs and oral ASAs 93

Topical corticosteroids and oral, injectable and iv corticosteroids 96

Antibiotics 99

Immunosuppressants and biologics 101

Biologics in Japan 102

UC prescribing trends 106

Global trends 106

Mild UC 109

Moderate UC 110

Severe UC 111

Topical ASAs and oral ASAs 111

Topical corticosteroids and oral, injectable, and iv corticosteroids 114

Antibiotics 117

Immunosuppressants 119

Changes in therapy 120

Monotherapy and combination therapy 120

Progression to second- and third-line therapy 122

Factors influencing physician decision making 125

Physician perceptions of drug class performance on factors influencing prescribing in CD 128

Relative performance of major classes in CD 128

ASAs in CD 130

Corticosteroids in CD 133

Immunosuppressants in CD 136

Remicade in CD 140

Physician perceptions of drug class performance on factors influencing prescribing in UC 143

Relative performance of major classes in UC 143

ASAs in UC 145

Corticosteroids in UC 148

Immunosuppressants in UC 151

Biologics and other IBD therapies: uses, influences and issues 154

Remicade: second or third line? 155

Remicade: optimal methods of use 156

Remicade: length of use in maintenance therapy 160

Remicade: loss of response 161

Remicade: restoring response 162

Remicade: disease modifying? 165

Remicade: increased risk of infection or cancer? 167

Remicade: reserved for those who fail traditional immunosuppressants? 169

Remicade: effective in episodic use? 171

Remicade: episodic use justified due to lower costs? 173

Remicade: under pressure to limit use to episodic use? 175

Remicade: effective in UC? 177

Remicade: safety concerns limit use? 179

Remicade: price limits use? 181

Probiotics and ASAs 183

Probiotics: efficacious in CD? 183

Probiotics: efficacious in UC? 185

ASAs: effective in cancer prevention? 187

CHAPTER 7 IMPROVING TREATMENT OUTCOMES 190

Treatment outcomes 190

Compliance 191

Unmet needs 195

New product development 198

APPENDIX A 207

Bibliography 207

Exchange rates and calendrical notes 209

APPENDIX B 211

Physician research methodology 211

Physician sample breakdown 211

US 211

Japan 211

France 212

Germany 212

Italy 212

Spain 213

UK 213

APPENDIX C 214

Survey questionnaire 214

Section 1: Presentation and diagnosis 214

Section 2: Prescribing patterns and disease severity 216

Section 3: Remicade and other therapies 223

Section 4: Awareness and potential of emerging therapies 227

Section 5: Prescribing influences 228

Section 6: Treatment outcomes and compliance 231

Disclaimer 239







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