 |
Printer Friendly
Printed from http://www.researchandmarkets.com/reports/238390
Sugars and Sweeteners - Attitudes and Alternatives duplicate
|
Description: |
Despite relatively long-standing concerns about the negative effects of sugar on teeth and the more recent publicity given to the rise in obesity, nearly 60% of consumers in new quantitative research thought that they were eating the correct amount of sugar in their diet. In qualitative research, however, it became apparent that there were considerable levels of concern, but these were by far the most evident among mothers with children, who appeared more concerned about limiting sugar intake for their children than for themselves.
Consumers were aware that processed foods were a major source of sugar in the diet, and felt that the vast choice of convenience foods now available, many of which contained high levels of sugar, meant that they had increased their sugar intake in recent years, despite often having cut down on sugar in tea and coffee and on cereals, etc.
The advantages of artificial sweeteners appeared to be fairly well understood and appreciated and included weight loss and prevention of tooth decay. Qualitative research showed that there were also fairly strong negative perceptions, however, particularly amongst those with children, mainly centred on the fact that they did not understand what sweeteners were made of.
The UK market for reduced-sugar and artificially-sweetened foods and drinks was worth GBP3.6bn in 2004 and the market is dominated by soft drinks, which had sales equivalent to about 80% of total value. Soft drinks also lead in terms of penetration, with reduced-sugar products accounting for 43% of sales across the total carbonates and dilutables markets.
The success of sugar-free and reduced-sugar products in different sectors of the market has not always been a result of particular interest in sugar reduction. Both the soft drinks and chewing gum markets have seen successful reduced-sugar sectors grow up as a response to changing lifestyle trends, with consumers selecting a sugar-free product as a healthy lifestyle alternative, rather than for specific sugar-reduction purposes. It is in these sectors, where little or no trade-off in terms of taste and quality is perceived by the majority of consumers, that the market has found its greatest success.
Conversely, there have been problems associated with the relative lack of interest in reduced-sugar or other healthy lines in sectors with a strong impulse and treat/indulgence image, such as biscuits, cakes, sweets and chocolate. In other sectors, most notably jams, the reduced-sugar market has taken an increasing share, but only in the face of falling sales in the overall market.
In terms of future product trends and developments, a key conclusion from the report is that consumers remain generally positive toward sugar, and either have a fairly negative view of sweeteners, or are concerned that they don’t understand enough about them to assess the long-term health implications, particularly for their children, of using them. As a result it would appear that the interest in reducing sugar levels in the diet would perhaps be better achieved by reduction of overall sweetness and sugar levels in foods, or focusing on natural sweetening, or the development of new ‘natural’ sweeteners where possible, allowing a move away from the term ‘artificial’ and thus negating the adverse consumer perception of the term.
The key objective of this report is to assess the potential for sugar replacement in the UK market by:
- Assessing consumer attitudes to sugar and artificial sweeteners, exploring understanding of the sugar levels in different food and drinks, purchase and consumption of reduced-sugar and artificially sweetened foods and drinks, and usage and awareness of tabletop sweeteners
- Reviewing the retail table-top sweetener market, looking at current and future market, product and industry trends in sugar and tabletop sweeteners
- Analysing end-use market and product trends for key reduced-sugar and artificially-sweetened food and drinks markets
- Reviewing available intense and bulk sweeteners permitted in the EU, with their main applications and extent of use, as well as highlighting sweeteners not yet permitted that may come onto the market in future, for example tagatose.
Research Scope and Definitions
The report looks at the UK market in terms of consumer attitudes, the retail sweeteners market and the major reduced-sugar and artificially-sweetened foods market, but also includes a comparison of the retail sugar and sweeteners market in other regions, notably the major EU markets and the US.
Market data are presented on the UK retail tabletop sweetener market, including:
- Sugar (white granulated, brown, cubes, etc.)
- Intense sweeteners (including tablet and granulated products based on saccharin, aspartame and sucralose)
Within the markets for reduced-sugar and artificially sweetened foods and drinks, the following sectors are covered:
- Soft drinks (carbonates and dilutables)
- Confectionery (sugar-free confectionery and chewing gum)
- Jams and marmalades
- Yoghurts and chilled desserts
- Bakery products (biscuits and cakes).
These were selected because of the presence of sugar-free, reduced-sugar or artificially sweetened products within each sector, although this was only clearly definable in soft drinks, confectionery, jams and marmalades. In the other markets, although some products were reduced-sugar, they tended to be marketed more on a low-fat or general low and light platform, and it was necessary to estimate the likely maximum market size for products using artificial sweeteners.
Information Provided
The Executive Summary pulls together the top-line data from the report, providing an easy-to-use snapshot overview of findings.
The following sections are then included:
Consumer Attitudes to Sugar and Sweeteners
Presents and discusses original consumer research data on UK consumer attitudes to sugar and sweeteners
Retail Market Trends in Sugar and Sweeteners
Reviews trends in the UK retail tabletop sweetener market, covering both sugar and artificial sweeteners. Following an international overview, comparing the UK situation with that in the US and the major EU markets, the UK retail sugar and sweetener markets are analysed in more detail, looking at market sizes and trends, segmentation, product activity and major companies and brands.
Trends in Reduced-Sugar and Artificially Sweetened Foods and Drinks
Analyses the key markets for reduced-sugar and artificially-sweetened foods and drinks in the UK, looking at market and product activity in soft
|
|
Contents: |
LIST OF TABLES
LIST OF FIGURES
1. INTRODUCTION 1
1.1 Research Objective 1
1.2 Research Scope and Definitions 1
1.3 Research Method 2
1.3.1 Desk research 2
1.3.2 Original research 2
1.4 Information Provided 3
1.5 Currency Conversion 4
2. EXECUTIVE SUMMARY 5
3. CONSUMER ATTITUDES TO SUGAR AND SWEETENERS 13
3.1 Key Findings 13
3.2 Attitudes to Levels of Sugar Consumption 15
3.3 Health Concerns Over Excess Sugar in the Diet 17
3.4 Ways of Cutting Down on Sugar 19
3.5 Awareness of Sugar Levels in Foods 22
3.6 Importance of Reduced-sugar Foods and Drinks in Food Choices 23
3.7 Consumption of Artificially Sweetened Foods and Drinks 25
3.8 Attitudes to Artificial Sweeteners 28
3.9 Awareness of Sweetener Products and Brands 33
4. RETAIL MARKET TRENDS IN SUGAR AND SWEETENERS 39
4.1 International Overview 39
4.1.1 Sugar 39
4.1.2 Artificial sweeteners 41
4.2 UK Sugar Market 43
4.2.1 Market trends 43
4.2.2 Sector shares and product activity 44
4.2.3 Companies and brands 46
4.3 UK Artificial Sweeteners Market 48
4.3.1 Market trends 48
4.3.2 Sector shares and product activity 49
4.3.3 Companies and brands 51
5. TRENDS IN REDUCED-SUGAR AND ARTIFICIALLY SWEETENED FOODS AND DRINKS 55
5.1 Overview 55
5.2 Soft Drinks 57
5.2.1 Carbonates 58
5.2.2 Dilutables 60
5.3 Confectionery 61
5.3.1 Chewing gum 62
5.3.2 Other sugar-free confectionery 65
5.4 Jams and Marmalades 67
5.5 Yoghurts and Desserts 68
5.5.1 Yoghurts 70
5.5.2 Desserts 71
5.6 Bakery Products 72
5.6.1 Biscuits 72
5.6.2 Cakes 74
APPENDIX: SWEETENERS: PROPERTIES, APPLICATIONS AND REGULATORY STATUS 75
LIST OF TABLES
Table 2.I UK: Retail Sugar and Artificial Sweeteners Market Trends,
2000-04 8
Table 2.II UK: Market for Sugar, Sweeteners and Reduced-sugar Foods, 2000-08 11
Table 3.I Attitudes to Sugar Consumption Levels by Gender, Age and Social Class 16
Table 3.II Reasons Why Excess Sugar is Perceived to be Unhealthy by Gender, Age and Social Class 18
Table 3.III Best Ways of Cutting Down on Sugar Consumption by Gender, Region and Age 20
Table 3.IV Perceptions of Sugar Levels of Foods and Drinks 22
Table 3.V Ranking of Selected Food Products by Perceived Sugar Content 23
Table 3.VI Most important Health Propositions Governing Choice When Shopping 24
Table 3.VII Rankings of Importance of Reduced-sugar Foods in Food Choices, by Age, Number of Children and Social Grade 25
Table 3.VIII Artificially Sweetened Foods and Drinks Bought Regularly by Gender, Region and Age 27
Table 3.IX Attitudes to Artificial Sweetener Usage by Gender, Region and Age (%) 30
Table 3.X Perceived Positive and Negative Factors about Artificial Sweeteners 30
Table 3.XI Awareness of Sweetener Products and Brands by Gender Region and Age (%) 35
Table 4.I Total Per Capita Consumption of Sugar in Selected Countries,
2002-2003 39
Table 4.II EU: Retail Sugar Market by Major Country, 2003 40
Table 4.III Leading Sugar Companies by EU country, 2004 40
Table 4.IV EU: Trends in Artificial Sweeteners Market by Major Country, 2003-2004 41
Table 4.V Per Capita Expenditure on Artificial Sweeteners in Selected Countries, 2004 42
Table 4.VI Leading Sweetener Companies by EU Country, 2004
Table 4.VII UK: Retail Sugar Market by Volume and Value, 2000-04 44
Table 4.VIII UK: Selected New Product Activity in the Retail Sugar Market, 2003-04 46
Table 4.IX UK: Retail Sugar Market: Brand Shares, 2003 47
Table 4.X UK: Artificial Sweeteners Market by Volume and Value,
2000-2004 49
Table 4.XI UK: Artificial Sweetener Market by Type, 2003 50
Table 4.XII UK: Selected New Product Activity in the Tabletop Artificial Sweetener Market, 2003-04 51
Table 4.XII UK: Tabletop Artificial Sweetener Market: Brand Shares, 2003 52
Table 4.XIV UK: Leading Branded and Own-label Artificial Sweeteners, 2004 52
Table 5.I UK: Reduced-sugar Foods and Drinks Market by Type,
2003-2004 55
Table 5.II UK: Penetration of Reduced-sugar Foods and Drinks by Sector, 2004 (GBPm) 56
Table 5.III UK: Low-sugar Soft Drinks Market by Type, 2004 57
Table 5.IV UK: Total and Low-sugar Carbonates Markets by Volume,
2000-04 59
Table 5.V Leading Carbonated Soft Drinks Brands Through Major Multiple Grocers, 2003 60
Table 5.VI UK: Total and Low-sugar Dilutables Market by Volume,
2000-2004 61
Table 5.VII UK: Sugar-free Confectionery Market Summary, 2002-2004 62
Table 5.VIII UK: Sugar-free Chewing Gum Market Summary, 1999-2004 63
Table 5.IX UK: Sugar-free Chewing Gum Market by Value, 1999-2004 63
Table 5.X UK: Leading Sugar-free Chewing Gum Brands, 2003 64
Table 5.XI UK: Other Sugar-free Confectionery Market Summary,
2002-2004 65
Table 5.XII UK: Reduced-sugar Jams and Marmalades Market Summary, 1998-2004 (GBPm) 68
Table 5.XIII UK: Reduced-sugar Yoghurts and Desserts Market Summary, 2004 (GBPm) 69
Table 5.XIV UK: Virtually-fat-free Yoghurt Market Summary, 1998-2004 (GBPm) 70
Table 5.XV UK: Low and Light Bakery Market Summary, 2004e (GBPm) 72
Table 5.XVI UK: Low and Light Biscuits Market by Type, 2003-2004
(GBPm) 73
Table A.I Relative Sweetness of Different Sweeteners Compared with Sugar 78
LIST OF FIGURES
Figure 1 UK: Penetration of Reduced-sugar Foods and Drinks by Broad Type, 2004 9
Figure 2 Trends in the Artificial Sweeteners Market, 2004-2008 11
Figure 3 Consumer Attitudes to Levels of Sugar in the Diet 15
Figure 4 Reasons Why Too Much Sugar is Perceived to be Unhealthy 17
Figure 5 Best Ways of Cutting Down on Sugar Intake 19
Figure 6 Artificially Sweetened Foods and Drinks Bought Regularly 26
Figure 7 Attitudes to Sweetener Usage 29
Figure 8 Awareness of Sweetener Products and Brands (%) 34
Figure 9 UK: Retail Sugar Market by Type, 2004 45
|
|
Ordering: |
Order Online - visit http://www.researchandmarkets.com/reports/238390
Order by Fax - using the order form below
Order By Post - print the order form below and send to
|
|
Research and Markets,
Guinness Centre,
Taylors Lane,
Dublin 8,
Ireland.
|
|
|
 |
Page 1 of 2
Printed 14/02/2012 09:37:13 |
|
Fax Order Form
To place an order via fax simply print this form, fill in the information below and
fax the completed form to
646-607-1907 (from USA) or +353 1 6849977 (from Rest of World). If you have any questions please email help@researchandmarkets.net
Order information
Please verify that the product information is correct and select the format you require.
|
|
|
|
Product Name: |
Sugars and Sweeteners - Attitudes and Alternatives duplicate
|
|
Web Address: |
http://www.researchandmarkets.com/reports/238390
|
|
Office Code: |
|
OC8IHINLSNNSS
|
Report formats
Please enter the quantity of the report format you require.
|
|
Format
|
Quantity
|
Price
|
|
Hard Copy
|
|
€1,424.00 + EUR€ 50.00 Shipping/Handling *
|
* Shipping/Handling is only charged once per order.
Contact information
Please enter all the information below in BLOCK CAPITALS.
|
|
|
First Name: |
Last Name: |
|
Email Address: |
|
|
Job Title: |
|
|
Organisation: |
|
|
Address: |
|
|
City: |
|
|
Postal/Zip Code: |
|
|
Country: |
|
|
Phone Number: |
|
|
Fax Number: |
|
|
Please fax this form to:
(646) 607-1907 or (646) 964-6609 (from USA)
+353-1-481-1716 or +353-1-653-1571 (from Rest of World)
|
|
Page 2 of 2
Printed 14/02/2012 09:37:13
|
|
Payment information
Please indicate the payment method you would like to use by selecting the appropriate
box.
|
|
|
|
|
American Express
|
|
|
Diners Club
|
|
|
Master Card
|
|
|
Visa
|
|
|
|
|
|
|
Cardholder's Name: |
|
|
|
|
Cardholder's Signature: |
|
|
|
|
Expiry Date: |
/ |
|
|
|
Card Number: |
|
|
|
|
CVV Security Code: |
|
|
|
|
Issue Date: |
/ (Diners
Club only)
|
|
|
|
|
|
|
Please post the check, accompanied by this form, to:
Research and Markets,
Guinness Centre,
Taylors Lane,
Dublin 8,
Ireland.
|
|
|
|
|
|
|
Please transfer funds to:
|
|
|
Account number: |
83313083 |
|
Sort code: |
98-53-30 |
|
Swift code: |
ULSBIE2D |
|
IBAN number: |
IE78ULSB98533083313083 |
|
Bank Address: |
Ulster Bank,
27-35 Main St,
Blackrock,
Co. Dublin,
Ireland. |
|
|
|
If you have a Marketing Code please enter it below:
|
|
|
Marketing Code: |
|
|
Please note that by ordering from Research and Markets you are agreeing to our Terms and Conditions at http://www.researchandmarkets.com/info/terms.asp
|
|
Please fax this form to:
(646) 607-1907 or (646) 964-6609 (from USA)
+353-1-481-1716 or +353-1-653-1571 (from Rest of World)
|
|
|
|
|
|
