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C2DE Consumer Market Report 2013 Product Image

C2DE Consumer Market Report 2013

  • Published: January 2013
  • Region: United Kingdom
  • Key Note Publications Ltd

FEATURED COMPANIES

  • 99p Stores
  • BMI Baby
  • Home Bargains
  • IKEA
  • Peacocks
  • Sainsbury's
  • MORE

This Key Note Market Assessment examines the purchasing patterns and behaviour of C2DE consumers, in relation to the following four sectors: food; the home; clothes and personal care; and leisure and travel. C2DE consumers are classified according to social grade, based on their profession, and while this classification is not based on income, there is thought to be some correlation between social grade and the amount earned. This report comes at an interesting time in UK history, as the nation is currently facing an economic downturn, from which recovery has been slow. Furthermore, many households — regardless of their social grade — are struggling to manage their finances and are being forced to make cutbacks.

Exclusive consumer research was carried out for the purpose of this report in September 2012, in which a sample of 552 C2DE grade respondents were questioned about their preferences and attitudes towards a number of factors. Initially, respondents were asked about their financial circumstances and whether this had improved or deteriorated over the last 2 years. It is perhaps expected that more C2DE respondents agreed that they were in a worse position when READ MORE >

C2DE Consumer 2013
Foreword
Executive Summary
Introduction

REPORT COVERAGE

DEFINITION
Strategic Overview

SOCIO-ECONOMIC BACKGROUND

THE ECONOMY

HOUSEHOLD TENURE

CAR OWNERSHIP

HOUSEHOLD EXPENDITURE

COMPUTER USAGE
Food

BACKGROUND

CONSUMER TRENDS
Factors Contributing to Grocery Shopping
Discount Food Retailers

MARKETING AND SUPPLIER ACTIVITY
99p Stores
Aldi

ASDA
Home Bargains
Iceland
Sainsbury's
Tesco

ADVERTISING EXPENDITURE
Home

BACKGROUND

CONSUMER TRENDS
DIY and Home Improvements

MARKETING AND SUPPLIER ACTIVITY
BandQ
Comet
Home Bargains

IKEA
Poundstretcher
Sainsbury's

ADVERTISING EXPENDITURE
Clothes and Personal Care
BACKGROUND

CONSUMER TRENDS
Clothes Shopping
Cosmetics and Fragrances

MARKETING AND SUPPLIER ACTIVITY
Boohoo.com
Matalan
Morrisons
New Look
Peacocks
Sainsbury's
TK Maxx

ADVERTISING EXPENDITURE
Leisure and Travel

BACKGROUND

CONSUMER TRENDS
Sporting Activities
Cultural Activities
Pub Visiting
Holiday Purchasing

MARKETING AND SUPPLIER ACTIVITY
BMI Baby
British Airways

ADVERTISING EXPENDITURE
The UK
Overseas
An International Perspective

EUROPE
Food
Home

THE US
Wal-Mart Stores Inc
Home Depot
Target
PEST Analysis

POLITICAL

ECONOMIC

SOCIAL

TECHNOLOGICAL
Consumer Dynamics

SUMMARY

FINANCIAL SITUATION

FOOD

HOME

CLOTHES

HOLIDAYS
Competitor Analysis

ALDI STORES LTD
Corporate Strategy
Advertising
Profitability
Recent and Future Developments

ASDA GROUP PLC
Corporate Strategy
Advertising
Profitability
Recent and Future Developments

MATALAN RETAIL LTD
Corporate Strategy
Advertising
Profitability
Recent and Future Developments

NEW LOOK RETAIL GROUP LTD
Corporate Strategy
Advertising
Profitability
Recent and Future Developments

PRIMARK STORES LTD
Corporate Strategy
Advertising
Profitability
Recent and Future Developments

TJX UK (TK MAXX)
Corporate Strategy
Advertising
Profitability
Recent and Future Developments
The Future

THE ECONOMY

FUTURE TRENDS
Benefits Freeze
Rise in Discounters
Further Sources
Publications
General Sources
Government Publications
Other Sources
Understanding Consumer Survey Data
Number, Profile, Penetration
Social Grade
Standard Region

- Boohoo.com
- Matalan
- Morrisons
- New Look
- Peacocks
- Sainsbury's
- TK Maxx
- Wal-Mart Stores Inc
- Home Depot
- BMI Baby
- British Airways
- BandQ
- Comet
- Home Bargains
- IKEA
- Poundstretcher
- Sainsbury's
- 99p Stores
- Aldi
- ASDA
- Home Bargains
- Iceland
- Sainsbury's
- Tesco

Note: Product cover images may vary from those shown

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