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Philippines Mobile and Mobile Data Market - Outlook to 2010
Asia Pacific Research Group (APRG), Jan 2005
This research publication provides a detailed analysis and forecast of the Philippines mobile services market including mobile subscribers, SMS usage, and mobile VAS - value added mobile services. Some of the key messages in this publication include:
- Pre-paid packages, falling prices and improved marketing have helped turn cellular communications into a mass-market service in Philippines.
- Globe and Smart have a virtual lock on the market, and both companies have demonstrated global leadership in offering innovative solutions and services for prepaid customers.
- Short Messaging Services (SMS) usage will continue to dominate traffic. Currently, text messages already dominate the traffic by a factor of 10 to 1 (text to voice calls). Mobile data services such as SMS provides more than 40% of revenues for the service providers.
- VAS mobile services such as ringtones, logos, games and entertainment are very popular - but keep in mind that about percent of Filipinos live below the poverty line of US$1 a day. Pricing is important consideration in providing mobile data services.
This report quantifies the current environment in the Philippines for Mobile and Mobile Data Services, and provides a forecast of how the market will unfold out to 2010.
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