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Global Innovations in Haircare
Datamonitor, Jan 2005, Pages: 89
Our Global Innovations in Haircare provides you with a comprehensive review of key category-specific market data, consumer trends and details on new product innovations from around the world.
Report Scope
Data and analysis covering 40 countries worldwide and segmented into three key regions - Americas, Asia Pacific and Europe
Consumer insight and new product trends presented in terms of our three major mega trends - Convenience, Health and Sensory
Key manufacturer information including recent developments and market share by region
Highlights
The largest region in the global market, in value terms, in 2003, was the Americas, with the US providing the majority of its value. The Americas however were only marginally ahead of Europe, whose market spread was spread more evenly.
Shampoo is by far the largest category overall in the haircare market, claiming top position in all three regions covered. The colorants sector is undergoing a large increase in growth largely due to increasing availability of home-use products.
Procter & Gamble is the strongest company in the global haircare market, holding 23% of overall market share. It has achieved this positioning through a number if acquisitions, including the recent purchase of Wella in 2004.
Reasons to Purchase
Detailed market segmentations by region, including market value and volume, a well as expenditure, consumption, and distribution data
Rigorous modeling and forecasting methodologies combined with independently audited data collection means data you can rely on
Insight into the most important consumer and product trends and drivers
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Haircare in Western Europe to 2012
Haircare in South Africa to 2011
Haircare in Bulgaria to 2011
Haircare in Chile to 2012
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