Contents:

CHAPTER 1 EXECUTIVE SUMMARY 3 CHAPTER 2 INTRODUCTION 12 Methodology 12 Scope and structure 15 CHAPTER 3 KEY MARKET DATA 17 Global overview 17 Value 17 Volume 22 Regional overview 26 Americas 26 Asia-Pacific 28 Europe 29 CHAPTER 4 MANUFACTURER DYNAMICS 31 Overview 31 Key manufacturer activity 33 Procter & Gamble 33 LOreal S.A. 33 Unilever 34 Henkel Group 35 Kao Corporation 35 Alberto-Culver 36 Manufacturer share by region 36 Americas 36 Asia-Pacific 38 Europe 39 CHAPTER 5 CONSUMER INSIGHT 40 Introduction 40 Socioeconomic landscape 40 Population size 40 GDP per capita 44 Urban population 45 Market value and volume per capita 48 Overall market value per capita 48 Overall haircare market volume per capita 50 Market value by consumer segments 52 Age-based market and dynamics 52 Gender-based market value and dynamics 54 CHAPTER 6 DISTRIBUTION CHANNELS 56 Introduction 56 Key distribution channels 56 Changing consumption patterns 57 CHAPTER 7 NEW PRODUCT TRENDS 60 Introduction 60 New product introductions 62 Convenience mega-trend 65 Health mega-trend 66 Sensory mega-trend 69 CHAPTER 8 FUTURE DECODED 71 Global data forecast overview 71 Regional forecast overview 77 Americas 77 Asia-Pacific 78 Europe 80 Consumer insight & forecast 81 Population forecast 81 Expenditure forecast per capita 83 Consumption forecast per capita 85 Consumption occasions forecast 86 CHAPTER 9 APPENDIX 87 Definitions 87 How to contact experts in your industry 89 LIST OF TABLES Table 1: Category definitions 14 Table 2: Regional definitions 14 Table 3: Global – Haircare market value, US$ m, 1998-2003 17 Table 4: Top 10 countries globally – Haircare market value, US$ m, 1998-2003 20 Table 5: Global – Haircare market volume, Kg m, 1998-2003 22 Table 6: Top 10 countries globally – Haircare market volume, Kg m, 1998-2003 25 Table 7: Americas – Haircare market value, by segment, US$ m, 1998-2003 26 Table 8: Americas – Haircare market volume, by segment, Kg m, 1998-2003 27 Table 9: Asia-Pacific – Haircare market value, by segment, US$ m, 1998-2003 28 Table 10: Asia-Pacific – Haircare market volume, by segment, Kg m, 1998-2003 29 Table 11: Europe – Haircare market value, by segment, US$ m, 1998-2003 29 Table 12: Europe – Haircare market volume, by segment, Kg m, 1998-2003 30 Table 13: Global – Top 10 haircare company shares, by value, %, 2002-2003 31 Table 14: Americas – Haircare company shares, by value, %, 2002-2003 36 Table 15: Asia-Pacific – Haircare company shares, by value, %, 2002-2003 38 Table 16: Europe – Haircare company shares, by value, %, 2002-2003 39 Table 17: Population, by region, m, 1998-2003 40 Table 18: Top 10 countries globally by population, m, 1998-2003 41 Table 19: Population, by age, by region, % of total, 2003 42 Table 20: Population, by age, top 10 countries, % of total, 2003 43 Table 21: GDP per capita, by region, US$, 1998-2003 44 Table 22: GDP per capita, top 10 countries, US$, 1998-2003 44 Table 23: Urban population, by region, % of population, 1998-2003 45 Table 24: Urban population, top 10 countries, % of population, 1998-2003 46 Table 25: Haircare market value per capita, by region, US$, 1998-2003 48 Table 26: Haircare market value per capita, top 10 countries, US$, 1998-2003 49 Table 27: Haircare market volume per capita, by region, Kg, 1998-2003 50 Table 28: Haircare market volume per capita, top 10 countries, kg, 1998-2003 51 Table 29: Haircare consumption, by age, by region, %, 2003 52 Table 30: Overall haircare consumption, by gender, by region, %, 2003 54 Table 31: Overall haircare sales, by distribution channel, by region, %, 2003 57 Table 32: Overall number of personal care consumption occasions by type of occasion, Europe and US, 2003-2008 (billions) 59 Table 33: No. new product introductions (SKU’s), by segment, 2002-2004 62 Table 34: Top 15 product tags on new product packaging, % of all haircare reports, 2002-2004 63 Table 35: Top 15 fragrances of the new product introductions, % of all haircare reports, 2002-2004 64 Table 36: Motivators for the use of natural personal care products 69 Table 37: Global – Haircare market value, US$ m, 2003-2008 71 Table 38: Top 10 countries globally – Haircare market value, US$ m, 2003-2008 73 Table 39: Global – Haircare market volume, kg m, 2003-2008 74 Table 40: Top 10 countries globally – Haircare market volume, kg m, 2003-2008 76 Table 41: Americas – Haircare market value, by segment, US$ m, 2003-2008 77 Table 42: Americas – Haircare market volume, by segment, kg m, 2003-2008 78 Table 43: Asia-Pacific – Haircare market value, by segment, US$ m, 2003-2008 79 Table 44: Asia-Pacific – Haircare market volume, by segment, kg m, 2003-2008 79 Table 45: Europe – Haircare market value, by segment, US$ m, 2003-2008 80 Table 46: Europe – Haircare market volume, by segment, kg m, 2003-2008 81 Table 47: Total population forecast, by region, m, 2003-2008 81 Table 48: Top 10 countries globally forecast, by population, m, 2003-2008 82 Table 49: Haircare expenditure forecast per capita, by region, US$, 2003-2008 83 Table 50: Haircare expenditure forecast per capita, top 10 countries, US$, 2003-2008 84 Table 51: Haircare consumption per capita, by region, kg, 2003-2008 85 Table 52: Haircare consumption per capita, top 10 countries, kg, 2003-2008 85 Table 53: Overall number of personal care occasions, Europe and US, 2003-2008 (billions) 86 Table 54: Distribution channel definitions 87 Table 55: Full Interactive Consumer Database category coverage & definitions, 2004 88 LIST OF FIGURES Figure 1: Global – Haircare market value, US$ m, 1998-2003 18 Figure 2: Global – Haircare market volume, kg m, 1998-2003 23 Figure 3: Relationship between the three mega-trends 60 Figure 4: Example of a product satisfying the convenience mega-trend 65 Figure 5: Example of a product satisfying the health mega-trend 68 Figure 6: Example of products satisfying the sensory mega-trend 70 Figure 7: Global – Haircare market value, US$ m, 2003-2008 72 Figure 8: Global – Haircare market volume, kg m, 2003-2008 75