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Billboard & Sign Manufacturing in the US
IBISWorld, Aug 2011, Pages: 34
Bright future: Manufacturers move toward more popular and profitable digital displays
Billboard & Sign Manufacturing in the US
Digital fits the bill
Although online advertising has cut somewhat into industry profits, billboards and outdoor signage remain one of the best ways to reach mass markets. Still, to stay competitive, industry operators are replacing traditional media with interactive digital technology that can be customized to better target audiences. The future of the industry will be spent making gains over current revenue levels, but these advances will fail to cover the losses experienced during the recession.
Companies in this industry manufacture billboards, scoreboards, retail store signage, and transit station advertising displays. Products may include non-electric signs, digital billboards, video screens and neon signs. This industry does not include outdoor kiosks, phone booth advertising, bus or taxi advertising and other street furniture. This industry does not include any advertising or displays made from printing paper or paperboard.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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