Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends.
The Consumer Lifestyles in Poland report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Consumer Lifestyles in Poland report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Overview market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
- Scope
- Consumer landscape in Poland 202 3
- Personal traits and values
- Identity, status and values reflected in consumer attitudes and behaviour
- Consumers appreciate innovation and look for new experiences
- Younger consumers have a more positive outlook on their future
- Personal traits and values survey highlights
- Home life and leisure time
- Active households are driving consumers to invest more in their home spaces
- Consumers spend a good part of their leisure time engaging with friends online and offline
- Energy efficiency is a key home feature for Poland households
- Access to green spaces is valued by all generations
- Demand for domestic leisure trips remain strong as consumers stay closer to home
- Home life and leisure time survey highlights
- Eating and dietary habits
- Consumers pay more attention to the health benefits of the foods they eat
- Lack of time to buy groceries and prepare home-cooked meals impacts meal choices
- Home cooking a regular choice but demand for ready meals and restaurant food booming
- Consumers make their food choices based on perceived health benefits
- Consumers are willing to pay more for foods that taste good
- Eating and dietary habits survey highlights
- Working l ife
- Expectations of high levels of employee health and safety apparent across generations
- Conditions that allow for a strong work-life balance are important for many
- Salaries and job security remain important job considerations
- Many see their future working lives fitting more easily around their lifestyles
- Working life survey highlights
- Health and wellness
- A high percentage of consumers regularly take vitamins to boost their health
- A growing number of consumers focusing on improving their mental wellbeing?
- Consumers look for food attributes that they feel will benefit their health
- Consumers continue to adopt technology solutions to manage their health and fitness
- Health and wellness survey highlights
- Shopping and spending
- Cost-of-living crisis motivating consumers to find ways to manage their budgets
- Despite pressure on household budgets consumers want good quality products
- Consumers want products with easy-to-understand labels
- Consumers are becoming more mindful of the impact of their purchasing habits
- Consumers embrace the circular economy and support brands that share their values
- Consumers engaging more with companies and brands through social media channels
- Data privacy is a concern, but technology is key to enhancing the shopper journey
- Consumers are focusing their attention on spending on essentials
- Most generations are able to regularly save a portion of their income
- Shopping and spending survey highlights
