Children's & Infants' Clothing Stores in the US - Industry Market Research Report

Bargain bin: Children's clothing stores are poised to continue falling, albeit at a slower rate, due to the popularity of online shopping

The Children's and Infants' Clothing Stores industry includes stores that specialize in retailing apparel for children under the age of 17 and also includes online sales. While macroeconomic growth has encouraged shoppers to splurge on high-end children's clothing through the end of 2023, many apparel purchases have been captured by industries that directly compete for consumer dollars. For example, online-only shopping retailers have become increasingly acceptable and preferable, siphoning demand away from brick-and-mortar establishments. This digitization push resulted in revenue plummeting at a CAGR of 8.1% to an estimated $7.5 billion through the end of 2023. The average profit margin is also expected to slump to 3.1% in 2023, as purchase costs have accounted for a higher portion of revenue.

Childrens' and infants' clothing stores include specialized clothing retailers that sell a wide range of infant and children’s wear, such as dresses, jackets, jumpsuits, sleepwear and more. Supplementary services include basic alterations such as hemming, taking in or letting out seams and lengthening or shortening sleeves. Sales from department stores and online-only retailers are excluded from the industry.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.