|
|
 |
|
Viewing report
|
|
|
|
Greeting Cards & Other Publishing in the US
IBISWorld, June 2011, Pages: 32
Not in the cards: Revenue growth will remain flat, as consumers turn to digital alternatives
Greeting Cards & Other Publishing in the US
Cards are stacked against
The increased use of technology will continue to adversely affect the industry. Consumers are increasingly making their own cards with computers, scanners and digital photography; e-mail and e-cards are taking business away from greeting cards; and social networking websites are slowing demand for yearbooks. Social trends and developments, such as a decline in the birthrate and the average size of nuclear and extended families, will also hurt demand.
This industry comprises establishments known as publishers (except newspaper, magazine, book, directory, map, atlas, database and music publishers). These establishments primarily publish greeting cards, but other companies publish products including postcards, calendars, coloring books, yearbooks and more. Industry operators may publish in print or electronic form.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
Product samples
A sample for this product is available. Please Login/Register to download this sample.
|
|
|
|
