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Media Representative Firms in the US
IBISWorld, April 2011, Pages: 29
Mixed media: Smaller advertising budgets and customer shifts hurt demand
Media Representative Firms in the US
Changing media landscape
As if recessionary conditions were not hard enough on media representative firms, with slim company budgets lowering total media expenditure, there has been an increasing shift away from traditional media. As technology advances and consumers move online, radio, TV and especially print advertising have become less popular. Although the industry is forecast to recover in line with the economy, growth will remain slow due to this trend away from media industry firms generally represent.
Industry firms are independent representatives that sell media time or space for media owners. They are generally the agents between media owners and national advertisers. Media reps are contracted by media companies to promote the benefits of buying advertising time or placements on their clients' media. Firms operate by selling 'spot' advertising, generating revenue from commissions on sales of advertising space, and generally handle all invoicing.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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