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Photography in the US
IBISWorld, Aug 2011, Pages: 36
In the picture: Despite rising demand for professional photography, competition from amateurs will heighten
Photography in the US
Taking a shot
The Photography industry has experienced a number of changes, as digital cameras and postproduction technologies have increasingly affected operators. While photographers are benefiting from the changes by increasing their efficiency and availability, consumers are now able to take professional-quality images without the need for a specialist. Still, revenue is expected to improve slightly over the next five years, as operators focus on niche markets, like event, sports and church directory photography, to sustain demand.
The Photography industry encompasses companies and individuals that offer photographic services. It includes still photography and some videography, such as for private events. However, this industry excludes all movie, television and video production (see IBISWorld reports 51211a and 51211b).
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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