Museums in the US - Industry Research Report

On display: Museums are adapting to the future by leveraging new technologies

Museums are a diverse cultural institution category that attracts many visitors. They can range from art museums and galleries, which showcase works from various artists and movements, to historical museums that collect, preserve and display material and spiritual culture objects that reflect human society's development. Science, nature and technology museums, and military and memorial museums, are also a part of this industry. In recent years, new technologies, such as virtual and augmented reality experiences, have emerged, which allow visitors to access artworks and artifacts in a new way, offering a more immersive experience. However, the popularity of digital educational experiences pioneered during the pandemic has begun to threaten this segment, as many schools and families find the low cost and high interactivity of digital learning more effective.

This industry engages in the preservation and exhibition of objects of historical, cultural and educational value and includes art galleries, art museums and other museums in general. This industry does not include commercial art galleries that sell art products and objects.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.