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The US Diet Market Outlook To 2008: Future Profit Opportunities For Low Carb And Other Fast Growth Diets
Business Insights, Feb 2005, Pages: 151
The weight loss industry is a robust and diverse market within the United States, comprising dozens of eating regimens, dieting support groups, supplements, food products, meal replacements, books, and videos. As the prevalence of overweight and obesity continue to rise in the United States, greater numbers of individuals are developing health complications associated with those conditions, creating an ever-growing market for these services and products. 44% of the population is actively trying to lose weight. Of the remaining 56%, 32% can be classified as Healthy Eaters, while the remainder are not particularly concerned with their eating habits.
The US is without doubt the most dynamic and advanced country in the healthy eating and drinking market. But, how can you profit from the diet food and drink trends in the US?
The US Diet Market Outlook to 2008: Future profit opportunities for low carb and other fast growth diets is a new management report revealing unique analysis of consumption pattern changes among dieters, benchmarked executive opinions on core consumer drivers for diet purchasing and detailed growth forecasts for low carb products by category to 2008.
This new report will provide you with growth strategies for diet brands enabling you to increase your food and drink product sales. Adopt best practice NPD and marketing strategies from analysing the US food and drink diet market and forecast the future with confidence by pinpointing trends that have already taken place in the US.
This new report will provide you with:
- A US consumer survey revealing consumer behaviour, consumer drivers and a new profile of the dieting population: low carb lifestylers; conventional dieters; healthful eaters and non-dieters.
- Predicted growth for the following categories in the US low carb market to 2008: snacks, soft drinks, dairy, bakery, confectionery and prepared meals.
- Expert author analysis of the US diet market landscape revealing consumer health profiles and the impact of popular diets such as the Pritikin Diet, Ornish Diet, Zone Diet and Dr.Phil's Diet.
- Strengths and weaknesses of the low carb trend, such as: manufacturer survival, new alternatives and market saturation.
This report examines the impact of a maturing low carb sector in the US, its implications and the dieting trends that will drive health food growth in the next five years.
Here’s just a few of the key findings from the report:
- Four out of every five low carb dieters believe that it works and is healthy. Only two out of five conventional dieters believe the same is true.
- Low carb bakery is forecast to experience almost 500% growth between 2003 and 2008, rising to $3.2bn.
- Two thirds of female dieters do so for cosmetic, rather than health reasons. Three quarters of men diet for health, rather than cosmetic reasons.
This brand new report will provide you with:
- Recommendations to help you avoid the mistakes related to the current low carb trend with analysis of dieting trends that will drive health food and drink growth in the future.
- Market size and value forecasts from 1998–2008 for snacks, soft drinks, dairy, bakery, confectionery, prepared meals and ‘other’ food and drink diet categories.
- Best practice marketing and NPD strategies to ensure survival and profitability in the diet food and drink market.
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