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Alcoholic Drinks in Hungary

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    Report

  • 74 Pages
  • June 2023
  • Region: Hungary
  • Euromonitor International
  • ID: 2398346
While alcoholic drinks in Hungary recorded substantially improved growth in total current value sales in 2022, this was primarily due to soaring inflation fuelled by the global recovery from COVID-19, the fallout of Russia’s invasion of Ukraine and the weakness of the forint. Price hikes and falling purchasing power caused growth in total volume sales to slow, with all of the main categories posting weaker results in this respect as compared to the previous year.

The analyst's Alcoholic Drinks in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

ALCOHOLIC DRINKS IN HUNGARY
EXECUTIVE SUMMARY
  • Alcoholic drinks in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
  • Table 1 Number of On-trade Establishments by Type 2016-2022
TAXATION AND DUTY LEVIES
  • Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2022
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
  • KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
  • Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
  • Table 4 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
  • Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
  • Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
  • Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
  • Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
  • Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
  • Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
  • Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
  • Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
  • Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
  • Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
  • Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
  • Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
  • Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 2 Research Sources
BEER IN HUNGARYKEY DATA FINDINGS
2022 DEVELOPMENTS
  • High inflation tempers volume growth and inhibits premiumisation
  • Innovation helps to maintain consumer interest in non/low alcohol beer and ale
  • Rising cost of living subdues recovery in on-trade beer consumption
PROSPECTS AND OPPORTUNITIES
  • Inflationary pressures will continue to constrain volume growth in the short term
  • Beer likely to witness expansion of economy brand portfolios and private label lines
  • Non/low alcohol beer expected to post fastest growth in total volume sales
  • CATEGORY BACKGROUND
  • Lager price band methodology
  • Summary 3 Lager by Price Band 2022
CATEGORY DATA
  • Table 18 Sales of Beer by Category: Total Volume 2017-2022
  • Table 19 Sales of Beer by Category: Total Value 2017-2022
  • Table 20 Sales of Beer by Category: % Total Volume Growth 2017-2022
  • Table 21 Sales of Beer by Category: % Total Value Growth 2017-2022
  • Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
  • Table 23 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
  • Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 26 Sales of Beer by Craft vs Standard 2017-2022
  • Table 27 GBO Company Shares of Beer: % Total Volume 2018-2022
  • Table 28 NBO Company Shares of Beer: % Total Volume 2018-2022
  • Table 29 LBN Brand Shares of Beer: % Total Volume 2019-2022
  • Table 30 Forecast Sales of Beer by Category: Total Volume 2022-2027
  • Table 31 Forecast Sales of Beer by Category: Total Value 2022-2027
  • Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
  • Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027
WINE IN HUNGARYKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Overall demand for wine slows as inflationary pressures bite
  • Fruity still white wines and other sparkling wines continue to perform well
  • Off-trade volume share of discounters rises amidst heightened price-sensitivity
PROSPECTS AND OPPORTUNITIES
  • Wine consumption set to remain buoyant despite heightened budget-consciousness
  • Increasing competition will encourage diversification of marketing strategies
  • Interest in non-alcoholic wine will continue to grow
CATEGORY DATA
  • Table 34 Sales of Wine by Category: Total Volume 2017-2022
  • Table 35 Sales of Wine by Category: Total Value 2017-2022
  • Table 36 Sales of Wine by Category: % Total Volume Growth 2017-2022
  • Table 37 Sales of Wine by Category: % Total Value Growth 2017-2022
  • Table 38 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022
  • Table 39 Sales of Wine by Off-trade vs On-trade: Value 2017-2022
  • Table 40 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 41 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 42 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2017-2022
  • Table 43 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2017-2022
  • Table 44 Sales of Still White Wine by Price Segment: % Off-trade Volume 2017-2022
  • Table 45 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2017-2022
  • Table 46 GBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
  • Table 47 NBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
  • Table 48 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2019-2022
  • Table 49 GBO Company Shares of Champagne: % Total Volume 2018-2022
  • Table 50 NBO Company Shares of Champagne: % Total Volume 2018-2022
  • Table 51 LBN Brand Shares of Champagne: % Total Volume 2019-2022
  • Table 52 GBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
  • Table 53 NBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
  • Table 54 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2019-2022
  • Table 55 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2018-2022
  • Table 56 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2018-2022
  • Table 57 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2019-2022
  • Table 58 GBO Company Shares of Non-grape Wine: % Total Volume 2018-2022
  • Table 59 NBO Company Shares of Non-grape Wine: % Total Volume 2018-2022
  • Table 60 LBN Brand Shares of Non-grape Wine: % Total Volume 2019-2022
  • Table 61 Forecast Sales of Wine by Category: Total Volume 2022-2027
  • Table 62 Forecast Sales of Wine by Category: Total Value 2022-2027
  • Table 63 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027
  • Table 64 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027
SPIRITS IN HUNGARYKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Spirits consumption holds up reasonably well despite spike in cost of living
  • DunaPro and Roust hit by ban on Russian vodka imports
  • Premiumisation trend remains resilient in whiskies, gin and dark rum
PROSPECTS AND OPPORTUNITIES
  • Overall demand expected to improve from 2024 as inflationary pressures ease
  • Smaller local producers likely to struggle with further cost increases
  • Premiumisation set to continue despite economic challenges
  • CATEGORY BACKGROUND
  • Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
  • Summary 4 Benchmark Brands 2022
CATEGORY DATA
  • Table 65 Sales of Spirits by Category: Total Volume 2017-2022
  • Table 66 Sales of Spirits by Category: Total Value 2017-2022
  • Table 67 Sales of Spirits by Category: % Total Volume Growth 2017-2022
  • Table 68 Sales of Spirits by Category: % Total Value Growth 2017-2022
  • Table 69 Sales of Spirits by Off-trade vs On-trade: Volume 2017-2022
  • Table 70 Sales of Spirits by Off-trade vs On-trade: Value 2017-2022
  • Table 71 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 72 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 73 Sales of Dark Rum by Price Platform: % Total Volume 2017-2022
  • Table 74 Sales of White Rum by Price Platform: % Total Volume 2017-2022
  • Table 75 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2017-2022
  • Table 76 Sales of English Gin by Price Platform: % Total Volume 2017-2022
  • Table 77 Sales of Vodka by Price Platform: % Total Volume 2017-2022
  • Table 78 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2017-2022
  • Table 79 GBO Company Shares of Spirits: % Total Volume 2018-2022
  • Table 80 NBO Company Shares of Spirits: % Total Volume 2018-2022
  • Table 81 LBN Brand Shares of Spirits: % Total Volume 2019-2022
  • Table 82 Forecast Sales of Spirits by Category: Total Volume 2022-2027
  • Table 83 Forecast Sales of Spirits by Category: Total Value 2022-2027
  • Table 84 Forecast Sales of Spirits by Category: % Total Volume Growth 2022-2027
  • Table 85 Forecast Sales of Spirits by Category: % Total Value Growth 2022-2027
CIDER/PERRY IN HUNGARYKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Cider/perry continues to gain popularity despite slowdown in volume sales growth
  • Producers target young adults with more exotic flavours
  • Rising cost of living takes heaviest toll at the on-trade level
PROSPECTS AND OPPORTUNITIES
  • Off- and on-trade consumption expected to stabilise from 2024
  • Interest in premium craft cider/perry set to increase
  • More players likely to develop non-alcoholic options
CATEGORY DATA
  • Table 86 Sales of Cider/Perry: Total Volume 2017-2022
  • Table 87 Sales of Cider/Perry: Total Value 2017-2022
  • Table 88 Sales of Cider/Perry: % Total Volume Growth 2017-2022
  • Table 89 Sales of Cider/Perry: % Total Value Growth 2017-2022
  • Table 90 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2017-2022
  • Table 91 Sales of Cider/Perry by Off-trade vs On-trade: Value 2017-2022
  • Table 92 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 93 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 94 GBO Company Shares of Cider/Perry: % Total Volume 2018-2022
  • Table 95 NBO Company Shares of Cider/Perry: % Total Volume 2018-2022
  • Table 96 LBN Brand Shares of Cider/Perry: % Total Volume 2019-2022
  • Table 97 Forecast Sales of Cider/Perry: Total Volume 2022-2027
  • Table 98 Forecast Sales of Cider/Perry: Total Value 2022-2027
  • Table 99 Forecast Sales of Cider/Perry: % Total Volume Growth 2022-2027
  • Table 100 Forecast Sales of Cider/Perry: % Total Value Growth 2022-2027
RTDS IN HUNGARYKEY DATA FINDINGS
2022 DEVELOPMENTS
  • RTDs shows impressive resilience to inflationary pressures
  • Contrasting fortunes for recently launched hard seltzer brands
  • More exotic flavour variants and cocktail-style products gain popularity
PROSPECTS AND OPPORTUNITIES
  • Convenience and indulgence of RTDs will continue to attract higher-income drinkers
  • Growing competition should fuel investment in innovation
  • Offer of non/low alcohol and low-calorie RTDs expected to increase
CATEGORY DATA
  • Table 101 Sales of RTDs by Category: Total Volume 2017-2022
  • Table 102 Sales of RTDs by Category: Total Value 2017-2022
  • Table 103 Sales of RTDs by Category: % Total Volume Growth 2017-2022
  • Table 104 Sales of RTDs by Category: % Total Value Growth 2017-2022
  • Table 105 Sales of RTDs by Off-trade vs On-trade: Volume 2017-2022
  • Table 106 Sales of RTDs by Off-trade vs On-trade: Value 2017-2022
  • Table 107 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 108 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 109 GBO Company Shares of RTDs: % Total Volume 2018-2022
  • Table 110 NBO Company Shares of RTDs: % Total Volume 2018-2022
  • Table 111 LBN Brand Shares of RTDs: % Total Volume 2019-2022
  • Table 112 Forecast Sales of RTDs by Category: Total Volume 2022-2027
  • Table 113 Forecast Sales of RTDs by Category: Total Value 2022-2027
  • Table 114 Forecast Sales of RTDs by Category: % Total Volume Growth 2022-2027
  • Table 115 Forecast Sales of RTDs by Category: % Total Value Growth 2022-2027