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Selling Power and Gas to Major Energy Users in Germany
Datamonitor, Dec 2001


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‘Selling Power and Gas to Major Energy Users in Germany’, is a must have if utilities want to truly understand their customer base. Driven by an extensive and independent end-user survey conducted between January and February 2001, this report offers you invaluable insight, which will help you answer key questions such as: • How is your sales and marketing team performing in the eyes of your customers? • What services and offerings do your customers want to see included in contract offers? • What contact channels are customers using to gather tenders and negotiate contracts? • What strategies should the aggressive suppliers be adopting to win new business? In addition, Datamonitor's consumer survey examines end-user preferences to 2002. This unique information enables our consultants to map out future market scenarios and provide key action points for utility sales and marketing teams. These action points will offer you guidance on key issues such as: • Which suppliers represent the biggest threat to your business and why? • How much of your business will be lost to foreign competitors offering pan-European contracts? • Which eBusiness offerings should you have in place for 2002? • Which customer segments should be targeted with energy management and how? • What they think of the service they receive from their suppliers • What criteria they apply to their supplier selection process • How they rank their current supplier across a range of service categories • Whether they would consider buying their electricity from foreign suppliers Throughout the report, survey analysis is broken down by sector and respondent type, which is defined by site mix. This enables the differing profiles and preferences of industrial and commercial customers to be clearly identified.



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