4G pricing strategies - Mobile pricing best practice, February 2013

Pure Pricing, February 2013, Pages: 9

Market insight company, Pure Pricing, has evaluated the latest mobile pricing developments in 4G and has devised an innovative framework, based on years of experience of the telecommunications market, to be used by operators and industry observers to review and support 4G pricing decision making. The framework offers a comprehensive best practice solution for pricing in a 4G environment. Ten guiding principles for pricing are given, and examples of current propositions from Austria, France, Germany, Netherlands, Portugal, UK and USA are used to illustrate these principles.

This report is a must read for pricing managers and telecoms consultants considering questions including: Should 4G be priced at a premium; Or launched as a distinct proposition; Or should it be used to stimulate trade-up with data tiers of existing plans.

Products Mentioned:

4G, mobile, mobile data, voice, text

1 A strawman for 4G pricing

2 Strawman for 4G pricing explained

3 Examples of 4G pricing

- A1 Austria
- SFR France
- Vodafone Germany
- KPN Netherlands
- TMN Portugal
- Everything Everywhere UK

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