Mobile Engagement and Promotional Services Market in India 2013

  • ID: 2424237
  • February 2013
  • Region: India
  • 156 Pages
  • Netscribes (India) Pvt Ltd
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  • 2ergo Group Plc
  • Affle Pte Ltd.
  • Comviva Technologies Ltd.
  • IMI Mobile Pvt. Ltd.
  • Netxcell Ltd.
  • People Infocom Pvt. Ltd.
  • MORE

The report begins with ‘Introduction’ section covering overview of Mobile engagement (m-Engagement) and mobile marketing activities which provides basic idea of the technology, its progression over years, and elements of mobile marketing.

The ‘Market Overview’ section emphasizes on global and domestic market state of m-Engagement business. It features various qualitative and statistical information including global mobile ad servings, global mobile ad spending, India mobile ad serving scenario, current scenario of mobile ad and location based services market in India, m-Engagement market overview and major m-Engagement activities types in India, amongst others. It is followed by ‘Ecosystems and Frameworks’ where basic steps and procedure of mobile engagement, mobile ad and mobile marketing have been discussed.

It is followed by ‘Drivers & Challenges’ section elaborating the major furtherance and impediments for m-engagement and promotional services in India. Both the ‘drivers’ and ’challenges’ are equally stressed upon to provide clear idea regarding the probable obstacles and rewards in the line READ MORE >

Note: Product cover images may vary from those shown
2 of 4


  • 2ergo Group Plc
  • Affle Pte Ltd.
  • Comviva Technologies Ltd.
  • IMI Mobile Pvt. Ltd.
  • Netxcell Ltd.
  • People Infocom Pvt. Ltd.
  • MORE

Slide 1: Executive summary

Slide 2: Introduction, Definition, Objective and Mobile Marketing Activities

Slide 3: Progression in Consumer Engagement

Slide 4: Elements of Mobile Marketing
Market Overview

Slide 5: Global Mobile Ad Servings

Slide 6: Indian Mobile Ad Serving Scenario - Overview, Age Distribution, Gender Split (2011) and Mobile Ad Serving – Key Drivers

Slide 7: Global Mobile Ad Spending – Global Ad Spending Growth and India Ad Spending Growth Comparison

Slide 8: Ad market in India – Current Scenario, Total Ad Market, Digital Ad Market and Mobile Ad Market

Slide 9: Mobile Ad Market in India – Mobile Ad Market India – Size & Growth, Mobile Ad Type Share Split and Mobile Ad Type Revenue Split

Slide 10: Location Based Services Market in India – LBS Market India Size & Growth and Popular Location Based Services & Providers – India

Slide 11: Mobile Ad Conversions – India

Slide 12: m-Engagement Market Overview – India, Market Potential of m-Engagement – Market Spending

Slide 13: Mobile Promotional Services, Examples of Mobile Promotional Services Engaging Consumers

Slide 14-15: Major Types of m-Engagement Activities in India

Slide 16: Infotainment m-Engagement – User Consumption Across Indian States

Slide 17: m-Engagement in Business Segments

Slide 18: Sources of m-Engagement Platform Selection

Slide 19: M-Engagement Platform Discovery via Search and M-Engagement Platform Discovery via Mobile Devices

Slide 20: SWOT Analysis
Ecosystems and Frameworks

Slide 21-22: Mobile Engagement Framework

Slide 23: Mobile Advertising Frameworks

Slide 24: Mobile Marketing Ecosystem

Slide 25: Mobile Marketing Value Chain

Slide 26: Location Based Service Value Chain
Drivers and Challenges

Slide 27: Drivers Summary

Slide 28-32: Drivers

Slide 33-34: Challenges

Slide 35: Benefits of m-Engagement and Promotional Services

Slide 36: Porter’s Five Analysis

Slide 37: MVAS Components and MVAS Revenue Sharing Model

Slide 38: Internet Users on Smartphones in India – Current Scenario

Slide 39: Mobile Application Usage India, Smartphone App – Maximum Downloads and Smartphone App – Highest Activity / Usage

Slide 40: Potential Areas and Common Applications of m-Engagement

Slide 41-44: Potential Verticals

Slide 45: Mobile Advertisement Opportunities – India

Slide 46-47: Social Media Domain – Brimming with Opportunities

Slide 48-49: Mobile Internet Usage Pattern & Insights
Market Trends

Slide 50-52: Market Trends
Competitive Landscape

Slide 53-54: Major Players Summary

Slide 55: Major Public Companies: Summary

Slide 56-66: Major Public Companies

Slide 67-136: Major Private Companies
Recent Developments

Slide 137-138: Recent Developments
Consumer Insights

Slide 139-143: Consumer Insights
Case Studies

Slide 144-150: Case Studies

Strategic Recommendations

Slide 151-154: Strategic Recommendation

Slide 155: Appendix

Slide 156: Sources of Information

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1. List of Public Companies

- Geodesic Ltd.
- OnMobile Global Ltd.
- 2ergo Group Plc
- AdMob Google Inc.

2. List of Private Companies

- ACL Mobile Ltd.
- Altruist Technologies Pvt Ltd
- CanvasM Technologies Ltd.
- Comviva Technologies Ltd.
- Deltecs Infotech Pvt. Ltd.
- Gingersoft Media Pvt. Ltd.
- Hungama Digital Media Entertainment Pvt. Ltd
- IMI Mobile Pvt. Ltd.
- InMobi
- Komli Media Pvt. Ltd.
- Netcore Solutions Pvt. Ltd.
- NetworkPlay Media Pvt. Ltd.
- Netxcell Ltd.
- One97 Communications Ltd.
- ONZE Technologies Pvt. Ltd.
- People Infocom Pvt. Ltd.
- Spice Digital Ltd.
- Vserv Digital Services Pvt. Ltd.
- Y2CF Digital Media Pvt. Ltd.
- Affle Pte Ltd.
- BuzzCity Pte Ltd.
- Ericsson India Pvt. Ltd.
- Genesys Telecom Labs India Pvt. Ltd.
- Polaris Wireless Inc.
- Telenity Systems Software India Pvt. Ltd.

Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown





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