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Ice Cream in Brazil
Euromonitor International, Sep 2010, Pages: 60
Although Unilever Bestfoods Brasil Ltda and Nestlé Brasil Ltda are the absolute leaders in ice cream, both companies have recently been facing stiff competition from regional manufacturers. These latter benefit from strong local knowledge, a fact which facilitates distribution and the development of flavours that cater to the demands of consumers. In an effort to reduce the impact of regional manufacturers’ increasing influence, Unilever Bestfoods Brasil has launched flavours such as açaí and...
The Ice Cream in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Frozen Yoghurt, Ice Cream Parlours, Impulse Ice Cream, Retail Artisanal Ice Cream, Take-Home Ice Cream.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Ice Cream market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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