|
|
 |
|
Viewing report
|
|
|
|
Ice Cream in Bulgaria
Euromonitor International, March 2012, Pages: 56
While economy ice cream products, priced between BGN1 and BGN5 per kg, continued to account for a significant retail value sales share in 2011, several factors indicate that a consumer migration away from economy products has begun. Firstly, the leading player Nestlé and ambitious local players, such as Izida and Jimmy’s, are looking to develop the high price segment, above BGN5 per kg. Other important companies, such as Darko and EVGA Hellenic Milk Industry, are targeting the mid-priced and...
The Ice Cream in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Frozen Yoghurt, Impulse Ice Cream, Retail Artisanal Ice Cream, Take-Home Ice Cream.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Ice Cream market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
|
|
|
|
