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Ice Cream in Canada
Euromonitor International, Oct 2011, Pages: 68
The biggest trend in ice cream in Canada is that demand as well as manufacturing is shifting towards premium ice cream products. In 2010, the lower-priced end of single-portion dairy ice cream began to be phased out. An example of this shift was the introduction of the Magnum bar (made with imported Belgian chocolate) by Unilever, which by all accounts has been very successful. The marketing effort behind this product – commercials for TV and radio featuring celebrity endorsements from Rachel...
The Ice Cream in Canada report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Frozen Yoghurt, Impulse Ice Cream, Retail Artisanal Ice Cream, Take-Home Ice Cream.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Ice Cream market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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