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Sanitary Protection in South Korea
Euromonitor International, Sep 2011, Pages: 26
Sanitary products recorded healthy current retail value growth of 3% in 2010. Sanitary towels are divided into slim and ultra-slim formats regarding pad thickness and most Korean women prefer ultra-thin towels, particularly those with wings which are perceived as being safer. Ultra-thin towels with wings recorded slight volume growth of 2% in 2010 whilst sales of standard towels continued to decline. Overall unit volume sales stagnated within sanitary towels over the review period due to the...
The Sanitary Protection in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Boxed Facial Tissues, Disposable Pants, Economy Toilet Paper, Household Care Wipes and Floor Cleaning Systems, Intimate Wipes, Light Incontinence, Luxury Toilet Paper, Moderate/Heavy Incontinence, Napkins, Nappies/Diapers, Personal Wipes, Pocket Handkerchiefs, Recycled Toilet Paper, Sanitary Protection Excluding Intimate Wipes, Standard Toilet Paper, Tablecloths.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Sanitary Protection market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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