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Store Cards in Morocco

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    Report

  • 21 Pages
  • November 2023
  • Region: Morocco
  • Euromonitor International
  • ID: 2492317
The popularity of store cards was already in decline during the review period. Among the main reasons for this is that many local consumers struggle to see the advantages that these cards offer or, alternatively, they understand the advantages but do not believe that these are attractive enough to justify obtaining one.

The Store Card Transactions in Morocco report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Store Card Transactions market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

STORE CARDS IN MOROCCOKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Popularity continues to fall though leading retailers offer cashback incentives in a bit to support store card usage
  • Shift to digital space accelerates
  • Low consumer awareness hampers progress, with Carrefour Maroc offering new option
PROSPECTS AND OPPORTUNITIES
  • Consumer awareness of store cards to remain limited to savvy urban residents
  • Other card types remain serious competitive threat to category growth
  • Shrinking purchasing power puts pressure on value growth
CATEGORY DATA
  • Table 1 Store Cards: Number of Cards in Circulation 2018-2023
  • Table 2 Store Cards Transactions 2018-2023
  • Table 3 Store Cards in Circulation: % Growth 2018-2023
  • Table 4 Store Cards Transactions: % Growth 2018-2023
  • Table 5 Store Cards: Number of Cards by Issuer 2018-2022
  • Table 6 Store Cards: Payment Transaction Value by Issuer 2018-2022
  • Table 7 Forecast Store Cards: Number of Cards in Circulation 2023-2028
  • Table 8 Forecast Store Cards Transactions 2023-2028
  • Table 9 Forecast Store Cards in Circulation: % Growth 2023-2028
  • Table 10 Forecast Store Cards Transactions: % Growth 2023-2028
FINANCIAL CARDS AND PAYMENTS IN MOROCCO
EXECUTIVE SUMMARY
  • Financial cards and payments in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • What next for financial cards and payments?
MARKET INDICATORS
  • Table 11 Number of POS Terminals: Units 2018-2023
  • Table 12 Number of ATMs: Units 2018-2023
  • Table 13 Value Lost to Fraud 2018-2023
  • Table 14 Card Expenditure by Location 2023
  • Table 15 Financial Cards in Circulation by Type: % Number of Cards 2018-2023
  • Table 16 Domestic versus Foreign Spend 2023
MARKET DATA
  • Table 17 Financial Cards by Category: Number of Cards in Circulation 2018-2023
  • Table 18 Financial Cards by Category: Number of Accounts 2018-2023
  • Table 19 Financial Cards Transactions by Category: Value 2018-2023
  • Table 20 Financial Cards by Category: Number of Transactions 2018-2023
  • Table 21 Consumer Payments by Category: Value 2018-2023
  • Table 22 Consumer Payments by Category: Number of Transactions 2018-2023
  • Table 23 M-Commerce by Category: Value 2018-2023
  • Table 24 M-Commerce by Category: % Value Growth 2018-2023
  • Table 25 Financial Cards: Number of Cards by Issuer 2018-2022
  • Table 26 Financial Cards: Number of Cards by Operator 2018-2022
  • Table 27 Financial Cards: Card Payment Transactions Value by Operator 2018-2022
  • Table 28 Financial Cards: Card Payment Transactions Value by Issuer 2018-2022
  • Table 29 Forecast Financial Cards by Category: Number of Cards in Circulation 2023-2028
  • Table 30 Forecast Financial Cards by Category: Number of Accounts 2023-2028
  • Table 31 Forecast Financial Cards Transactions by Category: Value 2023-2028
  • Table 32 Forecast Financial Cards by Category: Number of Transactions 2023-2028
  • Table 33 Forecast Consumer Payments by Category: Value 2023-2028
  • Table 34 Forecast Consumer Payments by Category: Number of Transactions 2023-2028
  • Table 35 Forecast M-Commerce by Category: Value 2023-2028
  • Table 36 Forecast M-Commerce by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources