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Home Care in Costa Rica

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    Report

  • 51 Pages
  • February 2024
  • Region: Costa Rica
  • Euromonitor International
  • ID: 2508063
While there was still economic uncertainty, inflationary pressure eased significantly in 2023, even falling into deflation territory for part of the year. With the improved economic situation, home care registered healthy current value and modest volume growth. However, with the currency appreciating significantly against the US dollar in 2023, this made imports cheaper and reduced the competitiveness of local brands.

The Home Care in Costa Rica market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

HOME CARE IN COSTA RICA
EXECUTIVE SUMMARY
  • Home care in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?
MARKET INDICATORS
  • Table 1 Households 2018-2023
MARKET DATA
  • Table 2 Sales of Home Care by Category: Value 2018-2023
  • Table 3 Sales of Home Care by Category: % Value Growth 2018-2023
  • Table 4 NBO Company Shares of Home Care: % Value 2019-2023
  • Table 5 LBN Brand Shares of Home Care: % Value 2020-2023
  • Table 6 Penetration of Private Label in Home Care by Category: % Value 2018-2023
  • Table 7 Distribution of Home Care by Format: % Value 2018-2023
  • Table 8 Distribution of Home Care by Format and Category: % Value 2023
  • Table 9 Forecast Sales of Home Care by Category: Value 2023-2028
  • Table 10 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
LAUNDRY CARE IN COSTA RICAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Modest volume growth in 2023
  • Little between Irex and Unilever
  • Launch of Suavitel Apple Freshness in liquid fabric softeners
PROSPECTS AND OPPORTUNITIES
  • Muted volume growth over forecast period
  • Spot and stain removers perform strongly
  • Increased focus on sustainability
CATEGORY INDICATORS
  • Table 11 Household Possession of Washing Machines 2018-2023
CATEGORY DATA
  • Table 12 Sales of Laundry Care by Category: Value 2018-2023
  • Table 13 Sales of Laundry Care by Category: % Value Growth 2018-2023
  • Table 14 Sales of Laundry Aids by Category: Value 2018-2023
  • Table 15 Sales of Laundry Aids by Category: % Value Growth 2018-2023
  • Table 16 Sales of Laundry Detergents by Category: Value 2018-2023
  • Table 17 Sales of Laundry Detergents by Category: % Value Growth 2018-2023
  • Table 18 NBO Company Shares of Laundry Care: % Value 2019-2023
  • Table 19 LBN Brand Shares of Laundry Care: % Value 2020-2023
  • Table 20 NBO Company Shares of Laundry Aids: % Value 2019-2023
  • Table 21 LBN Brand Shares of Laundry Aids: % Value 2020-2023
  • Table 22 NBO Company Shares of Laundry Detergents: % Value 2019-2023
  • Table 23 LBN Brand Shares of Laundry Detergents: % Value 2020-2023
  • Table 24 Forecast Sales of Laundry Care by Category: Value 2023-2028
  • Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2023-2028
DISHWASHING IN COSTA RICAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Healthy volume growth in 2023
  • Colgate-Palmolive continues to lead with Axión
  • Xedex brand expands into hand dishwashing
PROSPECTS AND OPPORTUNITIES
  • Sales of automatic dishwashing products increase
  • Smaller dishwashing brands gain value share over forecast period
  • Continued shift to liquid format in hand dishwashing
CATEGORY INDICATORS
  • Table 26 Household Possession of Dishwashers 2017-2022
CATEGORY DATA
  • Table 27 Sales of Dishwashing by Category: Value 2018-2023
  • Table 28 Sales of Dishwashing by Category: % Value Growth 2018-2023
  • Table 29 NBO Company Shares of Dishwashing: % Value 2019-2023
  • Table 30 LBN Brand Shares of Dishwashing: % Value 2020-2023
  • Table 31 Forecast Sales of Dishwashing by Category: Value 2023-2028
  • Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2023-2028
SURFACE CARE IN COSTA RICAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Muted volume growth in 2023
  • Colgate-Palmolive launches Floral Sensation Fabuloso
  • New Xedex line of products launched in surface care
PROSPECTS AND OPPORTUNITIES
  • Increased segmentation within surface care
  • Minimal volume growth for wipes
  • Increased focus on sustainability
CATEGORY DATA
  • Table 33 Sales of Surface Care by Category: Value 2018-2023
  • Table 34 Sales of Surface Care by Category: % Value Growth 2018-2023
  • Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2018-2023
  • Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2018-2023
  • Table 37 NBO Company Shares of Surface Care: % Value 2019-2023
  • Table 38 LBN Brand Shares of Surface Care: % Value 2020-2023
  • Table 39 Forecast Sales of Surface Care by Category: Value 2023-2028
  • Table 40 Forecast Sales of Surface Care by Category: % Value Growth 2023-2028
BLEACH IN COSTA RICAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Minimal value and volume growth in 2023
  • Clorox holds on to strong lead
  • Outbreak of dengue fever support sales of bleach
PROSPECTS AND OPPORTUNITIES
  • Private label projected to expand over forecast period
  • Bleach faces threat from alternative products such as surface and toilet care
  • Increase use of greener packaging
CATEGORY DATA
  • Table 41 Sales of Bleach: Value 2018-2023
  • Table 42 Sales of Bleach: % Value Growth 2018-2023
  • Table 43 NBO Company Shares of Bleach: % Value 2019-2023
  • Table 44 LBN Brand Shares of Bleach: % Value 2020-2023
  • Table 45 Forecast Sales of Bleach: Value 2023-2028
  • Table 46 Forecast Sales of Bleach: % Value Growth 2023-2028
TOILET CARE IN COSTA RICAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Toilet care affected by inflationary pressures
  • Multinationals continue to dominate
  • Higher prices limit growth opportunities in toilet care
PROSPECTS AND OPPORTUNITIES
  • Broader distribution needed to boost volume sales
  • Further development of ecological toilet care
  • Continued differentiation to keep consumers engaged
CATEGORY DATA
  • Table 47 Sales of Toilet Care by Category: Value 2018-2023
  • Table 48 Sales of Toilet Care by Category: % Value Growth 2018-2023
  • Table 49 NBO Company Shares of Toilet Care: % Value 2019-2023
  • Table 50 LBN Brand Shares of Toilet Care: % Value 2020-2023
  • Table 51 Forecast Sales of Toilet Care by Category: Value 2023-2028
  • Table 52 Forecast Sales of Toilet Care by Category: % Value Growth 2023-2028
POLISHES IN COSTA RICAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Continued steady demand
  • Two multinationals continue to dominate
  • Greater specialisation in polishes
PROSPECTS AND OPPORTUNITIES
  • Marginal volume growth for shoe polish
  • More flexible cleaning products pose a threat
  • Convenience trend drives innovation
CATEGORY DATA
  • Table 53 Sales of Polishes by Category: Value 2018-2023
  • Table 54 Sales of Polishes by Category: % Value Growth 2018-2023
  • Table 55 NBO Company Shares of Polishes: % Value 2019-2023
  • Table 56 LBN Brand Shares of Polishes: % Value 2020-2023
  • Table 57 Forecast Sales of Polishes by Category: Value 2023-2028
  • Table 58 Forecast Sales of Polishes by Category: % Value Growth 2023-2028
AIR CARE IN COSTA RICAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Marginal volume growth in 2023, as consumers prioritise essentials
  • Glade and Air Wick continue to dominate
  • Limited and seasonal offerings increasingly popular
PROSPECTS AND OPPORTUNITIES
  • Healthy constant value growth over forecast period
  • Electric air fresheners register healthy volume growth over forecast period
  • New product launches over forecast period
CATEGORY DATA
  • Table 59 Sales of Air Care by Category: Value 2018-2023
  • Table 60 Sales of Air Care by Category: % Value Growth 2018-2023
  • Table 61 NBO Company Shares of Air Care: % Value 2019-2023
  • Table 62 LBN Brand Shares of Air Care: % Value 2020-2023
  • Table 63 Forecast Sales of Air Care by Category: Value 2023-2028
  • Table 64 Forecast Sales of Air Care by Category: % Value Growth 2023-2028
HOME INSECTICIDES IN COSTA RICAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Consumer demand for home insecticides remains stable, despite higher prices
  • Lower-priced brand Cruz Verde gains value share
  • Spray/aerosol insecticides still most popular format
PROSPECTS AND OPPORTUNITIES
  • Demand for home insecticides steady over forecast period.
  • Electric insecticides grow strongly
  • More demand for greener home insecticides over forecast period
CATEGORY DATA
  • Table 65 Sales of Home Insecticides by Category: Value 2018-2023
  • Table 66 Sales of Home Insecticides by Category: % Value Growth 2018-2023
  • Table 67 NBO Company Shares of Home Insecticides: % Value 2019-2023
  • Table 68 LBN Brand Shares of Home Insecticides: % Value 2020-2023
  • Table 69 Forecast Sales of Home Insecticides by Category: Value 2023-2028
  • Table 70 Forecast Sales of Home Insecticides by Category: % Value Growth 2023-2028