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Consumer Health in Australia

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    Report

  • 113 Pages
  • September 2023
  • Region: Australia
  • Euromonitor International
  • ID: 2510019
With the ending of lockdowns, border closures, and other COVID-19-related restrictions over the course of 2022, Australia has begun to see a return to normality in 2023, with Australians settling into their new hybrid routines and lifestyles. Pandemic fatigue after over two years of taking precautions has resulted in Australians reducing infection prevention measures.

The Consumer Health in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop
The analyst has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, The analyst has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

EXECUTIVE SUMMARY
  • Consumer health in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
  • Table 2 Life Expectancy at Birth 2018-2023
MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2018-2023
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Consumer Health: % Value 2019-2023
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2020-2023
  • Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2018-2023
  • Table 8 Distribution of Consumer Health by Format: % Value 2018-2023
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2023
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2023-2028
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources
ANALGESICS IN AUSTRALIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Analgesics sees strong growth amidst extended season for illness
  • GSK Consumer Healthcare launches new range of natural acetaminophen, PanaNatra
  • Pharmacies trends downwards, but remains the leading channel for analgesics
PROSPECTS AND OPPORTUNITIES
  • Steady growth expected for analgesics, but lack of new competing brands
  • The TGA outlines plans to reduce the pack size of acetaminophen in Australia
  • Ageing population will keep demand for analgesics high
CATEGORY DATA
  • Table 12 Sales of Analgesics by Category: Value 2018-2023
  • Table 13 Sales of Analgesics by Category: % Value Growth 2018-2023
  • Table 14 NBO Company Shares of Analgesics: % Value 2019-2023
  • Table 15 LBN Brand Shares of Analgesics: % Value 2020-2023
  • Table 16 Forecast Sales of Analgesics by Category: Value 2023-2028
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2023-2028
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN AUSTRALIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Strong growth for cough, cold and allergy remedies amidst widespread flu, and low vaccination rates
  • Key players continue to dominate the Australian market
  • Several cough remedies recalled in Australia for containing pholcodine
PROSPECTS AND OPPORTUNITIES
  • Changing regulation for cough remedies a reality check for manufacturers
  • Pharyngeal preparations expected to continue beating medicated confectionery in the battle of throat lozenges
  • More Australians expected to suffer symptoms of hay fever, driving growth for antihistamines/allergy remedies
CATEGORY DATA
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2023
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2023
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2023-2028
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2023-2028
DIGESTIVE REMEDIES IN AUSTRALIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Diarrhoeal remedies posts strong growth amidst rising cases of gastroenteritis
  • Hydralyte outpaces growth of many competing brands and dominates diarrhoeal remedies
  • Antacids and laxatives are key categories, as health issues are on the rise for Australians
PROSPECTS AND OPPORTUNITIES
  • Digestive remedies will continue to play an important role in the lives of many Australians
  • Dairy products increase their focus on probiotics and improving gut health
  • Key brands expected to maintain their dominance of digestive remedies
CATEGORY DATA
  • Table 24 Sales of Digestive Remedies by Category: Value 2018-2023
  • Table 25 Sales of Digestive Remedies by Category: % Value Growth 2018-2023
  • Table 26 NBO Company Shares of Digestive Remedies: % Value 2019-2023
  • Table 27 LBN Brand Shares of Digestive Remedies: % Value 2020-2023
  • Table 28 Forecast Sales of Digestive Remedies by Category: Value 2023-2028
  • Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2023-2028
DERMATOLOGICALS IN AUSTRALIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Key dermatologicals categories continue to see steady growth
  • Strong competitive landscape, with multiple brands fighting for share
  • Skin health is a key area of focus for Australian consumers
PROSPECTS AND OPPORTUNITIES
  • Hair loss a growing concern for Australians amidst an ageing population
  • Forecast growth for e-commerce slow, as pharmacies expected to be the main distribution channel
  • Declining birth rate could slow growth of nappy (diaper) rash treatments
CATEGORY DATA
  • Table 30 Sales of Dermatologicals by Category: Value 2018-2023
  • Table 31 Sales of Dermatologicals by Category: % Value Growth 2018-2023
  • Table 32 NBO Company Shares of Dermatologicals: % Value 2019-2023
  • Table 33 LBN Brand Shares of Dermatologicals: % Value 2020-2023
  • Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2020-2023
  • Table 35 Forecast Sales of Dermatologicals by Category: Value 2023-2028
  • Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2023-2028
NRT SMOKING CESSATION AIDS IN AUSTRALIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Awareness of the negative impacts of smoking help fuel growth of NRT smoking cessation aids
  • NRT gum and NRT patches are the key categories
  • Lack of competition, with Nicorette headlining growth
PROSPECTS AND OPPORTUNITIES
  • Australia ramps up its anti-smoking campaign through higher tax rates
  • Younger consumers less likely to start smoking, but vaping is a concern for the youth population
  • NRT smoking cessation aids likely to remain static, with limited new developments
CATEGORY INDICATORS
  • Table 37 Number of Smokers by Gender 2018-2023
CATEGORY DATA
  • Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023
  • Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023
  • Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2019-2023
  • Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2020-2023
  • Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2023-2028
  • Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2023-2028
SLEEP AIDS IN AUSTRALIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Consumers recognise the importance of quality sleep, increasing demand for sleep aids
  • Sleep aids competes with multiple other categories aiming to improve sleep quality
  • Dozile is the clear leader in a relatively small category
PROSPECTS AND OPPORTUNITIES
  • Poor sleep quality amongst young Australians will maintain rising demand for sleep aids
  • Convenience and ease of access may favour competing products over sleep aids
  • Stress and anxiety levels expected to rise amongst the Australian population
CATEGORY DATA
  • Table 44 Sales of Sleep Aids: Value 2018-2023
  • Table 45 Sales of Sleep Aids: % Value Growth 2018-2023
  • Table 46 NBO Company Shares of Sleep Aids: % Value 2019-2023
  • Table 47 LBN Brand Shares of Sleep Aids: % Value 2020-2023
  • Table 48 Forecast Sales of Sleep Aids: Value 2023-2028
  • Table 49 Forecast Sales of Sleep Aids: % Value Growth 2023-2028
EYE CARE IN AUSTRALIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Australians are suffering from a deterioration of eye health over time
  • Time spent on screens rapidly increases over the last five years
  • Australians are more vulnerable to allergies during the extended hay fever season
PROSPECTS AND OPPORTUNITIES
  • Eye care products will be more important for consumers as screen usage increases amongst Australians
  • Australia’s ageing population at greater risk of dry eyes
CATEGORY DATA
  • Table 50 Sales of Eye Care by Category: Value 2018-2023
  • Table 51 Sales of Eye Care by Category: % Value Growth 2018-2023
  • Table 52 NBO Company Shares of Eye Care: % Value 2019-2023
  • Table 53 LBN Brand Shares of Eye Care: % Value 2020-2023
  • Table 54 Forecast Sales of Eye Care by Category: Value 2023-2028
  • Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2023-2028
WOUND CARE IN AUSTRALIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Increasing demand for wound care as life returns to normal for Australians
  • Lack of product development and competition leads to stagnant shares
  • Supermarkets stronger in wound care than in other OTC categories
PROSPECTS AND OPPORTUNITIES
  • Steady increase forecast for wound care, despite maturity
  • Potential for further improvement in environmental sustainability
  • Innovation forecast to be minimal, with limited new product development
CATEGORY DATA
  • Table 56 Sales of Wound Care by Category: Value 2018-2023
  • Table 57 Sales of Wound Care by Category: % Value Growth 2018-2023
  • Table 58 NBO Company Shares of Wound Care: % Value 2019-2023
  • Table 59 LBN Brand Shares of Wound Care: % Value 2020-2023
  • Table 60 Forecast Sales of Wound Care by Category: Value 2023-2028
  • Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2023-2028
VITAMINS IN AUSTRALIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Volume growth tempered by rising unit prices and inflationary pressures
  • New launches contribute to continued value growth for multivitamins
  • Format innovation is growing the consumer base
PROSPECTS AND OPPORTUNITIES
  • Sales of immunity vitamins set to normalise
  • Personalisation represents a key opportunity for e-commerce
  • Format innovation expected to continue driving growth
CATEGORY DATA
  • Table 62 Sales of Vitamins by Category: Value 2018-2023
  • Table 63 Sales of Vitamins by Category: % Value Growth 2018-2023
  • Table 64 Sales of Multivitamins by Positioning: % Value 2018-2023
  • Table 65 NBO Company Shares of Vitamins: % Value 2019-2023
  • Table 66 LBN Brand Shares of Vitamins: % Value 2020-2023
  • Table 67 Forecast Sales of Vitamins by Category: Value 2023-2028
  • Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2023-2028
DIETARY SUPPLEMENTS IN AUSTRALIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Rising cost-of-living pressures and squeezed discretionary spending place short-term pressure on consumers
  • Products targeting holistic health are growing in popularity
  • Beauty from within and women’s health positioning drive supplements consumption
PROSPECTS AND OPPORTUNITIES
  • Demographic shifts and evolving consumer base are transforming dietary supplements and driving format innovation
  • Mental health and wellbeing set to emerge as a key positioning in the long term
  • Blackmores acquisition, and growing consumer interest in supporting gut health
CATEGORY DATA
  • Table 69 Sales of Dietary Supplements by Category: Value 2018-2023
  • Table 70 Sales of Dietary Supplements by Category: % Value Growth 2018-2023
  • Table 71 Sales of Dietary Supplements by Positioning: % Value 2018-2023
  • Table 72 NBO Company Shares of Dietary Supplements: % Value 2019-2023
  • Table 73 LBN Brand Shares of Dietary Supplements: % Value 2020-2023
  • Table 74 Forecast Sales of Dietary Supplements by Category: Value 2023-2028
  • Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2023-2028
WEIGHT MANAGEMENT AND WELLBEING IN AUSTRALIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Meal replacement products lose favour amidst competition from other categories
  • Social media campaigning a blueprint for success in a digital era
  • New flavours and plant-based options introduced to maintain consumers’ interest
PROSPECTS AND OPPORTUNITIES
  • Consumers expected to gradually shift to other forms of weight and diet management
  • Overall health of Australians expected to worsen over the forecast period
  • Weight management and wellbeing an important tool for the ageing population
CATEGORY DATA
  • Table 76 Sales of Weight Management and Wellbeing by Category: Value 2018-2023
  • Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
  • Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2019-2023
  • Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2020-2023
  • Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2023-2028
  • Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2023-2028
SPORTS NUTRITION IN AUSTRALIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Protein/energy bars sees dynamism, almost matching protein powder in terms of growth
  • Musashi continues to see dynamic growth in sports nutrition in Australia
  • Health food stores lose out to supermarkets and e-commerce
PROSPECTS AND OPPORTUNITIES
  • Sports nutrition appeals to more than gym-goers, as older Australians look for protein solutions
  • Sports protein RTD has potential for growth as consumers seek convenience
  • Plant-based protein positioned for strong growth over the forecast period
CATEGORY DATA
  • Table 82 Sales of Sports Nutrition by Category: Value 2018-2023
  • Table 83 Sales of Sports Nutrition by Category: % Value Growth 2018-2023
  • Table 84 NBO Company Shares of Sports Nutrition: % Value 2019-2023
  • Table 85 LBN Brand Shares of Sports Nutrition: % Value 2020-2023
  • Table 86 Forecast Sales of Sports Nutrition by Category: Value 2023-2028
  • Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2023-2028
HERBAL/TRADITIONAL PRODUCTS IN AUSTRALIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Herbal/traditional products sees continued growth due to health and wellness trend
  • Extended cold and flu season and low vaccination drive demand for herbal/traditional cough and cold remedies
  • Herbal/traditional products target sustainability claims for growth
PROSPECTS AND OPPORTUNITIES
  • Opportunity for natural cough remedies arising from changes in regulation of OTC cough medicines
  • Herbal/traditional sleep aids expected to continue to grow strongly
  • Growing demand for herbal/traditional products addressing women’s health, ranging from analgesics to dietary supplements
CATEGORY DATA
  • Table 88 Sales of Herbal/Traditional Products by Category: Value 2018-2023
  • Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023
  • Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2019-2023
  • Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2020-2023
  • Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2023-2028
  • Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2023-2028
PAEDIATRIC CONSUMER HEALTH IN AUSTRALIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Steady growth for paediatric OTC products as vaccination rates for children decline
  • Paediatric analgesics and cough/cold remedies suffer from supply shortages
  • Parental concern about children’s health prompts spending on vitamins and dietary supplements
PROSPECTS AND OPPORTUNITIES
  • Uncertainty surrounding supply shortages of children’s OTC products
  • Poor diet amongst Australians is leading to deficiencies in important vitamins
CATEGORY DATA
  • Table 94 Sales of Paediatric Consumer Health by Category: Value 2018-2023
  • Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
  • Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2019-2023
  • Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2020-2023
  • Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2023-2028
  • Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2023-2028