Tissue and Hygiene in Ecuador

Report
44 Pages
March 2024
Region: Ecuador
Euromonitor International
ID: 2511928

In 2023, Ecuador's tissue and hygiene landscape recorded flat rate retail value growth. Following the economic downturn experienced during COVID-19, Ecuador has showcased growth in its GDP, with Ecuador's GDP steadily increasing in 2023 to reach a 2% growth by year-end. In addition, unemployment decreased by 3% across 2023.

The Tissue and Hygiene in Ecuador report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Tissue and Hygiene market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

TISSUE AND HYGIENE IN ECUADOR

EXECUTIVE SUMMARY

Tissue and hygiene in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?

MARKET INDICATORS

Table 1 Birth Rates 2018-2023
Table 2 Infant Population 2018-2023
Table 3 Female Population by Age 2018-2023
Table 4 Total Population by Age 2018-2023
Table 5 Households 2018-2023
Table 6 Forecast Infant Population 2023-2028
Table 7 Forecast Female Population by Age 2023-2028
Table 8 Forecast Total Population by Age 2023-2028
Table 9 Forecast Households 2023-2028

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028

DISCLAIMER

SOURCES

Summary 1 Research Sources

MENSTRUAL CARE IN ECUADORKEY DATA FINDINGS

2023 DEVELOPMENTS

Retail value sales decline as cautious purchasing behaviour rises
Time outside the household boosts retail volume sales of menstrual care goods
Consumers value price and absorption when purchasing goods

PROSPECTS AND OPPORTUNITIES

The ongoing movement to increase access to menstrual care products
Tampons gain ground as rising awareness of the product benefits aids sales
Solid growth opportunities for pantyliners, however, challenges may dampen sales

CATEGORY DATA

Table 19 Retail Sales of Menstrual Care by Category: Value 2018-2023
Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2018-2023
Table 21 NBO Company Shares of Retail Menstrual Care: % Value 2019-2023
Table 22 LBN Brand Shares of Retail Menstrual Care: % Value 2020-2023
Table 23 Forecast Retail Sales of Menstrual Care by Category: Value 2023-2028
Table 24 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2023-2028

NAPPIES/DIAPERS/PANTS IN ECUADORKEY DATA FINDINGS

2023 DEVELOPMENTS

Nappies/diaper/pants face ongoing challenges during 2023
Licensing and partnerships to increase the appeal of the product
Productos Familia Sancela discontinues the Pequeñín brand

PROSPECTS AND OPPORTUNITIES

Price and performance will play a pivotal role over the forecast period
A declining birth rate leads to pressure on the competitive landscape
The government initiative to reduce VAT payments is not set to have a distinct impact

CATEGORY DATA

Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2019-2023
Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2020-2023
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2023-2028
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2023-2028

RETAIL ADULT INCONTINENCE IN ECUADORKEY DATA FINDINGS

2023 DEVELOPMENTS

Sales rise as retail adult incontinence goods have a strong presence in care settings
Light incontinence goods increasingly appeal to customers with a more active life
The competitive landscape lacks dynamism, while the price-quality ratio remains key

PROSPECTS AND OPPORTUNITIES

Innovation focuses on products targeted at specific audiences
The ageing population in Ecuador creates ongoing growth potential
Public awareness and acceptance of products is a growth factor for the forecast period

CATEGORY DATA

Table 31 Sales of Retail Adult Incontinence by Category: Value 2018-2023
Table 32 Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
Table 33 NBO Company Shares of Retail Adult Incontinence: % Value 2019-2023
Table 34 LBN Brand Shares of Retail Adult Incontinence: % Value 2020-2023
Table 35 Forecast Sales of Retail Adult Incontinence by Category: Value 2023-2028
Table 36 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2023-2028

WIPES IN ECUADORKEY DATA FINDINGS

2023 DEVELOPMENTS

Thriving competitive landscape for wipes in Ecuador while private label gains ground
The market leader, Essity, bolsters growth for intimate wipes
Facial cleansing wipes recover following a decline during COVID-19

PROSPECTS AND OPPORTUNITIES

The decline in birth rates is a significant growth barrier for baby wipes
Aligning with skin care trend to offer added-value benefits
The quality-price ratio will remain key for consumers

CATEGORY DATA

Table 37 Retail Sales of Wipes by Category: Value 2018-2023
Table 38 Retail Sales of Wipes by Category: % Value Growth 2018-2023
Table 39 NBO Company Shares of Retail Wipes: % Value 2019-2023
Table 40 LBN Brand Shares of Retail Wipes: % Value 2020-2023
Table 41 Forecast Retail Sales of Wipes by Category: Value 2023-2028
Table 42 Forecast Retail Sales of Wipes by Category: % Value Growth 2023-2028

RETAIL TISSUE IN ECUADORKEY DATA FINDINGS

2023 DEVELOPMENTS

Logistics and price points stabilise, boosting retail value growth in 2023
Economy brands and private label options gain ground on the landscape
Facial tissue rebounds following the outbreak of COVID-19

PROSPECTS AND OPPORTUNITIES

Retail tissue is set to see moderate growth across the forecast period
Players focus on communicating value for money to remain competitive

CATEGORY DATA

Table 43 Retail Sales of Tissue by Category: Value 2018-2023
Table 44 Retail Sales of Tissue by Category: % Value Growth 2018-2023
Table 45 NBO Company Shares of Retail Tissue: % Value 2019-2023
Table 46 LBN Brand Shares of Retail Tissue: % Value 2020-2023
Table 47 Forecast Retail Sales of Tissue by Category: Value 2023-2028
Table 48 Forecast Retail Sales of Tissue by Category: % Value Growth 2023-2028

AWAY-FROM-HOME TISSUE AND HYGIENE IN ECUADORKEY DATA FINDINGS

2023 DEVELOPMENTS

Away-from-home tissue and hygiene recover to pre-COVID-19 levels
Economy retail brands and private label goods remain a challenge for institutional sales
Price rises lead companies to look for cost savings in 2023

PROSPECTS AND OPPORTUNITIES

Away-from-home adult incontinence goods has limited results
Simplifying logistics to gain a competitive edge on the away-from-home landscape
El Niño and economic adversity will negatively impact the away-from-home landscape

CATEGORY DATA

Table 49 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
Table 51 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2018-2023
Table 52 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2023
Table 53 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2023-2028
Table 54 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2023-2028

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