Manufacturers’ and consumers’ decisions are strongly influenced by the hyperinflationary environment developing in Venezuela during 2017. On the supply side, manufacturers cannot avoid transferring cost increases on to consumers, in particular due to the high price of packaging caused by shortages of inputs.
The Soft Drinks in Venezuela report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
The Soft Drinks in Venezuela report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Soft Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
SOFT DRINKS IN VENEZUELAList of Contents and Tables
- Executive Summary
- Hyperinflation Is Shaping Consumers' and Producers' Decisions
- High Cost of Imported Inputs and Packaging Shortages Limit Growth
- Empresas Polar Ca Remains the Largest Player in Soft Drinks
- Smaller Presentations and Local Flavours Dominate New Products
- Volume Sales Will Continue To Fall During the Forecast Period
- Market Data
- Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
- Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
- Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
- Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
- Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
- Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
- Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
- Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
- Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
- Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
- Table 11 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
- Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
- Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
- Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
- Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
- Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
- Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
- Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
- Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
- Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
- Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
- Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
- Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
- Table 24 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
- Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
- Table 26 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
- Table 27 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
- Table 28 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
- Table 29 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022
- Appendix
- Fountain Sales in Venezuela
- Sources
- Summary 1 Research Sources
- Headlines
- Prospects
- De Facto Price Deregulation Continues in 2017
- Lower Unit Prices Support Still Bottled Water Over Other Categories
- Inadequate Tap Water Supply Encourages Consumption of Bottled Water
- Competitive Landscape
- Pepsi-cola Venezuela Maintains Its Leadership in 2017
- Coca-Cola Femsa De Venezuela Leads Flavoured Water
- Local Players Focus on Still Bottled Water
- Category Data
- Table 30 Off-trade Sales of Bottled Water by Category: Volume 2012-2017
- Table 31 Off-trade Sales of Bottled Water by Category: Value 2012-2017
- Table 32 Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
- Table 33 Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
- Table 34 NBO Company Shares of Off-trade Bottled Water: % Volume 2013-2017
- Table 35 LBN Brand Shares of Off-trade Bottled Water: % Volume 2014-2017
- Table 36 NBO Company Shares of Off-trade Bottled Water: % Value 2013-2017
- Table 37 LBN Brand Shares of Off-trade Bottled Water: % Value 2014-2017
- Table 38 Forecast Off-trade Sales of Bottled Water by Category: Volume 2017-2022
- Table 39 Forecast Off-trade Sales of Bottled Water by Category: Value 2017-2022
- Table 40 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
- Table 41 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022
- Headlines
- Prospects
- Unreliable Supply of Inputs Continues To Hurt Sales
- Maturity Limits Expected Growth
- Venezuelans Continue To Choose Regular Colas Over Low Calorie Colas
- Competitive Landscape
- Coca-Cola Is the Single Most Important Brand in 2017
- Pepsi-cola Venezuela Leads Non-cola Carbonates
- Lack of New Products Characterises the Category in 2017
- Category Data
- Table 42 Off-trade vs On-trade Sales of Carbonates: Volume 2012-2017
- Table 43 Off-trade vs On-trade Sales of Carbonates: Value 2012-2017
- Table 44 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2012-2017
- Table 45 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2012-2017
- Table 46 Off-trade Sales of Carbonates by Category: Volume 2012-2017
- Table 47 Off-trade Sales of Carbonates by Category: Value 2012-2017
- Table 48 Off-trade Sales of Carbonates by Category: % Volume Growth 2012-2017
- Table 49 Off-trade Sales of Carbonates by Category: % Value Growth 2012-2017
- Table 50 Total Sales of Carbonates by Fountain On-trade: Volume 2012-2017
- Table 51 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2012-2017
- Table 52 NBO Company Shares of Off-trade Carbonates: % Volume 2013-2017
- Table 53 LBN Brand Shares of Off-trade Carbonates: % Volume 2014-2017
- Table 54 NBO Company Shares of Off-trade Carbonates: % Value 2013-2017
- Table 55 LBN Brand Shares of Off-trade Carbonates: % Value 2014-2017
- Table 56 Forecast Off-trade Sales of Carbonates by Category: Volume 2017-2022
- Table 57 Forecast Off-trade Sales of Carbonates by Category: Value 2017-2022
- Table 58 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
- Table 59 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
- Table 60 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
- Table 61 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022
- Headlines
- Prospects
- Continued Dominance of Powder Concentrates
- Powder Concentrates Are Inferior Goods To Venezuelans
- No Major Growth Opportunities for Concentrates
- Competitive Landscape
- Alimentos Kraft De Venezuela Ca Maintains Its Lead
- Alfonzo Rivas & Cía Ca Shows the Largest Share Increase in 2017
- Local Flavours To Lower Costs of Production
- Category Data
- Concentrates Conversions
- Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
- Table 62 Off-trade Sales of Concentrates (RTD) by Category: Volume 2012-2017
- Table 63 Off-trade Sales of Concentrates by Category: Value 2012-2017
- Table 64 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2012-2017
- Table 65 Off-trade Sales of Concentrates by Category: % Value Growth 2012-2017
- Table 66 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2013-2017
- Table 67 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2014-2017
- Table 68 NBO Company Shares of Off-trade Concentrates: % Value 2013-2017
- Table 69 LBN Brand Shares of Off-trade Concentrates: % Value 2014-2017
- Table 70 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2013-2017
- Table 71 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2017
- Table 72 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2013-2017
- Table 73 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2017
- Table 74 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
- Table 75 Forecast Off-trade Sales of Concentrates by Category: Value 2017-2022
- Table 76 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
- Table 77 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022
- Headlines
- Prospects
- Continued Lack of Critical Inputs Limits the Supply of Juice
- Companies Adjust Portfolios To Cope With Shortages
- Lower Unit Prices Favour Juice Drinks
- Competitive Landscape
- Government-owned Companies Maintain Their Lead
- Companies Favour Juice Drinks To Water Down Costs
- Players Strengthen Alliances in the Face of Shortages
- Category Data
- Table 78 Off-trade Sales of Juice by Category: Volume 2012-2017
- Table 79 Off-trade Sales of Juice by Category: Value 2012-2017
- Table 80 Off-trade Sales of Juice by Category: % Volume Growth 2012-2017
- Table 81 Off-trade Sales of Juice by Category: % Value Growth 2012-2017
- Table 82 NBO Company Shares of Off-trade Juice: % Volume 2013-2017
- Table 83 LBN Brand Shares of Off-trade Juice: % Volume 2014-2017
- Table 84 NBO Company Shares of Off-trade Juice: % Value 2013-2017
- Table 85 LBN Brand Shares of Off-trade Juice: % Value 2014-2017
- Table 86 Forecast Off-trade Sales of Juice by Category: Volume 2017-2022
- Table 87 Forecast Off-trade Sales of Juice by Category: Value 2017-2022
- Table 88 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
- Table 89 Forecast Off-trade Sales of Juice by Category: % Value Growth 2017-2022
- Prospects
- Headlines
- Prospects
- Continued Shortages of Packaging
- Concentrates Threaten Rtd Tea Growth
- Good Perception of Rtd Tea Among Consumers
- Competitive Landscape
- Category Rankings Are Unchanged in 2017
- Del Monte Andina Ca Outperforms the Category
- Nestea Presents the Smallest Bottle in Rtd Tea
- Category Data
- Table 90 Off-trade Sales of RTD Tea by Category: Volume 2012-2017
- Table 91 Off-trade Sales of RTD Tea by Category: Value 2012-2017
- Table 92 Off-trade Sales of RTD Tea by Category: % Volume Growth 2012-2017
- Table 93 Off-trade Sales of RTD Tea by Category: % Value Growth 2012-2017
- Table 94 NBO Company Shares of Off-trade RTD Tea: % Volume 2013-2017
- Table 95 LBN Brand Shares of Off-trade RTD Tea: % Volume 2014-2017
- Table 96 NBO Company Shares of Off-trade RTD Tea: % Value 2013-2017
- Table 97 LBN Brand Shares of Off-trade RTD Tea: % Value 2014-2017
- Table 98 Forecast Off-trade Sales of RTD Tea by Category: Volume 2017-2022
- Table 99 Forecast Off-trade Sales of RTD Tea by Category: Value 2017-2022
- Table 100 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
- Table 101 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
- Headlines
- Prospects
- Double-digit Fall of Volume Sales in 2017
- High Prices Deter Demand of Energy Drinks
- Barriers To Growth
- Competitive Landscape
- Increased Concentration in Energy Drinks
- Red Bull Maintains Its Leadership in 2017
- Short-lived Presence Is Expected To Continue
- Category Data
- Table 102 Off-trade Sales of Energy Drinks: Volume 2012-2017
- Table 103 Off-trade Sales of Energy Drinks: Value 2012-2017
- Table 104 Off-trade Sales of Energy Drinks: % Volume Growth 2012-2017
- Table 105 Off-trade Sales of Energy Drinks: % Value Growth 2012-2017
- Table 106 NBO Company Shares of Off-trade Energy Drinks: % Volume 2013-2017
- Table 107 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2014-2017
- Table 108 NBO Company Shares of Off-trade Energy Drinks: % Value 2013-2017
- Table 109 LBN Brand Shares of Off-trade Energy Drinks: % Value 2014-2017
- Table 110 Forecast Off-trade Sales of Energy Drinks: Volume 2017-2022
- Table 111 Forecast Off-trade Sales of Energy Drinks: Value 2017-2022
- Table 112 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
- Table 113 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
- Headlines
- Prospects
- Continued Volume Declines in 2017
- Sports Drinks' Average Unit Prices Remain Competitive
- Potential Barriers To Growth
- Competitive Landscape
- Pepsi-cola Venezuela Ca Maintains Its Strong Leadership in 2017
- Followers Cannot Replace Leader's Production Shortages
- Indulac Improves Its Presence in 2017
- Category Data
- Table 114 Off-trade Sales of Sports Drinks: Volume 2012-2017
- Table 115 Off-trade Sales of Sports Drinks: Value 2012-2017
- Table 116 Off-trade Sales of Sports Drinks: % Volume Growth 2012-2017
- Table 117 Off-trade Sales of Sports Drinks: % Value Growth 2012-2017
- Table 118 NBO Company Shares of Off-trade Sports Drinks: % Volume 2013-2017
- Table 119 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2014-2017
- Table 120 NBO Company Shares of Off-trade Sports Drinks: % Value 2013-2017
- Table 121 LBN Brand Shares of Off-trade Sports Drinks: % Value 2014-2017
- Table 122 Forecast Off-trade Sales of Sports Drinks: Volume 2017-2022
- Table 123 Forecast Off-trade Sales of Sports Drinks: Value 2017-2022
- Table 124 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
- Table 125 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2017-2022
