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Internet Users & E-commerce Demographics India 2014 Product Image

Internet Users & E-commerce Demographics India 2014

  • ID: 2520234
  • March 2013
  • Region: India
  • 50 Pages
  • eStats India

This report provides a quantitative coverage on Internet Users & E-commerce Demographics in India for the year end 2014.

The data tables are based on the latest data cuts from Census 2011 undertaken by Government of India. India has one of the lowest numbers of Households with Internet at around 3% of its population. Internet penetration in the country is quite low at around 9% of the entire population but this also indicates that there is a business case for further expansion of the market on a major scale.

Overall numbers will continue to swell despite all hurdles and infrastructure issues, yet to be resolved. Understanding these parameters impacting Internet and E-commerce users demographics in India is of paramount importance for all stakeholders. For future proliferation of Internet users in India, identifying and addressing these parameters gain utmost importance. Following parameters primarily impact the growth of Internet Users & E-commerce in India and all these parameters have been anaalyzed in this study to arrive at the final demographics on Internet Users & E-commerce Users in India:

- Age, Income, Education, Internet Access Technology READ MORE >

A. Internet Users Demographics India

B. Executive Summary

C. eStatsIndia.com View
Table 1: Coefficient of Variation across States in India for ICT Indicators 2009-2010

D. What are the challenges ahead?

E. Base Internet Demographics Scenario in India
Table 2: Population in India (In million), 2010-2012
Table 3: Internet Users and Penetration in India, 2010-2012
Table 4: Internet Users and Penetration in India, 2010-2012
Table 5: Broadband Households and Subscriptions in India, 2010-2012
Table 6: Total Number of Households (HHs) with Internet Pan India 2011
Table 7: Type of Mobile Phone Users in India (In millions), 2010-12
Table 8: Internet Buyers in India (In millions), 2008-2012
Table 9: Mobile Internet Buyers in India (In millions), 2010-2012

F. Internet Users Demographic Stats India State Wise 2014

1. Key Findings & Tables for Gujarat
Table 1: Internet Penetration Splits (In %); Households (HHs) and Mobile Segment 2014,
Gujarat-Districts
Table 2: Total Internet Users Households (HHs) and Business Segments 2014, Gujarat-Districts
Table 3: Internet Users HHs; Access Technology wise Splits 2014, Gujarat-Districts
2. Key Findings & Tables for Uttar Pradesh
Table 1: Internet Penetration Splits (In %); Households (HHs) and Mobile Segment 2014, Uttar Pradesh- Districts
Table 2: Total Internet Users Households (HHs) and Business Segments 2014, Uttar Pradesh- Districts
Table 3: Internet Users HHs; Access Technology wise Splits 2014, Uttar Pradesh- Districts
3. Key Findings & Tables for Madhya Pradesh
Table 1: Internet Penetration Splits (In %); Households (HHs) and Mobile Segment 2014, Districts Madhya Pradesh
Table 2: Total Internet Users Households (HHs) and Business Segments 2014, Districts- Madhya Pradesh
Table 3: Internet Users HHs; Access Technology wise Splits 2014, Districts- Madhya Pradesh
4. Key Findings & Tables for Punjab
Table 1: Internet Penetration Splits (In %); Households (HHs) and Mobile Segment 2014, Districts- Punjab
Table 2: Total Internet Users Households (HHs) and Business Segments 2014, Districts- Punjab
Table 3: Internet Users HHs; Access Technology wise Splits 2014, Districts- Punjab
5. Key Findings & Tables for Chandigarh
Table 1: Internet Penetration Splits (In %); Households (HHs) and Mobile Segment 2014,
Chandigarh
Table 2: Total Internet Users Households (HHs) and Business Segments 2014, Chandigarh
Table 3: Internet Users HHs; Access Technology wise Splits 2014, Chandigarh
6. Key Findings & Tables for Tamil Nadu
Table 1: Internet Penetration Splits (In %); Households (HHs) and Mobile Segment 2014, Districts Tamil Nadu
Table 2: Total Internet Users Households (HHs) and Business Segments 2014, Districts- Tamil Nadu
Table 3: Internet Users HHs; Access Technology wise Splits 2014, Districts- Tamil Nadu
7. Key Findings & Tables for Maharashtra
Table 1: Internet Penetration Splits (In %); Households (HHs) and Mobile Segment 2014, Districts- Maharashtra
Table 2: Total Internet Users Households (HHs) and Business Segments 2014, Districts- Maharashtra
Table 3: Internet Users HHs; Access Technology wise Splits 2014, Districts- Maharashtra
8. Key Findings & Tables for West Bengal
Table 1: Internet Penetration Splits (In %); Households (HHs) and Mobile Segment 2014, District- West Bengal
Table 2: Total Internet Users Households (HHs) and Business Segments 2014, District- West Bengal
Table 3: Internet Users HHs; Access Technology wise Splits 2014, District- West Bengal
9. Key Findings & Tables for NCT of Delhi
Table 1: Internet Penetration Splits (In %); Households (HHs) and Mobile Segment 2014, NCT of Delhi
Table 2: Total Internet Users Households (HHs) and Business Segments 2014, NCT of Delhi
Table 3: Internet Users HHs; Access Technology wise Splits 2014, NCT of Delhi
10. Key Findings & Tables for Karnataka
Table 1: Internet Penetration Splits (In %); Households (HHs) and Mobile Segment 2014, District-Karnataka
Table 2: Total Internet Users Households (HHs) and Business Segments 2014, District- Karnataka
Table 3: Internet Users HHs; Access Technology wise Splits 2014, District- Karnataka
11. Key Findings & Tables for Andhra Pradesh
Table 1: Internet Penetration Splits (In %); Households (HHs) and Mobile Segment 2014, District- Andhra Pradesh
Table 2: Total Internet Users Households (HHs) and Business Segments 2014, District- Andhra Pradesh
Table 3: Internet Users HHs; Access Technology wise Splits 2014, District- Andhra Pradesh
12. Key Findings & Tables for Kerala
Table 1: Internet Penetration Splits (In %); Households (HHs) and Mobile Segment 2014, District-Kerala
Table 2: Total Internet Users Households (HHs) and Business Segments 2014, District-Kerala
Table 3: Internet Users HHs; Access Technology wise Splits 2014, District-Kerala
13. Key Findings & Tables for Haryana-Faridabad
Table 1: Internet Penetration Splits (In %); Households (HHs) and Mobile Segment 2014, Districts-Haryana
Table 2: Total Internet Users Households (HHs) and Business Segments 2014, Districts-Haryana
Table 3: Internet Users HHs; Access Technology wise Splits 2014, Districts-Haryana
14. Key Findings & Tables for Rajasthan-Jaipur
Table 1: Internet Penetration Splits (In %); Households (HHs) and Mobile Segment 2014, District- Rajasthan
Table 2: Total Internet Users Households (HHs) and Business Segments 2014, District- Rajasthan
Table 3: Internet Users HHs; Access Technology wise Splits 2014, District- Rajasthan
15. Key Findings & Tables for Jharkhand
Table 1: Internet Penetration Splits (In %); Households (HHs) and Mobile Segment 2014, District- Jharkhand
Table 2: Total Internet Users Households (HHs) and Business Segments 2014, District- Jharkhand
Table 3: Internet Users HHs; Access Technology wise Splits 2014, District- Jharkhand
16. Key Findings & Tables for Goa
Table 1: Internet Penetration Splits (In %); Households (HHs) and Mobile Segment 2014, Goa
Table 2: Total Internet Users Households (HHs) and Business Segments 2014, Goa
Table 3: Internet Users HHs; Access Technology wise Splits 2014, Goa
17. Key Findings & Tables for Bihar-Patna
Table 1: Internet Penetration Splits (In %); Households (HHs) and Mobile Segment 2014, District- Bihar
Table 2: Total Internet Users Households (HHs) and Business Segments 2014, District- Bihar
Table 3: Internet Users HHs; Access Technology wise Splits 2014, District- Bihar

G. In Summary: Internet Users Demographics Stats 2014

H. E-Commerce Demographics Stats India State Wise 2014
1. Key Findings & Tables for Gujarat
Table 1: Total Internet Buyers 2014, Districts- Gujarat
2. Key Findings & Tables for Uttar Pradesh
Table 1: Total Internet Buyers 2014, Districts- Uttar Pradesh
3. Key Findings & Tables for Madhya Pradesh
Table 1: Total Internet Buyers 2014, Districts- Madhya Pradesh
4. Key Findings & Tables for Punjab
Table 1: Total Internet Buyers 2014, Districts- Punjab
5. Key Findings & Tables for Chandigarh
Table 1: Total Internet Buyers 2014, Chandigarh
6. Key Findings & Tables for Tamil Nadu
Table 1: Total Internet Buyers 2014, Districts- Tamil Nadu
7. Key Findings & Tables for Maharashtra
Table 1: Total Internet Buyers 2014, Districts- Maharashtra
8. Key Findings & Tables for West Bengal
Table 1: Total Internet Buyers 2014, District- West Bengal
9. Key Findings & Tables for NCT of Delhi
Table 1: Total Internet Buyers 2014, NCT of Delhi
10. Key Findings & Tables for Karnataka
Table 1: Total Internet Buyers 2014, District- Karnataka
11. Key Findings & Tables for Andhra Pradesh
Table 1: Total Internet Buyers 2014, District- Andhra Pradesh
12. Key Findings & Tables for Kerala
Table 2: Total Internet Buyers 2014, District- Kerala
13. Key Findings & Tables for Haryana
Table 1: Total Internet Buyers 2014, Districts- Haryana
14. Key Findings & Tables for Rajasthan
Table 1: Total Internet Buyers 2014, District- Rajasthan
15. Key Findings & Tables for Jharkhand
Table 1: Total Internet Buyers 2014, District- Jharkhand
16. Key Findings & Tables for Goa
Table 1: Total Internet Buyers 2014, Goa
17. Key Findings & Tables for Bihar
Table 1: Total Internet Buyers 2014, District- Bihar

I. Mobile Internet Buyers 2014
Table: 1. Pure Mobile Internet Buyers in Districts, 2014

J. Internet Buyers-product category-wise 2014
Table 1: Internet Buyers Product Category-wise 2014, in millions

K. In Summary: E-Commerce Buyers Demographics Stats 2014

L. Conclusion

Understanding the parameters that impacts Internet and E-commerce users demographics in India is of paramount importance. For future proliferation to occur identifying and addressing these parameters gain utmost importance. Macro-economic parameters like Income, Number of HHs with Internet, HHs and Business segment penetration, HHs propensity for communications spends, Internet users spends product category-wise and finally mobile commerce impacts the future growth.

Other key factors like spectrum allocation for 2G and 3G, technology issues like last mile and revenue and infrastructure sharing among stakeholders needs to addressed and resolved. Numbers already show a dismal picture in India with India way off from achieving its targets like for example its broadband targets. All Indian stakeholders including Government, Incumbents and private players must act for future growth to occur in India's digital industry.

Internet demographics in India are passing through a very interesting phase. On one hand lack of infrastructure and low penetration of Internet hampers the growth on the other hand mobile seems to completely by-pass the PC. More and more users are finding it very convenient to acquire Mobile for their voice calls but also for data usage.

Mobility is also aiding the non corporate users who in any case were not front runners or early adopters of PCs in India. These users make voice calls and are comfortable in using their mobile phones for sending SMS, making missed calls, listening to music and taking pictures in few cases. Most of the mobile usage in India is still driven by voice and it will be a while before data will take precedence. Usage of net through mobile is still quite dismal in India. High price points, lack of utility based applications and content and lack of making online payments mainly dampens the users enthusiasm.

So is it right to say that Mobile will be game changer for increasing Internet Usage in India? It is still premature to assume this. Internet demographics in India show very interesting trends. Research shows that proliferation of Internet in India depends upon macro economic factors like:

- Income levels
- Household Spends Pattern
- Age Brackets
- Gender

Other factors like Infrastructure Issues also affect Internet proliferation these are; Internet in India is still DSL centric. India needs to adopt other technologies like fibre to positively impact Internet proliferation.

Lack of proper last mile technology

Revenue Issues among stakeholders to be amicably resolved

2G and 3G spectrum allocation and sales to be regulated properly.

Along with the above factors the access price points per application needs to be reduced further to aid mass adoption. Vernacular content, user centric applications and utility services like bill payments, ticketing etc. also needs to be offered not just by private players but at the same time by Government of India.

The splits of narrowband vs. Broadband users' splits also show very interesting trends in India. Broadband as a whole has much higher users as compared to broadband in India. This trend is quite evident across India.

Internet Access in Businesses technology wise varies to great extent with bias towards dial up connections both in HHs as well business entities. Other Internet access technologies like; data card, ISDN and leased line follows dial up access only.

Various sources like Reserve Bank of India (RBI) and U.S. Census Bureau etc. have been referred for this study.

- Goldman Sachs Economic Research paper India Internet
- The National Sample Survey Organisation (NSSO) under the Ministry of Statistics of the Government of India

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