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Yoghurt and Sour Milk Products in the US

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    Report

  • 23 Pages
  • August 2023
  • Region: United States
  • Euromonitor International
  • ID: 2538054
In recent years, consumers have transitioned away from brand loyalty and fat avoidance and have developed a willingness to shop around for what meets their needs from a nutritional, functional, and taste perspective - no matter the brand.

The analyst's Yoghurt and Sour Milk Products in USA report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in 2023 directly informs our forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage:
Sour Milk Products, Yoghurt.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Yoghurt and Sour Milk Products market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

YOGHURT AND SOUR MILK PRODUCTS IN THE USKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Flavour is a driver in the success of yoghurt, overriding brand loyalty
  • Sports nutrition creates a new focus for some brands
  • Sour milk products sees healthy value and volume growth thanks to its immunity-boosting claims
PROSPECTS AND OPPORTUNITIES
  • Consumers favour convenience and value in retail channels
  • Flavour, texture, and product innovation will continue to play key roles in ongoing trends and developments
  • No major changes in consumer preferences in yoghurt are expected, with flavour remaining key
CATEGORY DATA
  • Table 1 Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
  • Table 2 Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
  • Table 3 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023
  • Table 5 Sales of Flavoured Yoghurt by Flavour: Rankings 2018-2023
  • Table 6 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2019-2023
  • Table 7 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2020-2023
  • Table 8 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2018-2023
  • Table 9 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2023-2028
  • Table 10 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2023-2028
  • Table 11 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2023-2028
  • Table 12 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2023-2028
DAIRY PRODUCTS AND ALTERNATIVES IN THE US
EXECUTIVE SUMMARY
  • Dairy products and alternatives in 2023: The big picture
  • Key trends in 2023
  • Competitive landscape
  • Channel developments
  • What next for dairy products and alternatives?
MARKET DATA
  • Table 13 Sales of Dairy Products and Alternatives by Category: Value 2018-2023
  • Table 14 Sales of Dairy Products and Alternatives by Category: % Value Growth 2018-2023
  • Table 15 NBO Company Shares of Dairy Products and Alternatives: % Value 2019-2023
  • Table 16 LBN Brand Shares of Dairy Products and Alternatives: % Value 2020-2023
  • Table 17 Penetration of Private Label by Category: % Value 2018-2023
  • Table 18 Distribution of Dairy Products and Alternatives by Format: % Value 2018-2023
  • Table 19 Forecast Sales of Dairy Products and Alternatives by Category: Value 2023-2028
  • Table 20 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources