Consumer Health in Latvia

Report
80 Pages
October 2023
Region: Latvia
Euromonitor International
ID: 2544926

Consumer health in Latvia continues to recover from the pandemic in 2023, with major categories seeing demand patterns rebalance as lifestyles shift back normality. Economic uncertainty is prevailing with inflation remaining high in 2023, a trend that has evolved since the global energy crisis and war in Ukraine unfolded in 2022. Inflation remains high and this is contributing to strong current value growth in 2023.

The Consumer Health in Latvia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Consumer Health market
Pinpoint growth sectors and identify factors driving change
Understand the competitive environment, the market’s major players and leading brands
Use five-year forecasts to assess how the market is predicted to develop.

CONSUMER HEALTH IN LATVIA

EXECUTIVE SUMMARY

Consumer health in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer health?

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
Table 2 Life Expectancy at Birth 2018-2023

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2018-2023
Table 4 Sales of Consumer Health by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Consumer Health: % Value 2019-2023
Table 6 LBN Brand Shares of Consumer Health: % Value 2020-2023
Table 7 Penetration of Private Label by Category: % Value 2018-2023
Table 8 Distribution of Consumer Health by Format: % Value 2018-2023
Table 9 Distribution of Consumer Health by Format and Category: % Value 2023
Table 10 Forecast Sales of Consumer Health by Category: Value 2023-2028
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DISCLAIMERDEFINITIONS

SOURCES

Summary 1 Research Sources

ANALGESICS IN LATVIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Retail volume sales decline as demand patterns normalise
Ibuprofen is gaining popularity over acetaminophen
Nycomed Latvia holds lead in analgesics but is under pressure from cheaper brands

PROSPECTS AND OPPORTUNITIES

Analgesics faces decline in the forthcoming years
Diclofenac is popular ingredient in topical analgesics
Convenient and effective formulas important for children

CATEGORY DATA

Table 12 Sales of Analgesics by Category: Value 2018-2023
Table 13 Sales of Analgesics by Category: % Value Growth 2018-2023
Table 14 NBO Company Shares of Analgesics: % Value 2019-2023
Table 15 LBN Brand Shares of Analgesics: % Value 2020-2023
Table 16 Forecast Sales of Analgesics by Category: Value 2023-2028
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2023-2028

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN LATVIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Cough, cold and allergy (hay fever) remedies sales begin to normalise post-pandemic
Players depend on promotions in mature and fragmented competitive landscape
Latvians have a strong preference for natural remedies

PROSPECTS AND OPPORTUNITIES

Slowdown ahead as category faces maturity
Local brands with natural properties to make inroads
OTC combination products will remain popular

CATEGORY DATA

Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2023
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2023
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2023-2028
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2023-2028

DIGESTIVE REMEDIES IN LATVIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Demand patterns begin to normalise in digestive remedies
Digestive enzyme sales fluctuate following the pandemic
Proton pump inhibitors witness triple-digit growth

PROSPECTS AND OPPORTUNITIES

Muted growth ahead for digestive remedies
Ageing population to support laxatives category
Proton pump inhibitors face slower growth period

CATEGORY DATA

Table 24 Sales of Digestive Remedies by Category: Value 2018-2023
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2018-2023
Table 26 NBO Company Shares of Digestive Remedies: % Value 2019-2023
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2020-2023
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2023-2028
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2023-2028

DERMATOLOGICALS IN LATVIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Growth rates normalise in post-pandemic era
Buoyant demand for OTC vaginal antifungals
Shift back to normal consumer lifestyles stimulates sales of dermatologicals

PROSPECTS AND OPPORTUNITIES

Growth to slow markedly as consumers lifestyle normalise
Falling demand for topical germicidals/antiseptics
Hair loss concerns to fuel sales of hair loss treatments

CATEGORY DATA

Table 30 Sales of Dermatologicals by Category: Value 2018-2023
Table 31 Sales of Dermatologicals by Category: % Value Growth 2018-2023
Table 32 NBO Company Shares of Dermatologicals: % Value 2019-2023
Table 33 LBN Brand Shares of Dermatologicals: % Value 2020-2023
Table 34 Forecast Sales of Dermatologicals by Category: Value 2023-2028
Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2023-2028

WOUND CARE IN LATVIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Normal lifestyles elevate exposure to minor injuries
Growing demand for affordable basic products
Compeed leads in functional plasters

PROSPECTS AND OPPORTUNITIES

Wound care to benefit from the premiumisation trend
Strong preference for basic wound care products
First aid kits may be boosted by change in legislation

CATEGORY DATA

Table 36 Sales of Wound Care by Category: Value 2018-2023
Table 37 Sales of Wound Care by Category: % Value Growth 2018-2023
Table 38 NBO Company Shares of Wound Care: % Value 2019-2023
Table 39 LBN Brand Shares of Wound Care: % Value 2020-2023
Table 40 Forecast Sales of Wound Care by Category: Value 2023-2028
Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2023-2028

VITAMINS IN LATVIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Vitamin sales subside after dynamic growth period
Consumers switch back to multivitamins
Vitamin C loses steam post-pandemic

PROSPECTS AND OPPORTUNITIES

Stronger supplementation habits will underpin category growth
Single vitamins face buoyant growth
Private label to make further progress

CATEGORY DATA

Table 42 Sales of Vitamins by Category: Value 2018-2023
Table 43 Sales of Vitamins by Category: % Value Growth 2018-2023
Table 44 Sales of Multivitamins by Positioning: % Value 2018-2023
Table 45 NBO Company Shares of Vitamins: % Value 2019-2023
Table 46 LBN Brand Shares of Vitamins: % Value 2020-2023
Table 47 Forecast Sales of Vitamins by Category: Value 2023-2028
Table 48 Forecast Sales of Vitamins by Category: % Value Growth 2023-2028

DIETARY SUPPLEMENTS IN LATVIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Healthier habits drive strong growth momentum
Seasonal exposure to colds and flus drives demand
Magnesium to support busy lifestyles

PROSPECTS AND OPPORTUNITIES

Slowdown in dietary supplements ahead
Consumers will switch to cheaper products
Glucosamine faces a rosy outlook

CATEGORY DATA

Table 49 Sales of Dietary Supplements by Category: Value 2018-2023
Table 50 Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Table 51 Sales of Dietary Supplements by Positioning: % Value 2018-2023
Table 52 NBO Company Shares of Dietary Supplements: % Value 2019-2023
Table 53 LBN Brand Shares of Dietary Supplements: % Value 2020-2023
Table 54 Forecast Sales of Dietary Supplements by Category: Value 2023-2028
Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2023-2028

WEIGHT MANAGEMENT AND WELLBEING IN LATVIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Weight management and wellbeing sees improved performance
Strong competition from sports nutrition
Slimming teas remain a popular option

PROSPECTS AND OPPORTUNITIES

Limited growth prospects amid tough competition from sports nutrition
Direct sellers will focus on sports nutrition ranges
Distribution problems are a limitation to category growth

CATEGORY DATA

Table 56 Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 57 Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
Table 58 NBO Company Shares of Weight Management and Wellbeing: % Value 2019-2023
Table 59 LBN Brand Shares of Weight Management and Wellbeing: % Value 2020-2023
Table 60 Forecast Sales of Weight Management and Wellbeing by Category: Value 2023-2028
Table 61 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2023-2028

SPORTS NUTRITION IN LATVIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Wider consumer base and usage occasions fuels dynamic growth
Sports non-protein products gains prominence
Sports protein bars offer substitute to confectionery

PROSPECTS AND OPPORTUNITIES

Robust performance lies ahead for sports nutrition
Protein bars to expand in convenience stores
Online channel to support growth of sports nutrition

CATEGORY DATA

Table 62 Sales of Sports Nutrition by Category: Value 2018-2023
Table 63 Sales of Sports Nutrition by Category: % Value Growth 2018-2023
Table 64 NBO Company Shares of Sports Nutrition: % Value 2019-2023
Table 65 LBN Brand Shares of Sports Nutrition: % Value 2020-2023
Table 66 Forecast Sales of Sports Nutrition by Category: Value 2023-2028
Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2023-2028

HERBAL/TRADITIONAL PRODUCTS IN LATVIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Natural remedies remain very popular in Latvia
Cough and cold remedies are a prevalent choice
Natural products preferred by parents for children

PROSPECTS AND OPPORTUNITIES

Stagnant growth is expected in herbal/traditional products
Herbal/Traditional sleep aids to perform above average
Cough and cold herbal/traditional products will continue to dominate

CATEGORY DATA

Table 68 Sales of Herbal/Traditional Products: Value 2018-2023
Table 69 Sales of Herbal/Traditional Products: % Value Growth 2018-2023
Table 70 NBO Company Shares of Herbal/Traditional Products: % Value 2019-2023
Table 71 LBN Brand Shares of Herbal/Traditional Products: % Value 2020-2023
Table 72 Forecast Sales of Herbal/Traditional Products: Value 2023-2028
Table 73 Forecast Sales of Herbal/Traditional Products: % Value Growth 2023-2028

PAEDIATRIC CONSUMER HEALTH IN LATVIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Seasonal cold and flu patterns boost category growth
Paediatric cough, cold and allergy remedies is the stand-out category
Vitamins and dietary supplements enjoy strong growth

PROSPECTS AND OPPORTUNITIES

Slowdown in paediatric consumer health post-pandemic
Vitamin and dietary supplements have further room for growth
Nurofen and Ibustar will benefit from strong brand loyalty

CATEGORY DATA

Table 74 Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 75 Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
Table 76 Forecast Sales of Paediatric Consumer Health by Category: Value 2023-2028
Table 77 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2023-2028

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