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Sportswear in Argentina

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    Report

  • 24 Pages
  • February 2026
  • Region: Argentina
  • Euromonitor International
  • ID: 2557380
In 2025, sportswear in Argentina demonstrated relative resilience compared to other apparel categories, despite the country facing a recession, with sports apparel significantly outperforming non-sports apparel. Major brands like adidas, Puma or Nike are expanding their product portfolios and using celebrity endorsements to attract younger consumers.

This Sportswear in Argentina report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Sports Apparel, Sports Footwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sportswear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • International brands and increasing health consciousness boosting sportswear sales
  • CHART 1 Key Trends 2025
  • CHART 2 Analyst Insight
INDUSTRY PERFORMANCE
  • Celebrities boost sportswear sales with fashion appeal
  • Sports and non-sports footwear drives sportswear sales
  • Market polarisation affects value sales growth
  • More informal dressing habits boost sportswear products
  • CHART 3 Sportswear Benefiting from Greater Use of More Informal Clothes
  • Loosening of import restrictions driving the current development of the domestic sportswear market
  • CHART 4 Products Available in Other Countries Increasingly Entering the Argentinian Market
WHAT’S NEXT?
  • New international brands and rising health consciousness to drive growth
  • Sports and non-sports footwear remains dominant, driven by fashion appeal
  • Market polarisation and e-commerce growth shaping the industry’s future
COMPETITIVE LANDSCAPE
  • adidas and Puma strengthen their positions through marketing and diversification
  • New entrants and product launches to shape future competitive dynamics
  • Well-known singers used to market sportswear brands
  • CHART 5 Well-Known Argentinian Singers Linked to Sportswear Brands
CHANNELS
  • Dabra Group and its brands drive sales through apparel and footwear specialists
  • E-commerce the fastest-growing distribution channel
  • Market polarisation and e-commerce growth shaping the industry future
PRODUCTS
  • Major brands drive innovation with imported products
  • Online channel an increasingly important distribution platform
COUNTRY REPORTS
  • CHART 6 Key Trends 2025
  • CHART 7 Analyst Insight
  • CHART 8 The Economic Situation Negatively Affects All Apparel and Footwear Categories
  • CHART 9 Imported Products Dominate the Apparel and Footwear Categories
  • CHART 10 More Casual Apparel and Footwear Being Seen Across All the Categories
  • CHART 11 Real GDP Growth and Inflation 2020-2030
  • CHART 12 PEST Analysis in Argentina 2025
  • CHART 13 Key Insights on Consumers in Argentina 2025
  • CHART 14 Consumer Landscape in Argentina 2025
APPAREL AND FOOTWEAR IN ARGENTINAEXECUTIVE SUMMARYKEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Economic downturn impacts sales of non-essential fashion items
  • Apparel dominates volume sales, but footwear leads in value terms
  • Discount campaigns drive sales amid market polarisation
  • All categories hit by the difficult economic backdrop
  • Reduced import tariffs help open up the market to more international brands and products
  • Trend towards more casual clothing continues to be seen post-pandemic
WHAT’S NEXT?
  • New international brands enter local market
  • Apparel remains the largest category in volume terms
  • Promotions and digital marketing drive future growth
COMPETITIVE LANDSCAPE
  • adidas Argentina SA maintains its lead amid economic challenges
  • No significant mergers, acquisitions or new launches
  • Limited presence of luxury brands
CHANNELS
  • Apparel and footwear specialists drive sales through omnichannel retailing
  • E-commerce continues emerging as a key channel with discounts and promotions
  • Trends shaping the retail environment through promotions and digital marketing
PRODUCTS
  • Tariffs drive innovation in product design and functionality
  • Casual wear dominates apparel and footwear collections
  • Increased competition driving growth and innovation
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources