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Global Advertising Industry 2012-2017: Trends, Profits and Forecast Analysis

  • ID: 2558450
  • Report
  • September 2012
  • Region: Global
  • Lucintel
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The global advertising industry experienced slow growth over the last five years and is expected to grow moderately with a CAGR of 3.5% over the next five years (2012-2017) and reach approximately US $563 billion in 2017.

The advertising industry is expected to witness growth over the next five years due to improved economic conditions. Newspaper and magazine advertising segments are expected to benefit from double-digit annual growth in digital advertising and a developing digital circulation spending market. The regulatory drive on digitization with increasing mobile and broadband penetration is likely to lead to advertising market growth. The future of the industry is characterized by digital advertising, with the advent of smartphones, cheaper wireless devices, and the growth local advertising from different media. Governments of developing nations are anticipated to support this growth.

As per the study, economic development, emerging media environment, government regulation, ongoing technological advances, and changing distribution platforms are the major drivers. The advertising industry is expected to face certain challenges such as monetizing growing demand for digital content, consumer control over content, need to enhance the creative level, and structural shift as consumers move to the Internet from traditional media.

This research report provides an overview of the global advertising industry. The report tracks seven segments for four geographic regions of this market sector, thus it covers 28 segments. The scope of this study includes annual trends for past five years and forecasts for next five years in the advertising industry.

This comprehensive guide provides readers with valuable information and the tools needed to successfully drive critical business decisions with a thorough understanding of the market's potential. This report will save clients hundreds of hours in personal research time on a global market and it offers significant benefits in expanding business opportunities throughout the global advertising industry analysis. In a fast-paced ever-changing world, business leaders need every advantage available to them in a timely manner to drive change in the market and to stay ahead of their competition. This report provides business leaders with a keen advantage in this regard by making them aware of emerging trends and demand requirements on an annual basis.

Features and Scope of this Report:

To make any investment or strategic decision, you need adequate and timely information. This market report fulfills this core need. Some of the features of this market report are:

- Industry size estimates in terms of (US $) value by regions and by segment
- Global advertising industry analysis annual trend (2006-2011) and forecast (2012-2017)
- Porter's Five Force analysis
- New product launch and merger and acquisition activity in global advertising industry analysis
- Quarterly demand trend (Q1 2010-Q4 2011) and forecast analysis (Q1 2012-Q4 2013) for global advertising industry analysis
- Gross and net profit trends in the global advertising industry analysis
- Cost structure trend in the global as well as regional advertising industry analysis

The report is in PowerPoint format and has hundreds of critical data and market insights that will help in effective decision-making.

Who Can Benefit From This Report?

This study is intended for senior level executives, sales, marketing and business development professionals at various nodes of value chain of this market. This multi-client market study is used by small to multi-national Fortune 500 companies and utilized for a variety of reasons as follows.

- Business development
- Strategic planning
- Business presentation
- Determination of market size and trend
- Competitive analysis
- Resource and Inventory Management
- Budgeting
- Investment Decision
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1. Executive Summary
2. Industry Definition and Scope
3. Industry Overview
4. Global Macroeconomic Overview
5. Industry Trends
6. Industry Forecasts
7. Emerging Trends
8. Conclusions

List of Figures

Chapter 3. Industry Overview
Figure 3.1: External forces shaping global advertising industry

Chapter 4. Global Macroeconomic Overview
Figure 4.1: Global GDP growth rate trend
Figure 4.2: Global inflation rate trend
Figure 4.3: Global population growth rate trend
Figure 4.4: Global unemployment rate trend
Figure 4.5: Regional GDP growth rate trend
Figure 4.6: Regional inflation rate trend
Figure 4.7: Regional population growth rate trend
Figure 4.8: Regional unemployment rate trend

Chapter 5. Industry Trends
Figure 5.1: Global advertising industry annual trend 2006-11 (US $B)
Figure 5.2: Global advertising industry regional trend: 2006-11 (US $B)
Figure 5.3: Global advertising industry regional trend: 2006-11 (%)
Figure 5.3: Global advertising industry segment trend: 2006-11 (US $B)
Figure 5.4: Global advertising industry segment trend: 2006-11 (%)
Figure 5.5: Global advertising industry quarterly trend 2010-11 (US $B)
Figure 5.6: Global advertising industry profitability trend 2006-11
Figure 5.7: Global advertising industry revenue per employee Trend 2006-11
Figure 5.8: Cost structure of global advertising industry 2006-11
Figure 5.9: Cost structure in North American advertising industry: 2006-11
Figure 5.10: Cost structure in European advertising industry: 2006-11
Figure 5.11: Cost structure in Asia Pacific advertising industry: 2006-11
Figure 5.12: Top 5 companies vs. advertising gross profit & net profit analysis: 2011
Figure 5.13: Cash on hand for global advertising industry 2006-11 (US $B)
Figure 5.14: Cash on hand for global advertising industry 2006-11 (%)
Figure 5.15: Asset for global advertising industry 2006-11 (US $B)
Figure 5.16: Assets for global advertising industry 2006-11 (%)
Figure 5.17: Debt for global advertising industry 2006-11 (US $B)
Figure 5.18: Debt for global advertising industry 2006-11 (%)
Figure 5.19: Industry shares of top players in global advertising industry in 2006
Figure 5.20: Industry shares of top players in global advertising industry in 2011
Figure 5.21: Global advertising industry 2006 market share analysis
Figure 5.22: Global advertising industry 2011 market share analysis

Chapter 6. Industry Forecasts
Figure 6.1: Global advertising industry annual forecast 2012-17 (US $B)
Figure 6.2: Global advertising industry quarterly forecast 2011-12 (US $B)
Figure 6.3: Global GDP growth rate forecast
Figure 6.4: Global inflation rate forecast
Figure 6.5: Global population growth rate forecast
Figure 6.6: Global unemployment rate forecast
Figure 6.7: Regional GDP growth rate forecast
Figure 6.8: Regional inflation rate forecast
Figure 6.9: Regional population growth rate forecast
Figure 6.10: Regional unemployment rate forecast
Figure 6.11: Global advertising industry regional forecast 2012-17 (US $B)
Figure 6.12: Global advertising industry regional forecast 2012-17 (%)
Figure 6.11: Global advertising industry segment forecast 2012-17 (US $B)
Figure 6.12: Global advertising industry segment forecast 2012-17 (%)

Chapter 7. Emerging Trends
Figure 7.1: Emerging trends in global generic drugs industry
Figure 7.2: Global advertising industry opportunity by region
Figure 7.3: Global advertising industry opportunity by segment

List of Tables

Chapter 3. Industry Overview
Table 3.1: Industry parameters of global advertising industry
Table 3.2: Relative industry attractiveness by region

Chapter 5. Industry Trends
Table 5.1: Regional revenue growth rate
Table 5.2: Segment revenue growth rate
Table 5.3: Percentage change in cost structure
Table 5.4: Percentage change in cash on hand
Table 5.5: Percentage change in total asset
Table 5.6: Percentage change in total debt
Table 5.7: Key companies by revenue growth
Table 5.8: Key companies by revenue decline

Chapter 6. Industry Forecasts
Table 6.1: Global advertising regional forecast growth rate
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The author has closely tracked and conducted research on hundreds of markets since 1998. This study is a result of years of ongoing research and continuous monitoring of industry dynamics and trends at various nodes of the value chain from both the supply side and the demand side. The author compiles vast amounts of data from numerous sources, validates the integrity of that data, and performs a comprehensive analysis on it. The author then organizes the data, its findings, and insights into a concise report designed to support the strategic decision-making process.
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