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Consumer Health in Guatemala

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    Report

  • 82 Pages
  • September 2023
  • Region: Guatemala
  • Euromonitor International
  • ID: 2564427
Consumer health has seen demand dampened by consumers being confronted with very high inflation. The rate of 9.2% in 2022 was the highest experienced in decades. As a result, more consumers have been forced to prioritise household spending on essentials. This has adversely affected consumer spending across several consumer health categories, including analgesics, vitamins, and others.

The Consumer Health in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop
The analyst has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, The analyst has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

EXECUTIVE SUMMARY
  • Consumer health in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
  • Table 2 Life Expectancy at Birth 2018-2023
MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2018-2023
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Consumer Health: % Value 2019-2023
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2020-2023
  • Table 7 Penetration of Private Label by Category: % Value 2018-2023
  • Table 8 Distribution of Consumer Health by Format: % Value 2018-2023
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2023
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2023-2028
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources
ANALGESICS IN GUATEMALAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Negative performance for systemic analgesics
  • New Fisiocrem product by Mefasa
  • Bayer introduces Bayer Acetaminophen
PROSPECTS AND OPPORTUNITIES
  • Greater participation from local players expected over forecast period
  • Aspirin expected to see further declines over forecast period
  • Direct seller, Scentia Perfumeria SA making inroads in topical analgesics
CATEGORY DATA
  • Table 12 Sales of Analgesics by Category: Value 2018-2023
  • Table 13 Sales of Analgesics by Category: % Value Growth 2018-2023
  • Table 14 NBO Company Shares of Analgesics: % Value 2019-2023
  • Table 15 LBN Brand Shares of Analgesics: % Value 2020-2023
  • Table 16 Forecast Sales of Analgesics by Category: Value 2023-2028
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2023-2028
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN GUATEMALAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Cough, cold and allergy (hay fever) remedies sees growth
  • Halls retains its lead
  • Combination/multi-symptom products are valued by consumers
PROSPECTS AND OPPORTUNITIES
  • Generics projected to remain strong in the category
  • Remedies to combat allergies (hay fever) could see a boost in consumer demand
  • More cough, cold and allergy (hay fever) remedies appearing in supermarkets and other modern retailers
CATEGORY DATA
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2023
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2023
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2023-2028
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2023-2028
DIGESTIVE REMEDIES IN GUATEMALAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Digestive remedies sees positive performance
  • Bayer AG continues to lead category
  • Megalabs sees market share increasing in digestive remedies
PROSPECTS AND OPPORTUNITIES
  • Participation from direct sellers could increase
  • Movement towards self-medication appears to be growing
  • Generics could expand over forecast period
CATEGORY DATA
  • Table 24 Sales of Digestive Remedies by Category: Value 2018-2023
  • Table 25 Sales of Digestive Remedies by Category: % Value Growth 2018-2023
  • Table 26 NBO Company Shares of Digestive Remedies: % Value 2019-2023
  • Table 27 LBN Brand Shares of Digestive Remedies: % Value 2020-2023
  • Table 28 Forecast Sales of Digestive Remedies by Category: Value 2023-2028
  • Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2023-2028
DERMATOLOGICALS IN GUATEMALAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Topical antifungals remains competitive
  • Medicasp leads medicated shampoos segment
  • Haemorrhoid treatments experiencing strong growth in other dermatologicals
PROSPECTS AND OPPORTUNITIES
  • Principal distribution channel for dermatologicals category to remain pharmacies
  • International brands to continue dominating dermatologicals
  • Further expansion anticipated in hair loss treatments
CATEGORY DATA
  • Table 30 Sales of Dermatologicals by Category: Value 2018-2023
  • Table 31 Sales of Dermatologicals by Category: % Value Growth 2018-2023
  • Table 32 NBO Company Shares of Dermatologicals: % Value 2019-2023
  • Table 33 LBN Brand Shares of Dermatologicals: % Value 2020-2023
  • Table 34 Forecast Sales of Dermatologicals by Category: Value 2023-2028
  • Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2023-2028
WOUND CARE IN GUATEMALAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Retail value sales in wound care remain low
  • Wound care remains a mature category
  • BDF Centroamerica SA leads wound care
PROSPECTS AND OPPORTUNITIES
  • Private label and generics not expected to grow strongly in wound care
  • Consumer interest emerging in first aid kits
  • Innovation could aid in stimulating wound care sales
CATEGORY DATA
  • Table 36 Sales of Wound Care by Category: Value 2018-2023
  • Table 37 Sales of Wound Care by Category: % Value Growth 2018-2023
  • Table 38 NBO Company Shares of Wound Care: % Value 2019-2023
  • Table 39 LBN Brand Shares of Wound Care: % Value 2020-2023
  • Table 40 Forecast Sales of Wound Care by Category: Value 2023-2028
  • Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2023-2028
VITAMINS IN GUATEMALAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Sales of vitamins continue to fall as fears about COVID-19 subside and consumers largely abandon preventive care mode
  • Vitamin D sees demand stabilise, while vitamin C sales fall as consumers turn to other sources
  • Local players increase competition in the category
PROSPECTS AND OPPORTUNITIES
  • Direct sellers to remain strong in vitamins
  • Multivitamins expected to rebound over forecast period
  • Vitamin B remains resilient thanks to its multi-purpose character and capacity to treat different symptoms and conditions
CATEGORY DATA
  • Table 42 Sales of Vitamins by Category: Value 2018-2023
  • Table 43 Sales of Vitamins by Category: % Value Growth 2018-2023
  • Table 44 Sales of Multivitamins by Positioning: % Value 2018-2023
  • Table 45 NBO Company Shares of Vitamins: % Value 2019-2023
  • Table 46 LBN Brand Shares of Vitamins: % Value 2020-2023
  • Table 47 Forecast Sales of Vitamins by Category: Value 2023-2028
  • Table 48 Forecast Sales of Vitamins by Category: % Value Growth 2023-2028
DIETARY SUPPLEMENTS IN GUATEMALAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Direct seller, Herbalife, launches new product
  • Paediatric dietary supplements segment sees strong growth
  • Consumers seeking supplements to address specific issues
PROSPECTS AND OPPORTUNITIES
  • Dietary supplements expected to rebound
  • Local players gaining momentum in this space
  • Direct sellers set to expand over forecast period
CATEGORY DATA
  • Table 49 Sales of Dietary Supplements by Category: Value 2018-2023
  • Table 50 Sales of Dietary Supplements by Category: % Value Growth 2018-2023
  • Table 51 Sales of Dietary Supplements by Positioning: % Value 2018-2023
  • Table 52 NBO Company Shares of Dietary Supplements: % Value 2019-2023
  • Table 53 LBN Brand Shares of Dietary Supplements: % Value 2020-2023
  • Table 54 Forecast Sales of Dietary Supplements by Category: Value 2023-2028
  • Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2023-2028
WEIGHT MANAGEMENT AND WELLBEING IN GUATEMALAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Weight management and wellbeing growth bolstered by stronger retail sales
  • Amway launches Bodykey Herbal Mix
  • Herbalife presents a novel Formula 1 Nutri Soup product
PROSPECTS AND OPPORTUNITIES
  • Positive prospects for slimming teas
  • Meal replacement expected to perform well over forecast period
  • Direct sellers to retain lead in weight loss supplements
CATEGORY DATA
  • Table 56 Sales of Weight Management and Wellbeing by Category: Value 2018-2023
  • Table 57 Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
  • Table 58 NBO Company Shares of Weight Management and Wellbeing: % Value 2019-2023
  • Table 59 LBN Brand Shares of Weight Management and Wellbeing: % Value 2020-2023
  • Table 60 Forecast Sales of Weight Management and Wellbeing by Category: Value 2023-2028
  • Table 61 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2023-2028
SPORTS NUTRITION IN GUATEMALAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Higher prices adversely affect performance of sports nutrition
  • GNC maintains a strong presence in sports nutrition
  • Direct sellers continue to expand sports nutrition offerings in response to growing consumer-driven demand and interest in new products
PROSPECTS AND OPPORTUNITIES
  • Consumer interest in protein bars and other presentations growing
  • New brands expected to emerge, while Amway could push further into sports nutrition arena
  • Opportunities to develop sales among female consumers
CATEGORY DATA
  • Table 62 Sales of Sports Nutrition by Category: Value 2018-2023
  • Table 63 Sales of Sports Nutrition by Category: % Value Growth 2018-2023
  • Table 64 NBO Company Shares of Sports Nutrition: % Value 2019-2023
  • Table 65 LBN Brand Shares of Sports Nutrition: % Value 2020-2023
  • Table 66 Forecast Sales of Sports Nutrition by Category: Value 2023-2028
  • Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2023-2028
HERBAL/TRADITIONAL PRODUCTS IN GUATEMALAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Long history of herbal/traditional products and practices in the country
  • New Laxa Sen introduced in herbal/traditional digestive remedies
  • Global OTC players taking interest in herbal/traditional products
PROSPECTS AND OPPORTUNITIES
  • New product development expected in forecast period
  • Direct sellers benefit from positioning in this space
  • Locally manufactured products have advantages when targeting local consumers
CATEGORY DATA
  • Table 68 Sales of Herbal/Traditional Products: Value 2018-2023
  • Table 69 Sales of Herbal/Traditional Products: % Value Growth 2018-2023
  • Table 70 NBO Company Shares of Herbal/Traditional Products: % Value 2019-2023
  • Table 71 LBN Brand Shares of Herbal/Traditional Products: % Value 2020-2023
  • Table 72 Forecast Sales of Herbal/Traditional Products: Value 2023-2028
  • Table 73 Forecast Sales of Herbal/Traditional Products: % Value Growth 2023-2028
PAEDIATRIC CONSUMER HEALTH IN GUATEMALAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Positive performance all round for paediatric consumer health products
  • New Bio-zink topical presented for regenerating children’s sensitive skin
  • Interest growing in paediatric vitamins and dietary supplements
PROSPECTS AND OPPORTUNITIES
  • Healthy growth ahead for paediatric consumer health products
  • Families migrating to more natural products
  • Paediatric products to treat allergies set to grow
CATEGORY DATA
  • Table 74 Sales of Paediatric Consumer Health by Category: Value 2018-2023
  • Table 75 Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
  • Table 76 Forecast Sales of Paediatric Consumer Health by Category: Value 2023-2028
  • Table 77 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2023-2028