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Book Retailing on the Internet Market Report 2013 Product Image

Book Retailing on the Internet Market Report 2013

  • Published: April 2013
  • Region: United Kingdom
  • 144 Pages
  • Key Note Publications Ltd

FEATURED COMPANIES

  • Accent Press Ltd
  • Amazon.Co.Uk Ltd
  • Apple Retail Uk Ltd
  • Bertram Trading Ltd
  • Overdrive Inc
  • Pickabook
  • MORE

The phenomenon of Internet shopping has changed the dynamics of many consumer markets significantly over the last decade; it has greatly altered people’s buying habits. The increasing popularity of shopping online has occurred as a result of the many benefits the Internet has to offer, from a greater variety of products and retailers through to the often lower prices available online compared with traditional bricks-and-mortar stores. Internet shopping has reached a new height within the UK over the past 5 years, with over two-thirds of the population now shopping online.

Specialised e-commerce booksellers were some of the first to enter the online market, predominately through the launch of Amazon, which initially specialised in distributing books. While Amazon has since ventured into most other consumer markets, there remain some specialist online booksellers, as well as bricks-and-mortar sites; many traditional bookshops have established a presence online, in order to capitalise on the growing Internet shopping trend. Most recently, publishers themselves have entered the e-commerce market, selling their own titles directly to consumers. Most publishers have an online READ MORE >

Executive Summary
1. Introduction
REPORT FOCUS
DEFINITION

2. Strategic Overview
BACKGROUND
MARKET DYNAMICS AND SEGMENTATION
Market Share
Internet Booksellers’ Share of the Book Market
Table 2.1: UK Retail Outlets’ Share of Consumer Book Sales
by Volume and Value (%), 2008-2011
Internet Booksellers’ Share of Online Retailers’ Internet Visitors
Table 2.2: Top 20 UK Online Retailers by Number of Visitors, November 2012
Table 2.3: Most Popular Websites in All Industries
by Share of Visits (%), March 2013
Market Size
Table 2.4: Total UK Book Sales by Value at Non-Seasonally Adjusted Current Prices
(£m), 2008-2012
Figure 2.4: Total UK Book Sales by Value at Non-Seasonally Adjusted Current Prices
(£m), 2008-2012
Table 2.5: UK Book Sales on the Internet by Value
at Non-Seasonally Adjusted Current Prices (£m and %), 2008-2012
Figure 2.5: UK Book Sales on the Internet by Value
at Non-Seasonally Adjusted Current Prices (£m), 2008-2012
Table 2.6: Average Weekly Total Retail Sales and Internet Retail Sales by Value
(£m and %), 2011 and 2012
Figure 2.6: Average Weekly Total Retail Sales and Internet Retail Sales by Value
(£m), 2011 and 2012
Table 2.7: Households With Internet Access in Great Britain
(% of households), 2008-2012
DISTRIBUTION
Suppliers/Wholesalers
Bertram Trading Ltd
The Book Service Ltd/Grantham Book Service Ltd
Gardners Books Ltd
Lightning Source UK Ltd
OverDrive
Customer Deliveries
COMPETITIVE STRUCTURE
ADVERTISING
Table 2.8: Main Media Advertising Expenditure
by Online Bookshops (£000), 2010-2012
THE CONSUMER
Table 2.9: Influences on Book Purchasing (% of respondents), December 2011
Table 2.10: Adults in Great Britain Who Had Purchased Items Over the Internet
by Age (% of adults), 2008-2011
Table 2.11: Items Purchased by Adults Over the Internet
in the Last 12 Months by Age (% of adults), 2011
KEY SUPPLIERS AND TRADE ASSOCIATIONS
Publishers
Table 2.12: UK Publishing Groups by Share of Consumer Sales (%), 2011
Figure 2.7: UK Publishing Groups by Share of Consumer Sales (%), 2011
Trade Associations
The Booksellers Association
The Publishers Association
Independent Booksellers’ Network
Independent Online Booksellers Association
MARKET FORECASTS
Table 2.13: Forecast Total UK Book Sales by Value
at Non-Seasonally Adjusted Current Prices (£m), 2013-2017
Figure 2.8: Forecast Total UK Book Sales by Value
at Non-Seasonally Adjusted Current Prices (£m), 2013-2017
Table 2.14: Forecast UK Book Sales on the Internet
by Value at Non-Seasonally Adjusted Current Prices (£m and %), 2013-2017
Figure 2.9: Forecast UK Book Sales on the Internet
by Value at Non-Seasonally Adjusted Current Prices (£m), 2013-2017
3. The Consumer Market
BACKGROUND
Price Comparison Sites
Table 3.1: First Ten Price Comparison Search Results
for Bestselling Title The Casual Vacancy (£), November 2012
Review Sites
MARKET SIZE
Table 3.2: UK Physical Book Market by Category by Value
at End Purchaser Prices (£m), 2008-2012
Figure 3.1: UK Physical Book Market by Category by Value
at End Purchaser Prices (£m), 2008-2012
Table 3.3: UK Physical Book Market by Category by Volume (million), 2008-2012
Figure 3.2: UK Physical Book Market by Category by Volume (million),
2008-2012
Table 3.4: Number of New and Revised Titles Published in the UK, 2007-2011
Figure 3.3: Number of New and Revised Titles Published in the UK, 2007-2011
CONSUMER TRENDS
Online Retailing
Table 3.5: Average Weekly Internet Retail Sales by Website Type by Value (£m),
January, April, July and October 2011and 2012
Figure 3.4: Average Weekly Internet Retail Sales by Website Type by Value (£m),
January, April, July and October 2011 and 2012
Showrooming
Top-Selling Titles of 2012
Table 3.6: UK 20 Top-Selling Books by Volume (number), 2012
Film and Television Adaptations
MARKETING ACTIVITY
Awards
The Bookseller Industry Awards
The Man Booker Prize
The Costa Book Awards
James Tait Black Memorial Prize
Women’s Prize for Fiction
Trade Fairs
Frankfurt Book Fair
London Book Fair
Other Marketing Activities
COMPETITIVE ENVIRONMENT
Table 3.7: Most Popular Websites in Shopping and Classifieds — Books by Share
of Visits (%), March 2013

4. E-Books Market
BACKGROUND
MARKET SIZE
Table 4.1: Publishers’ Sales of E-Books by Category by Value (£m), 2008-2012
Figure 4.1: Publishers’ Sales of E-Books by Category by Value (£m), 2008-2012
CONSUMER TRENDS
Awareness and Buyers of E-Books
Table 4.2: UK Consumer Awareness of and Habits Regarding
Paid-For E-Books (%), 2012
Table 4.3: Buyers of E-Books by Sex (%), 2012
E-Books Versus Traditional Books
Christmas Sales
New Reading Trend for Children
MARKETING ACTIVITY
FutureBook Innovation Awards
Other Marketing Activity
COMPETITIVE ENVIRONMENT
Rights
Authors’ Rights
Pricing Structures
E-Book Technologies
Digital Rights Management
Online E-Book Sellers
E-Readers
Amazon’s Kindle
Barnes & Noble’s Nook
Kobo
Sony’s Reader

5. Academic and School Books Market
BACKGROUND
MARKET SIZE
Table 5.1: UK Physical Book Market by Category
by Value at End Purchaser Prices (£m), 2008-2012
Figure 5.1: UK Physical Book Market by Category
by Value at End Purchaser Prices (£m), 2008-2012
Table 5.2: UK Physical Book Market by Category by Volume (million), 2008-2012
Figure 5.2: UK Physical Book Market by Category by Volume (million),
2008-2012
Libraries
CONSUMER TRENDS
Table 5.3: E-Book Advantages (% of respondents), 2008
Figure 5.3: E-Book Advantages (% of respondents), 2008
Table 5.4: How Was The Last E-Book Used Accessed (% of respondents), 2009
Figure 5.4: How Was The Last E-Book Used Accessed (% of respondents), 2009
MARKETING ACTIVITY
Booktrust
Centre for Literacy in Primary Education
Federation of Children’s Book Groups
National Literacy Trust
School Library Association
The Reading Agency
COMPETITIVE ENVIRONMENT
Free Online Text

6. An International Perspective
MARKET DEVELOPMENTS
COMPETITIVE ENVIRONMENT
Table 6.1: Top Ten UK Book Export Regions by Value (£m and %), 2009-2011
Figure 6.1: Top Ten UK Book Export Regions by Value (£m), 2011
Table 6.2: Value of UK Book Exports by Destination Area
(£m and %), 2009-2011
Figure 6.2: Value of UK Book Exports by Destination Area (£m), 2009-2011
CONSUMER BEHAVIOUR
Table 6.3: Internet Sales as a Percentage of All Retail Sales
in Selected European Regions (%), 2012

7. PEST Analysis
POLITICAL
Library Closures
Changing University Fees
New National Curriculum for 2014
Value-Added Tax on E-Books
ECONOMIC
Uncertain Economic Future
SOCIAL
Books Popularised by Technology and the Media
Booktrust Introduces Children’s Reading Fund
TECHNOLOGICAL
The Internet Shopping Phenomenon

8. Industry Dynamics
OVERVIEW
INDUSTRY EXPERTS’ OPINIONS
Q1: What Features Would You Like to See for E-Book Readers That Are Not
Currently Available?
Q2: Currently, E-Books Only Represent a Small Percentage of Total Book Sales,
Despite the Large Growth Evident Over Recent Years. Do You Believe Sales
of E-Books Could Eventually Overtake Sales of Print Books in the Future and What
Do You Think the Ratio for Print to E-Books Would Be in 2018?
Q3: The Online Retailer Amazon Has Continued to Dominate Sales of Books
and Other Merchandise Significantly Over Recent Years, Do You Foresee This
Continuing and What Effect Will the Retailer’s Dominance Have on Other
Competitors?
Q4: Amazon Has Confirmed That it is Launching a Publishing Operation in Great
Britain to Purchase Rights for Titles to Distribute Exclusively on Its E-Commerce Site.
If Successful, How Much Will This Change Impact Publishers and the Book Publishing
Industry?
Q5: The Number of Bookshops in the Country Has Been Declining. Do You Think
Traditional Bookshops Have a Future or Will E-Books and Other, Notably
E-Commerce, Retailers Threaten Their Existence in the Market?
Q6: Carrying on From Question 5, if Bookshops Are to Remain in the Marketplace,
What Changes Are Needed to be Made for Them to Achieve Sales and Guarantee
Their Position in the Retail Market?
Q7: Bearing in Mind the Recent News Regarding Random House and Penguin, Can
You See This Type of Merger Becoming More Commonplace?
Q8: An Increasing Number of Public Libraries Are Now Offering E-Book Services.
Are These Services Likely to Thrive With the Restricted Offering Available? What
Factors Would Encourage More Publishers to Allow Works to Become Available
to Libraries?
Q9: How Big an Influence Is Social Media in Book Promotion? How Is the Role
of Social Media Likely to Change in Future?
Q10: With More Retailers Now Offering Services, What Is the Future for E-Book
Subscription Packages? Do You Foresee This Trend Becoming Mainstream
and Invested In by Retailers and Publishers in the Near Future?
Key Note Summary
CONSUMER BUYING HABITS
E-Books
Table 8.1: Ownership of E-Readers by Sex, Age, Social Grade
and Region (% of respondents), Year Ending June 2012
Table 8.2: Number of E-Books Purchased by Sex, Age, Social Grade and Region
(% of respondents), Year Ending June 2012
Table 8.3: E-Books Purchased by Genre (% of respondents),
Year Ending June 2012
Online Purchasing
Table 8.4: Book Purchases Made Online by Sex, Age, Social Grade and Region
(% of respondents), Year Ending June 2012

9. Company/Supplier Profiles
ACCENT PRESS LTD
Corporate Strategy
Strengths and Weaknesses
New Product/Brand Development
Innovations
Appointments
Advertising
Distribution
Profitability
Future Company Developments
AMAZON.CO.UK LTD
Corporate Strategy
Strengths and Weaknesses
New Product/Brand Development
Innovations
Appointments
Advertising
Distribution
Profitability
Table 9.1: Financial Information for Amazon.co.uk Ltd (£000), Years Ending
31st December 2009-2011
Future Company Developments
APPLE RETAIL UK LTD
Corporate Strategy
Strengths and Weaknesses
New Product/Brand Development
Innovations
Appointments
Advertising
Distribution
Profitability
Table 9.2: Financial Information for Apple (UK) Ltd (£000),
Years Ending 26th September 2009, 25th September
and 24th September 2011
Future Company Developments
BERTRAM TRADING LTD
Corporate Strategy
Strengths and Weaknesses
New Product/Brand Development
Innovations
Appointments
Advertising
Distribution
Profitability
Table 9.3: Financial Information for Bertram Trading Ltd (£000), Years Ending
31st August 2010-2012
Future Company Developments
THE BOOK DEPOSITORY LTD
Corporate Strategy
Strengths and Weaknesses
New Product/Brand Development
Innovations
Appointments
Advertising
Distribution
Profitability
Table 9.4: Financial Information for The Book Depository Ltd (£000), Year Ending
30th June 2010 and 78-Week Period Ending 31st December 2011
Future Company Developments
THE BOOK PEOPLE LTD
Corporate Strategy
Strengths and Weaknesses
New Product/Brand Development
Innovations
Appointments
Advertising
Distribution
Profitability
Table 9.5: Financial Information for The Book People Ltd (£000), Years Ending
31st December 2009-2011
Future Company Developments
JOHN SMITH & SON GROUP LTD
Corporate Strategy
Strengths and Weaknesses
New Product/Brand Development
Innovations
Appointments
Advertising
Distribution
Profitability
Table 9.6: Financial Information for John Smith & Son Group Ltd (£000), Years
Ending 31st May 2010-2012
Future Company Developments
OVERDRIVE INC
Corporate Strategy
Strengths and Weaknesses
New Product/Brand Development
Innovations
Appointments
Advertising
Distribution
Profitability
Future Company Developments
PICKABOOK
Corporate Strategy
Strengths and Weaknesses
New Product/Brand Development
Innovations
Appointments
Advertising
Distribution
Profitability
Future Company Developments
WATERSTONES BOOKSELLERS LTD
Corporate Strategy
Strengths and Weaknesses
New Product/Brand Development
Innovations
Appointments
Advertising
Distribution
Profitability
Table 9.7: Financial Information for Waterstones Booksellers Ltd (£000), Years
Ending 24th April 2010, 53-Week Period Ending 30th April 2011 and Year Ending
28th April 2012
Future Company Developments

10. The Future
OVERVIEW
MARKET FORECASTS
Table 10.1: Forecast UK Book Sales on the Internet
by Value at Non-Seasonally Adjusted Current Prices (£m and %), 2013-2017
Figure 10.1: Forecast UK Book Sales on the Internet
by Value at Non-Seasonally Adjusted Current Prices (£m), 2013-2017
MARKET GROWTH
Figure 10.2: Market Growth in UK Book Sales on the Internet
by Value at Non-Seasonally Adjusted Current Prices (£m), 2008-2017

11. Further Sources
Associations
Publications
General Sources
Government Publications
Other Sources
Key Note Sources
Understanding Consumer Survey Data
Number, Profile, Penetration
Social Grade
Standard Region

- Accent Press Ltd
- Amazon.Co.Uk Ltd
- Apple Retail Uk Ltd
- Bertram Trading Ltd
- The Book Depository Ltd
- The Book People Ltd
- John Smith & Son Group Ltd
- Overdrive Inc
- Pickabook
- Waterstones Booksellers Ltd

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