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Consumer Health in Serbia

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    Report

  • 79 Pages
  • October 2023
  • Region: Serbia
  • Euromonitor International
  • ID: 2568136
Description Jump to:
The second half of 2022 and the first half of 2023 saw declining demand for many areas of OTC healthcare. This was linked to high inflation and the related decline in disposable incomes. Consumers have turned away from buying non-essential products and focused their reduced spending power on necessary items, including medicines.

The Consumer Health in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

CONSUMER HEALTH IN SERBIA
EXECUTIVE SUMMARY
  • Consumer health in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
  • Table 2 Life Expectancy at Birth 2018-2023
MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2018-2023
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Consumer Health: % Value 2019-2023
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2020-2023
  • Table 7 Distribution of Consumer Health by Format: % Value 2018-2023
  • Table 8 Distribution of Consumer Health by Format and Category: % Value 2023
  • Table 9 Forecast Sales of Consumer Health by Category: Value 2023-2028
  • Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources
ANALGESICS IN SERBIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Pandemic has reinforced demand
  • Seasonal consumption and high level of price sensitivity
  • Local player leads in heavily advertised category
PROSPECTS AND OPPORTUNITIES
  • Self-medication trend and promotional activity to support demand
  • Intense competitive environment
  • Increasing competition from rival products
CATEGORY DATA
  • Table 11 Sales of Analgesics by Category: Value 2018-2023
  • Table 12 Sales of Analgesics by Category: % Value Growth 2018-2023
  • Table 13 NBO Company Shares of Analgesics: % Value 2019-2023
  • Table 14 LBN Brand Shares of Analgesics: % Value 2020-2023
  • Table 15 Forecast Sales of Analgesics by Category: Value 2023-2028
  • Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2023-2028
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN SERBIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Heavy flu season supports growth
  • Hemofarm retains lead
  • Price sensitivity influencing demand
PROSPECTS AND OPPORTUNITIES
  • Consumers confident in self-medication
  • Persistent price sensitivity
  • Growing competition
CATEGORY DATA
  • Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
  • Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2023
  • Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2023
  • Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2023-2028
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2023-2028
DIGESTIVE REMEDIES IN SERBIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Unhealthy diets
  • Health and wellness trend undermines demand
  • Price sensitivity supports demand for local products
PROSPECTS AND OPPORTUNITIES
  • Ongoing price sensitivity early in forecast period
  • Shift to healthier diets
  • Intensification of competition
CATEGORY DATA
  • Table 23 Sales of Digestive Remedies by Category: Value 2018-2023
  • Table 24 Sales of Digestive Remedies by Category: % Value Growth 2018-2023
  • Table 25 NBO Company Shares of Digestive Remedies: % Value 2019-2023
  • Table 26 LBN Brand Shares of Digestive Remedies: % Value 2020-2023
  • Table 27 Forecast Sales of Digestive Remedies by Category: Value 2023-2028
  • Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2023-2028
DERMATOLOGICALS IN SERBIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Consumers focusing on essential purchases
  • Signs of consolidation
  • Herbal/traditional products strong in dermatologicals
PROSPECTS AND OPPORTUNITIES
  • Improvement expected later in forecast period
  • Fading stigma
  • Focus on efficacy and duration of effects
CATEGORY DATA
  • Table 29 Sales of Dermatologicals by Category: Value 2018-2023
  • Table 30 Sales of Dermatologicals by Category: % Value Growth 2018-2023
  • Table 31 NBO Company Shares of Dermatologicals: % Value 2019-2023
  • Table 32 LBN Brand Shares of Dermatologicals: % Value 2020-2023
  • Table 33 Forecast Sales of Dermatologicals by Category: Value 2023-2028
  • Table 34 Forecast Sales of Dermatologicals by Category: % Value Growth 2023-2028
WOUND CARE IN SERBIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Post-pandemic lifestyles drive up demand
  • Consumers looking to economise
  • Hansaplast benefits from broad offer and extensive distribution
PROSPECTS AND OPPORTUNITIES
  • Lifestyle shifts to stimulate demand
  • Continued pricing competition
  • Leading players to build on established strength
CATEGORY DATA
  • Table 35 Sales of Wound Care by Category: Value 2018-2023
  • Table 36 Sales of Wound Care by Category: % Value Growth 2018-2023
  • Table 37 NBO Company Shares of Wound Care: % Value 2019-2023
  • Table 38 LBN Brand Shares of Wound Care: % Value 2020-2023
  • Table 39 Forecast Sales of Wound Care by Category: Value 2023-2028
  • Table 40 Forecast Sales of Wound Care by Category: % Value Growth 2023-2028
VITAMINS IN SERBIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Further significant decline
  • Lack of brand loyalty offers hope to private label
  • Significant decline in previously dynamic categories
PROSPECTS AND OPPORTUNITIES
  • Consumers set to display continued budget consciousness
  • Increasing competition from minerals
  • Return to growth
CATEGORY DATA
  • Table 41 Sales of Vitamins by Category: Value 2018-2023
  • Table 42 Sales of Vitamins by Category: % Value Growth 2018-2023
  • Table 43 Sales of Multivitamins by Positioning: % Value 2018-2023
  • Table 44 NBO Company Shares of Vitamins: % Value 2019-2023
  • Table 45 LBN Brand Shares of Vitamins: % Value 2020-2023
  • Table 46 Forecast Sales of Vitamins by Category: Value 2023-2028
  • Table 47 Forecast Sales of Vitamins by Category: % Value Growth 2023-2028
DIETARY SUPPLEMENTS IN SERBIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • End of pandemic and challenging economic scenario drive down sales
  • Strong decline in former growth categories
  • Private label opportunities
PROSPECTS AND OPPORTUNITIES
  • Return to growth
  • Categories to thrive on heightened levels of awareness after pandemic
  • Pricing competition to intensify
CATEGORY DATA
  • Table 48 Sales of Dietary Supplements by Category: Value 2018-2023
  • Table 49 Sales of Dietary Supplements by Category: % Value Growth 2018-2023
  • Table 50 Sales of Dietary Supplements by Positioning: % Value 2018-2023
  • Table 51 NBO Company Shares of Dietary Supplements: % Value 2019-2023
  • Table 52 LBN Brand Shares of Dietary Supplements: % Value 2020-2023
  • Table 53 Forecast Sales of Dietary Supplements by Category: Value 2023-2028
  • Table 54 Forecast Sales of Dietary Supplements by Category: % Value Growth 2023-2028
WEIGHT MANAGEMENT AND WELLBEING IN SERBIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Sales hit by consumer budget consciousness
  • Hectic lifestyles support demand for quick fix options
  • Domestic player retains lead
PROSPECTS AND OPPORTUNITIES
  • Demand for convenience to boost meal replacement and weight loss supplements
  • Slimming teas to benefit from interest in herbal options
  • Ongoing price sensitivity
CATEGORY DATA
  • Table 55 Sales of Weight Management and Wellbeing by Category: Value 2018-2023
  • Table 56 Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
  • Table 57 NBO Company Shares of Weight Management and Wellbeing: % Value 2019-2023
  • Table 58 LBN Brand Shares of Weight Management and Wellbeing: % Value 2020-2023
  • Table 59 Forecast Sales of Weight Management and Wellbeing by Category: Value 2023-2028
  • Table 60 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2023-2028
SPORTS NUTRITION IN SERBIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Ongoing dynamism
  • Expanding offer
  • Pricing competition intensifies
PROSPECTS AND OPPORTUNITIES
  • Positive outlook in health conscious environment
  • Expanding product offer
  • Persistently price conscious environment
CATEGORY DATA
  • Table 61 Sales of Sports Nutrition by Category: Value 2018-2023
  • Table 62 Sales of Sports Nutrition by Category: % Value Growth 2018-2023
  • Table 63 NBO Company Shares of Sports Nutrition: % Value 2019-2023
  • Table 64 LBN Brand Shares of Sports Nutrition: % Value 2020-2023
  • Table 65 Forecast Sales of Sports Nutrition by Category: Value 2023-2028
  • Table 66 Forecast Sales of Sports Nutrition by Category: % Value Growth 2023-2028
HERBAL/TRADITIONAL PRODUCTS IN SERBIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • High level of trust for herbal/traditional products
  • Pharmacists comfortable in recommending herbal/traditional products
  • Price consciousness affecting volumes
PROSPECTS AND OPPORTUNITIES
  • Herbal/traditional products to remain popular
  • Increased prices to dampen demand
  • Increasing competition within the category and from beyond
CATEGORY DATA
  • Table 67 Sales of Herbal/Traditional Products: Value 2018-2023
  • Table 68 Sales of Herbal/Traditional Products: % Value Growth 2018-2023
  • Table 69 NBO Company Shares of Herbal/Traditional Products: % Value 2019-2023
  • Table 70 LBN Brand Shares of Herbal/Traditional Products: % Value 2020-2023
  • Table 71 Forecast Sales of Herbal/Traditional Products: Value 2023-2028
  • Table 72 Forecast Sales of Herbal/Traditional Products: % Value Growth 2023-2028
PAEDIATRIC CONSUMER HEALTH IN SERBIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Demand affected by price consciousness
  • Significant demand for paediatric analgesics and cough and cold remedies
  • Paediatric vitamins and dietary supplements suffering from heightened budget consciousness
PROSPECTS AND OPPORTUNITIES
  • Growth opportunities across categories
  • Ongoing price sensitivity to encourage promotional activity
  • Pharmacies facing growing competition
CATEGORY DATA
  • Table 73 Sales of Paediatric Consumer Health by Category: Value 2018-2023
  • Table 74 Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
  • Table 75 Forecast Sales of Paediatric Consumer Health by Category: Value 2023-2028
  • Table 76 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2023-2028

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