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Advertising Growth Trends 2014 - Product Image

Advertising Growth Trends 2014

  • Published: June 2014
  • Region: United States
  • 223 Pages
  • Schonfeld & Associates, Inc
A true picture of competition, advertising and market share by company and industry over the past five years

Advertising Growth Trends 2014: Inflation Adjusted Analysis of Ad Spending

'Advertising Growth Trends', published annually, gives information on publicly owned corporations that spend on advertising.

Each company's historical information includes:

- advertising spending for each of the last five calendar years expressed in constant 1990 dollars
- the percent of advertising the company expended in relation to the total spending by all companies with the same SIC
- inflation adjusted sales for each of the last five years and the percent share of sales over the SIC.
- The average annual percent change over the five year period in spending, sales and shares are also displayed.

Measures of profitability and effectiveness of the company's advertising expenditures are shown along with What-If scenarios and Management By Objective values for the next calendar year.

'Advertising Growth Trends' is available as a standalone PDF or as an EXCEL and PDF package.

The Excel files contain the following:

(1) 2241 company records in order by SIC and within SIC by company name. The data is formatted as follows:

- Company name (Alphanumeric)

- Advertising and Sales Data by SIC and Company Name
- Alphabetical Summary by Company Name
- Industry Summary by SIC Number
- Industry Summary by Name
- Industry Summary by Sector
- Sector Summary

Question What is the difference in the two electronic prices quoted on the website?
Answer - Electronic format includes both PDF and Excel data files.
- Electronic (PDF) includes the PDF only.
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