- Published: July 2012
- Region: Poland
Value Added and Multimedia Services in Poland: Development forecasts for 2013-2017
- Published: May 2013
- Region: Poland
- 196 Pages
- PMR Ltd
Professionals with interests in the Polish telecommunications market, in particular the VAS and multimedia service segments, will welcome the release of this study. Service providers need a reliable informational compass to guide them to success within the complex structure of the telecommunications market. They seek data on value, structural mapping of the top-selling services and forecasts for market growth and expansion. This valuable compendium of market intelligence was prepared to help clients achieve a clear understanding of the market and perform a variety of business tasks quickly and accurately.
This publication provides reliable data on the value of the overall market and its numerous segments, as well as a complete market analysis organised according to service segment: mobile internet and marketing, interactivity, SMS payment services, applications, graphics, music and communities. It examines the current market share of Polish telecommunications occupied by VAS and multimedia and predicts the expected changes for the next five years. Historical data on value and share enhance understanding of the market and supply a basis for reliable growth forecasts for each of the most popular service segments. The report also investigates the pay TV segment in Poland, establishing the size of the subscriber base and providing exclusive forecasts for market growth as defined by access technology.
'Value Added and Multimedia Services in Poland: Development forecasts for 2013-2017' also focuses on leading service providers in the market by providing in-depth profiles that reveal revenue totals as well as product offerings and other valuable information necessary to conduct reliable competition research.
The pubication was prepared with professionals involved in the Polish telecommunications market in mind, specifically those with interests in value added and/or multimedia services segments. Executives, marketers and managers of companies providing cable TV and ICT products and services will find it a valuable reference tool as they create business strategy, begin or expand operations and develop new product collections to offer to potential consumer and business customers. It is the perfect complement to the works of research and consulting professionals, academic and financial services specialists and industry-specific organisations that disseminate trade and commerce information to public and government entities and consumers. SHOW LESS READ MORE >
II. Executive summary
III. Overview of the value-added and multimedia services market in Poland
IV. Mobile value-added services market
V. Fixed-line value-added services market
VI. Mobile internet market
VII. Pay television market
List of graphs
List of tables