+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)
New

Sportswear in Portugal

  • PDF Icon

    Report

  • 23 Pages
  • February 2026
  • Region: Portugal
  • Euromonitor International
  • ID: 2595562
Sportswear in Portugal demonstrated retail current value growth of 2% in 2025, to reach EUR1.37 billion. This growth was driven by consumer lifestyles shifting towards greater informality and comfort, with the rise of athleisure apparel and footwear exemplifying this transition. The category is characterised by collaborations between fast fashion brands and established sportswear players, technological innovation, and a growing e-commerce channel.

This Sportswear in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Sports Apparel, Sports Footwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sportswear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Athleisure and collaborations drive growth in sportswear
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Fast fashion brands drive athleisure growth through strategic collaborations
  • Lifestyle shifts and value-driven competition reshape the sportswear landscape
  • CHART 2 Lefties x Umbro: A Strategic Alliance Reinforcing Athleisure Momentum
  • AI and technical innovation drive performance and sustainability in sportswear
  • CHART 3 New Balance Releases FuelCell Rebel v5
WHAT’S NEXT?
  • Advanced materials and sustainability to drive sportswear innovation
  • Blurring lines between performance and fashion expected in sportswear
  • CHART 4 Analyst Insight
  • New players and marketing strategies to intensify the competition
COMPETITIVE LANDSCAPE
  • Nike and adidas lead amidst competitive pressures
  • Strategic diversification and niche challengers reshape the sportswear competitive landscape
  • CHART 5 Yuccs and Alohas: Social Media Drives Growth in Sports-Inspired Footwear
CHANNELS
  • Offline retail channels lead sportswear through diversified offerings and best fit
  • Retail e-commerce grows as consumers value convenience and competitive prices
COUNTRY REPORTS
  • CHART 6 Key Trends 2025
  • CHART 7 Primark Expands in Portugal, Reaching 14 Outlets by the End of 2025
  • CHART 8 Lanidor Opens a New Store in Alfama, Introducing a New Store Concept
  • CHART 9 Parfois Partners with DXC Technology to Improve Customer Experience
  • CHART 10 Analyst Insight
  • CHART 11 Real GDP Growth and Inflation 2020-2030
  • CHART 12 PEST Analysis in Portugal 2025
  • CHART 13 Key Insights on Consumers in Portugal 2025
  • CHART 14 Consumer Landscape in Portugal 2025
APPAREL AND FOOTWEAR IN PORTUGAL
EXECUTIVE SUMMARY
  • Technological advances and value-driven consumption propel growth in apparel and footwear
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Low-cost retailers gain prominence amid economic constraints
  • Tourism drives retail investment and growth in luxury apparel and footwear
  • Technology boosts efficiency and enhances the customer experience
WHAT’S NEXT?
  • Economic stabilisation and low-cost brands forecast to drive sustainable growth
  • The rise of resale will lead to greater competition for the primary market
  • Sustainability and communication set to shape the future of apparel and footwear
COMPETITIVE LANDSCAPE
  • Itx Portugal maintains its lead, but fast fashion players drive growth
  • Sonae's divestment likely to reshape the competitive dynamics
CHANNELS
  • Offline retail leads, dominated by apparel and footwear specialists
  • Continued growth for retail e-commerce, with omnichannel retailing a growing trend
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources