Consumer Health in Georgia

Report
79 Pages
September 2023
Region: Georgia
Euromonitor International
ID: 2595577

Consumer health is expected to register moderate constant value growth in 2023. Continuing economic uncertainty as a result of Russia’s invasion of Ukraine and high inflation is continuing to have an effect and consumers are expected to be highly price sensitive and prioritise value for money. Players are responding by offering discounts and promotions. That being said, inflation is easing in 2023.

The Consumer Health in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Consumer Health market
Pinpoint growth sectors and identify factors driving change
Understand the competitive environment, the market’s major players and leading brands
Use five-year forecasts to assess how the market is predicted to develop

The analyst has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, The analyst has a unique capability to develop reliable information resources to help drive informed strategic planning.

EXECUTIVE SUMMARY

Consumer health in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer health?

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
Table 2 Life Expectancy at Birth 2018-2023

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2018-2023
Table 4 Sales of Consumer Health by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Consumer Health: % Value 2019-2023
Table 6 LBN Brand Shares of Consumer Health: % Value 2020-2023
Table 7 Penetration of Private Label by Category: % Value 2018-2023
Table 8 Distribution of Consumer Health by Format: % Value 2018-2023
Table 9 Distribution of Consumer Health by Format and Category: % Value 2023
Table 10 Forecast Sales of Consumer Health by Category: Value 2023-2028
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DISCLAIMERDEFINITIONS

SOURCES

Summary 1 Research Sources

ANALGESICS IN GEORGIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Moderate volume growth, bolstered by sharp increase in immigrants
Fast pain relief key driver of value sales
Competitive landscape fairly fragmented

PROSPECTS AND OPPORTUNITIES

Minimal constant value growth over forecast period
Competing factors at play over forecast period in relation to retail prices
Analgesics suffer from lack of innovation

CATEGORY DATA

Table 12 Sales of Analgesics by Category: Value 2018-2023
Table 13 Sales of Analgesics by Category: % Value Growth 2018-2023
Table 14 NBO Company Shares of Analgesics: % Value 2019-2023
Table 15 LBN Brand Shares of Analgesics: % Value 2020-2023
Table 16 Forecast Sales of Analgesics by Category: Value 2023-2028
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2023-2028

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN GEORGIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Consumers prioritise effectiveness
Aversi-Rational further extends its lead
Combination products register highest current value growth

PROSPECTS AND OPPORTUNITIES

Minimal constant value growth over forecast period
Climate change leads to higher incidence of allergies
Competing factors at play over forecast period in relation to retail prices

CATEGORY DATA

Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2023
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2023
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2023-2028
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2023-2028

DIGESTIVE REMEDIES IN GEORGIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Volume growth supported by sharp rise in immigrants
New leading player on the block
Players look to educate consumers about options available

PROSPECTS AND OPPORTUNITIES

Healthier lifestyles dampen volume sales
Ageing population drives for digestive remedies
Increasing competition over forecast period

CATEGORY DATA

Table 24 Sales of Digestive Remedies by Category: Value 2018-2023
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2018-2023
Table 26 NBO Company Shares of Digestive Remedies: % Value 2019-2023
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2020-2023
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2023-2028
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2023-2028

DERMATOLOGICALS IN GEORGIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Hair loss treatment registers healthy volume growth, as society opens up
Other plays benefit from exit of Nizhpharm brands
Consumers prioritise effectiveness over price

PROSPECTS AND OPPORTUNITIES

Minimal value and volume growth over forecast period
Ageing population supports growth for dermatologicals
Competing factors at play over forecast period in relation to retail prices

CATEGORY DATA

Table 30 Sales of Dermatologicals by Category: Value 2018-2023
Table 31 Sales of Dermatologicals by Category: % Value Growth 2018-2023
Table 32 NBO Company Shares of Dermatologicals: % Value 2019-2023
Table 33 LBN Brand Shares of Dermatologicals: % Value 2020-2023
Table 34 Forecast Sales of Dermatologicals by Category: Value 2023-2028
Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2023-2028

WOUND CARE IN GEORGIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Increased volume sales, as society more active post pandemic
Santavik retains lead, thanks to long-standing presence and affordability
Pricing main driver of value sales

PROSPECTS AND OPPORTUNITIES

Minimal growth over forecast period
Diminishing brand loyalty, as price drives value sales
Added-value needed to stand out from the crowd

CATEGORY DATA

Table 36 Sales of Wound Care by Category: Value 2018-2023
Table 37 Sales of Wound Care by Category: % Value Growth 2018-2023
Table 38 NBO Company Shares of Wound Care: % Value 2019-2023
Table 39 LBN Brand Shares of Wound Care: % Value 2020-2023
Table 40 Forecast Sales of Wound Care by Category: Value 2023-2028
Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2023-2028

VITAMINS IN GEORGIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Volume decline, as fears about COVID-19 abate
Multivitamins account for most value sales
Landscape remains fragmented

PROSPECTS AND OPPORTUNITIES

Muted volume growth over forecast period
Multivitamins remain popular, as perceived as better value for money
Further segmentation in multivitamins

CATEGORY DATA

Table 42 Sales of Vitamins by Category: Value 2018-2023
Table 43 Sales of Vitamins by Category: % Value Growth 2018-2023
Table 44 Sales of Multivitamins by Positioning: % Value 2018-2023
Table 45 NBO Company Shares of Vitamins: % Value 2019-2023
Table 46 LBN Brand Shares of Vitamins: % Value 2020-2023
Table 47 Forecast Sales of Vitamins by Category: Value 2023-2028
Table 48 Forecast Sales of Vitamins by Category: % Value Growth 2023-2028

DIETARY SUPPLEMENTS IN GEORGIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Probiotic supplements standout performers
Local player GMP retains leadership of a fragmented landscape
Combination products continue to be popular

PROSPECTS AND OPPORTUNITIES

Minimal constant value growth over forecast period
Opportunity for more segmentation
Superfoods and enriched beverages increasingly compete with dietary supplements

CATEGORY DATA

Table 49 Sales of Dietary Supplements by Category: Value 2018-2023
Table 50 Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Table 51 Sales of Dietary Supplements by Positioning: % Value 2018-2023
Table 52 NBO Company Shares of Dietary Supplements: % Value 2019-2023
Table 53 LBN Brand Shares of Dietary Supplements: % Value 2020-2023
Table 54 Forecast Sales of Dietary Supplements by Category: Value 2023-2028
Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2023-2028

WEIGHT MANAGEMENT AND WELLBEING IN GEORGIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Continued volume growth in 2023
Local player GM Pharmaceuticals gains leadership position
Shift in focus from losing weight to being healthy

PROSPECTS AND OPPORTUNITIES

Rosy outlook over forecast period
Competition from products positioned as healthy rather than specifically for weight loss
Long-term challenges looming

CATEGORY DATA

Table 56 Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 57 Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
Table 58 NBO Company Shares of Weight Management and Wellbeing: % Value 2019-2023
Table 59 LBN Brand Shares of Weight Management and Wellbeing: % Value 2020-2023
Table 60 Forecast Sales of Weight Management and Wellbeing by Category: Value 2023-2028
Table 61 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2023-2028

SPORTS NUTRITION IN GEORGIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Star performer in 2023
Sports nutrition still a consolidated landscape
Online continues to be a key retail space

PROSPECTS AND OPPORTUNITIES

Expansion of consumer base drives volume growth
Protein/energy bars register highest value and volume growth
Greater competition over forecast period

CATEGORY DATA

Table 62 Sales of Sports Nutrition by Category: Value 2018-2023
Table 63 Sales of Sports Nutrition by Category: % Value Growth 2018-2023
Table 64 NBO Company Shares of Sports Nutrition: % Value 2019-2023
Table 65 LBN Brand Shares of Sports Nutrition: % Value 2020-2023
Table 66 Forecast Sales of Sports Nutrition by Category: Value 2023-2028
Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2023-2028

HERBAL/TRADITIONAL PRODUCTS IN GEORGIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Volume decline, as consumers prioritise essential consumer health products
Local player GMP Pharmaceuticals holds on to lead
Cough/cold and allergy (hay fever) remedies account for most value sales

PROSPECTS AND OPPORTUNITIES

Muted constant value growth over forecast period
Focus on climate change widens consumer base
Increased segmentation way of standing out from the crowd

CATEGORY DATA

Table 68 Sales of Herbal/Traditional Products: Value 2018-2023
Table 69 Sales of Herbal/Traditional Products: % Value Growth 2018-2023
Table 70 NBO Company Shares of Herbal/Traditional Products: % Value 2019-2023
Table 71 LBN Brand Shares of Herbal/Traditional Products: % Value 2020-2023
Table 72 Forecast Sales of Herbal/Traditional Products: Value 2023-2028
Table 73 Forecast Sales of Herbal/Traditional Products: % Value Growth 2023-2028

PAEDIATRIC CONSUMER HEALTH IN GEORGIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Fall in volume sales of vitamins drags down overall paediatric consumer health
GSK and Takeda to remain leading players thanks to reputation for quality
Paediatric consumer health remains underdeveloped due to pressure from traditional wellbeing habits and products aimed at both adults and children

PROSPECTS AND OPPORTUNITIES

Muted growth over forecast period
Fortified foods compete with paediatric vitamins
Players focus on child-friendly design

CATEGORY DATA

Table 74 Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 75 Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
Table 76 Forecast Sales of Paediatric Consumer Health by Category: Value 2023-2028
Table 77 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2023-2028

PURCHASE OPTIONS

Single User License PDF

Site License PDF

Enterprise License PDF

need a quote ?

License	Format	Properties	Price
SINGLE USER LICENSE PDF	The product is a PDF.	This is a single user license, allowing one user access to the product.	€2200EUR$2,416USD£1,944GBP
SITE LICENSE PDF	The product is a PDF.	This is a site license, allowing all users within a given geographical location of your organization access to the product.	€4400EUR$4,832USD£3,888GBP
ENTERPRISE LICENSE PDF	The product is a PDF.	This is an enterprise license, allowing all employees within your organization access to the product.	€6600EUR$7,248USD£5,832GBP

Why buy this report?

Table of Contents

Related Topics

Related Reports

Paediatric Consumer Health in Georgia

World Market for Consumer Health

Global Consumer Healthcare Market (by Category, Distribution Channel, & Region): Insights and Forecast with Potential Impact of COVID-19 (2022-2026)

Global CBD Consumer Health Market Analysis & Forecast to 2024-2034

Global CBD Consumer Health Market by Product (Medical OTC Products, Nutraceuticals), Distribution Channel (Online, Retail Pharmacies, Retail Stores) - Forecast 2023-2030