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Consumer Health in Israel

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    Report

  • 98 Pages
  • September 2023
  • Region: Israel
  • Euromonitor International
  • ID: 2595579
Consumer health is expected to register a healthy pace of current value growth in 2023. After a successful vaccination programme in 2021, society opened up quickly in Israel. With society returning to greater normality in 2023, common illnesses are spread more easily, whilst the shift back to eating out, travelling and engaging in sports is driving momentum in digestive remedies and wound care.

The analyst's Consumer Health in Israel report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

CONSUMER HEALTH IN ISRAEL
EXECUTIVE SUMMARY
  • Consumer health in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
  • Table 2 Life Expectancy at Birth 2018-2023
MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2018-2023
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Consumer Health: % Value 2019-2023
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2020-2023
  • Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2018-2023
  • Table 8 Distribution of Consumer Health by Format: % Value 2018-2023
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2023
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2023-2028
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources
ANALGESICS IN ISRAELKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Common colds and viruses drive sales momentum in analgesics
  • Paediatric ibuprofen grows ahead of acetaminophen
  • Competitive landscape is concentrated among a few players
PROSPECTS AND OPPORTUNITIES
  • Retail volume and value growth to moderate in analgesics
  • Analgesics innovate through further segmentation
  • Teva Pharmaceuticals Industries to build on its strong consumer loyalty to solidify its lead in analgesics
CATEGORY DATA
  • Table 12 Sales of Analgesics by Category: Value 2018-2023
  • Table 13 Sales of Analgesics by Category: % Value Growth 2018-2023
  • Table 14 NBO Company Shares of Analgesics: % Value 2019-2023
  • Table 15 LBN Brand Shares of Analgesics: % Value 2020-2023
  • Table 16 Forecast Sales of Analgesics by Category: Value 2023-2028
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2023-2028
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN ISRAELKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Common colds and viruses drive consumption of cough and cold remedies
  • Local player Teva Pharmaceuticals Industries leads in cough, cold and allergy (hay fever) remedies
  • Private label holds ground in 2023
PROSPECTS AND OPPORTUNITIES
  • The new normal will drive steady growth in value sales
  • Antihistamines may alleviate long COVID-19 symptoms
  • Teva Pharmaceutical Industries to remain category leader
CATEGORY DATA
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2023
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2023
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2023-2028
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2023-2028
DIGESTIVE REMEDIES IN ISRAELKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Normalisation of consumer lifestyles boosts digestive remedies
  • Motion sickness remedies witness strong recovery post-pandemic
  • Growing competition from natural health remedies
PROSPECTS AND OPPORTUNITIES
  • GSK Consumer Healthcare to secure its lead in digestive remedies
  • Famotidine may ease COVID-19 symptoms
  • E-commerce to gain retail share in digestive remedies
CATEGORY DATA
  • Table 24 Sales of Digestive Remedies by Category: Value 2018-2023
  • Table 25 Sales of Digestive Remedies by Category: % Value Growth 2018-2023
  • Table 26 NBO Company Shares of Digestive Remedies: % Value 2019-2023
  • Table 27 LBN Brand Shares of Digestive Remedies: % Value 2020-2023
  • Table 28 Forecast Sales of Digestive Remedies by Category: Value 2023-2028
  • Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2023-2028
DERMATOLOGICALS IN ISRAELKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Head lice problems resurface as children are back in schools
  • Increase in antibiotic use drives demand for vaginal antifungals
  • COVID-19 positively impacts hair loss treatments
PROSPECTS AND OPPORTUNITIES
  • Nappy (diaper) rash treatments face moderate growth
  • Perrigo Israel Pharmaceuticals will continue to lead category
  • Impact of COVID-19 pandemic will fade in upcoming period
CATEGORY DATA
  • Table 30 Sales of Dermatologicals by Category: Value 2018-2023
  • Table 31 Sales of Dermatologicals by Category: % Value Growth 2018-2023
  • Table 32 NBO Company Shares of Dermatologicals: % Value 2019-2023
  • Table 33 LBN Brand Shares of Dermatologicals: % Value 2020-2023
  • Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2020-2023
  • Table 35 Forecast Sales of Dermatologicals by Category: Value 2023-2028
  • Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2023-2028
NRT SMOKING CESSATION AIDS IN ISRAELKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Steady growth for NRT smoking cessation driven by pursuit of healthier lifestyles
  • Increased taxes on vaping products pushes consumers towards NRT smoking cessation aids
  • Competitive threat from prescribed drug Varenicline
PROSPECTS AND OPPORTUNITIES
  • Health and wellness trend to drive sales momentum
  • Nicotinell to remain category brand leader
  • Alternative smoking cessation provide some competition
  • CATEGORY INDICATORS
  • Table 37 Number of Smokers by Gender 2018-2023
CATEGORY DATA
  • Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023
  • Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023
  • Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2019-2023
  • Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2020-2023
  • Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2023-2028
  • Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2023-2028
SLEEP AIDS IN ISRAELKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Pandemic influence on sleep aids was strong
  • Security concerns in Israel drive demand for OTC sleep aids
  • Melatonin is purchased online from international websites
PROSPECTS AND OPPORTUNITIES
  • Sleep aids benefit from wider acceptance and usage
  • Natural alternatives such as melatonin could slow category growth as e-commerce is dominant channel
  • Neopharm will remain leader in sleep aids
CATEGORY DATA
  • Table 44 Sales of Sleep Aids: Value 2018-2023
  • Table 45 Sales of Sleep Aids: % Value Growth 2018-2023
  • Table 46 NBO Company Shares of Sleep Aids: % Value 2019-2023
  • Table 47 LBN Brand Shares of Sleep Aids: % Value 2020-2023
  • Table 48 Forecast Sales of Sleep Aids: Value 2023-2028
  • Table 49 Forecast Sales of Sleep Aids: % Value Growth 2023-2028
EYE CARE IN ISRAELKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Standard eye care sales linked to heavy screen usage
  • Allergy eye care enjoys robust recovery
  • Lapidot Medical Import and Marketing maintains lead in eye care
PROSPECTS AND OPPORTUNITIES
  • Positive outlook during forecast period
  • Standard eye care will be high in demand to combat dry eyes
  • Natural positioning will be important to consumers
CATEGORY DATA
  • Table 50 Sales of Eye Care by Category: Value 2018-2023
  • Table 51 Sales of Eye Care by Category: % Value Growth 2018-2023
  • Table 52 NBO Company Shares of Eye Care: % Value 2019-2023
  • Table 53 LBN Brand Shares of Eye Care: % Value 2020-2023
  • Table 54 Forecast Sales of Eye Care by Category: Value 2023-2028
  • Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2023-2028
WOUND CARE IN ISRAELKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Wound care category enjoys strong performance
  • Private label secures a bigger foothold in wound care
  • Gauze, tape and other wound care lead category
PROSPECTS AND OPPORTUNITIES
  • Chemipal to remain leader despite challenges from private label
  • Health and fitness regimes to boost wound care
  • Steady demand in sticking plasters/adhesive bandages
CATEGORY DATA
  • Table 56 Sales of Wound Care by Category: Value 2018-2023
  • Table 57 Sales of Wound Care by Category: % Value Growth 2018-2023
  • Table 58 NBO Company Shares of Wound Care: % Value 2019-2023
  • Table 59 LBN Brand Shares of Wound Care: % Value 2020-2023
  • Table 60 Forecast Sales of Wound Care by Category: Value 2023-2028
  • Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2023-2028
VITAMINS IN ISRAELKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Higher levels of health-awareness drives vitamins consumption
  • Vitamin D growth stabilises following surge during pandemic
  • Supherb launches new vitamin format
PROSPECTS AND OPPORTUNITIES
  • Healthy value growth, supported by heightened consumer health awareness
  • Paediatric vitamins & dietary supplements is area of growth
  • Ta'am Teva Altman to retain leadership position
CATEGORY DATA
  • Table 62 Sales of Vitamins by Category: Value 2018-2023
  • Table 63 Sales of Vitamins by Category: % Value Growth 2018-2023
  • Table 64 Sales of Multivitamins by Positioning: % Value 2018-2023
  • Table 65 NBO Company Shares of Vitamins: % Value 2019-2023
  • Table 66 LBN Brand Shares of Vitamins: % Value 2020-2023
  • Table 67 Forecast Sales of Vitamins by Category: Value 2023-2028
  • Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2023-2028
DIETARY SUPPLEMENTS IN ISRAELKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Heavier focus on health and wellness underpins sales of dietary supplements
  • Echinacea is sought out for immune support
  • Growing awareness of probiotic supplements and its health benefits drives category sales
PROSPECTS AND OPPORTUNITIES
  • Slower growth ahead but consumers more demanding
  • International e-commerce players could stifle growth potential
  • Pharmacies will remain the leading channel
CATEGORY DATA
  • Table 69 Sales of Dietary Supplements by Category: Value 2018-2023
  • Table 70 Sales of Dietary Supplements by Category: % Value Growth 2018-2023
  • Table 71 Sales of Dietary Supplements by Positioning: % Value 2018-2023
  • Table 72 NBO Company Shares of Dietary Supplements: % Value 2019-2023
  • Table 73 LBN Brand Shares of Dietary Supplements: % Value 2020-2023
  • Table 74 Forecast Sales of Dietary Supplements by Category: Value 2023-2028
  • Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2023-2028
WEIGHT MANAGEMENT AND WELLBEING IN ISRAELKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Health and wellness trend negatively impacts category
  • Herbalife International leads in weight management and wellbeing
  • Supplement nutrition drinks bucks the negative trend
PROSPECTS AND OPPORTUNITIES
  • Shifting consumer preferences towards healthier eating creates challenges
  • E-commerce continues to grow at healthy pace
  • Slimming teas loose further ground
CATEGORY DATA
  • Table 76 Sales of Weight Management and Wellbeing by Category: Value 2018-2023
  • Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
  • Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2019-2023
  • Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2020-2023
  • Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2023-2028
  • Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2023-2028
SPORTS NUTRITION IN ISRAELKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Gym attendance drives demand for sports nutrition
  • Well-known local brands attempt to capitalise on high growth sports nutrition category
  • Sports protein products gain popularity as part of broader protein trend
PROSPECTS AND OPPORTUNITIES
  • Sports nutrition likely to maintain moderate growth rates
  • Flurry of new launches expected as brands capitalise on protein trend
  • Growing competition from e-commerce retailers
CATEGORY DATA
  • Table 82 Sales of Sports Nutrition by Category: Value 2018-2023
  • Table 83 Sales of Sports Nutrition by Category: % Value Growth 2018-2023
  • Table 84 NBO Company Shares of Sports Nutrition: % Value 2019-2023
  • Table 85 LBN Brand Shares of Sports Nutrition: % Value 2020-2023
  • Table 86 Forecast Sales of Sports Nutrition by Category: Value 2023-2028
  • Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2023-2028
HERBAL/TRADITIONAL PRODUCTS IN ISRAELKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Holistic approach to health drives category sales
  • Herbal sleep aids enjoy strong growth
  • Paediatric products are a popular option with parents
PROSPECTS AND OPPORTUNITIES
  • Ta'am Teva Altman to retain leadership position
  • Herbal/traditional cough, cold and allergy (hay fever) to see category stabilise at higher level
  • Price inflation may stifle demand for herbal/traditional products
CATEGORY DATA
  • Table 88 Sales of Herbal/Traditional Products by Category: Value 2018-2023
  • Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023
  • Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2019-2023
  • Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2020-2023
  • Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2023-2028
  • Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2023-2028
PAEDIATRIC CONSUMER HEALTH IN ISRAELKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Paediatric consumer health enjoys solid performance
  • Parents continue to invest in paediatric vitamins and dietary supplements
  • Natural remedies are of greater interest to parents
PROSPECTS AND OPPORTUNITIES
  • Slowdown expected in paediatric consumer health
  • Nappy (diaper) rash treatments to benefit from high birth rate
  • Acetaminophen to remain the most popular analgesic
CATEGORY DATA
  • Table 94 Sales of Paediatric Consumer Health by Category: Value 2018-2023
  • Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
  • Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2019-2023
  • Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2020-2023
  • Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2023-2028
  • Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2023-2028