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Home Laundry Appliances in Morocco

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    Report

  • 37 Pages
  • January 2024
  • Region: Morocco
  • Euromonitor International
  • ID: 2595722
Home laundry appliances continues to witness recovery from the sharp decline in sales during the COVID-19 pandemic. Consumers are generally more comfortable about making an outlay on big ticket items such as home laundry appliances. Having said that, overall sales levels are anticipated to remain below pre-pandemic levels as many consumers remain reluctant to spend their money on non-essential products, especially with the rise in the cost of living.

The Home Laundry Appliances in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Automatic Dryers, Automatic Washer Dryers, Automatic Washing Machines, Built-in Home Laundry Appliances, Freestanding Home Laundry Appliances, Semi-Automatic Washing Machines.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Laundry Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

HOME LAUNDRY APPLIANCES IN MOROCCOKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Home laundry appliances enjoy healthy growth
  • Competition intensifies in home laundry appliances
  • Price discounting drives volume growth but suppresses value growth
PROSPECTS AND OPPORTUNITIES
  • Promising outlook for home laundry appliances
  • Rising demand for energy-efficient consumer appliances
  • International brands to expand share and help drive category growth
CATEGORY DATA
  • Table 1 Sales of Home Laundry Appliances by Category: Volume 2018-2023
  • Table 2 Sales of Home Laundry Appliances by Category: Value 2018-2023
  • Table 3 Sales of Home Laundry Appliances by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Home Laundry Appliances by Category: % Value Growth 2018-2023
  • Table 5 Sales of Automatic Washer Dryers by Smart Appliances: % Volume 2018-2023
  • Table 6 Sales of Automatic Washing Machines by Format: % Volume 2018-2023
  • Table 7 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2018-2023
  • Table 8 Sales of Automatic Washing Machines by Smart Appliances: % Volume 2019-2023
  • Table 9 NBO Company Shares of Home Laundry Appliances: % Volume 2019-2023
  • Table 10 LBN Brand Shares of Home Laundry Appliances: % Volume 2020-2023
  • Table 11 Distribution of Home Laundry Appliances by Format: % Volume 2018-2023
  • Table 12 Production of Home Laundry Appliances: Total Volume 2018-2023
  • Table 13 Forecast Sales of Home Laundry Appliances by Category: Volume 2023-2028
  • Table 14 Forecast Sales of Home Laundry Appliances by Category: Value 2023-2028
  • Table 15 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2023-2028
  • Table 16 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2023-2028
CONSUMER APPLIANCES IN MOROCCO
EXECUTIVE SUMMARY
  • Consumer appliances in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer appliances?
MARKET INDICATORS
  • Table 17 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2024
  • Table 18 Replacement Cycles of Consumer Appliances by Category 2018-2024
MARKET DATA
  • Table 19 Sales of Consumer Appliances by Category: Volume 2018-2023
  • Table 20 Sales of Consumer Appliances by Category: Value 2018-2023
  • Table 21 Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
  • Table 22 Sales of Consumer Appliances by Category: % Value Growth 2018-2023
  • Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
  • Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
  • Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
  • Table 26 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
  • Table 27 Sales of Small Appliances by Category: Volume 2018-2023
  • Table 28 Sales of Small Appliances by Category: Value 2018-2023
  • Table 29 Sales of Small Appliances by Category: % Volume Growth 2018-2023
  • Table 30 Sales of Small Appliances by Category: % Value Growth 2018-2023
  • Table 31 NBO Company Shares of Major Appliances: % Volume 2019-2023
  • Table 32 LBN Brand Shares of Major Appliances: % Volume 2020-2023
  • Table 33 NBO Company Shares of Small Appliances: % Volume2019-2023
  • Table 34 LBN Brand Shares of Small Appliances: % Volume2020-2023
  • Table 35 Distribution of Major Appliances by Format: % Volume 2018-2023
  • Table 36 Distribution of Small Appliances by Format: % Volume 2018-2023
  • Table 37 Forecast Sales of Consumer Appliances by Category: Volume 2023-2028
  • Table 38 Forecast Sales of Consumer Appliances by Category: Value 2023-2028
  • Table 39 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2023-2028
  • Table 40 Forecast Sales of Consumer Appliances by Category: % Value Growth 2023-2028
  • Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2023-2028
  • Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2023-2028
  • Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2023-2028
  • Table 44 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2023-2028
  • Table 45 Forecast Sales of Small Appliances by Category: Volume 2023-2028
  • Table 46 Forecast Sales of Small Appliances by Category: Value 2023-2028
  • Table 47 Forecast Sales of Small Appliances by Category: % Volume Growth 2023-2028
  • Table 48 Forecast Sales of Small Appliances by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources