Consumer Health in North Macedonia

Report
78 Pages
October 2023
Region: North Macedonia
Euromonitor International
ID: 2595816

Despite higher standards of living in North Macedonia, economic challenges resulting in low disposable incomes remain, with the situation further exacerbated by the ongoing war in Ukraine. This has led to double-digit inflation, which is increasing unit prices and driving value growth across the board in consumer health in 2023.

The Consumer Health in North Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Consumer Health market
Pinpoint growth sectors and identify factors driving change
Understand the competitive environment, the market’s major players and leading brands
Use five-year forecasts to assess how the market is predicted to develop.

CONSUMER HEALTH IN NORTH MACEDONIA

EXECUTIVE SUMMARY

Consumer health in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer health?

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
Table 2 Life Expectancy at Birth 2018-2023

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2018-2023
Table 4 Sales of Consumer Health by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Consumer Health: % Value 2019-2023
Table 6 LBN Brand Shares of Consumer Health: % Value 2020-2023
Table 7 Penetration of Private Label by Category: % Value 2018-2023
Table 8 Distribution of Consumer Health by Format: % Value 2018-2023
Table 9 Distribution of Consumer Health by Format and Category: % Value 2023
Table 10 Forecast Sales of Consumer Health by Category: Value 2023-2028
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DISCLAIMERDEFINITIONS

SOURCES

Summary 1 Research Sources

ANALGESICS IN NORTH MACEDONIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Strong consumer demand drives value growth in 2023
‘Effective’ adult ibuprofen benefits from strong marketing and advertising support
Alkaloid AD Skopje maintains its lead in 2023 thanks to a focus on innovation

PROSPECTS AND OPPORTUNITIES

Essential nature of analgesics will support future growth
Adult aspirin to achieve fastest growth
Strong availability set to support sales of adult ibuprofen

CATEGORY DATA

Table 12 Sales of Analgesics by Category: Value 2018-2023
Table 13 Sales of Analgesics by Category: % Value Growth 2018-2023
Table 14 NBO Company Shares of Analgesics: % Value 2019-2023
Table 15 LBN Brand Shares of Analgesics: % Value 2020-2023
Table 16 Forecast Sales of Analgesics by Category: Value 2023-2028
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2023-2028

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN NORTH MACEDONIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Milder winter impacts sales in 2023
Combination products and cough remedies perform well as the common cold is circulating freely again
Leading brands Fervex benefits from strong promotion

PROSPECTS AND OPPORTUNITIES

Maturity and demographics limit future growth
Wide availability drives sales of medicated confectionery
Parents prepared to spend more on their children

CATEGORY DATA

Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2023
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2023
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2023-2028
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2023-2028

DIGESTIVE REMEDIES IN NORTH MACEDONIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Price increases and inflation drive strong double-digit value growth in 2023
Poor diets and lifestyles continue to support demand
Strong brands, marketing and advertising ensure Krka Farma maintains its lead in 2023

PROSPECTS AND OPPORTUNITIES

Stable demand; however, declining population will hamper growth
Poor diets and unhealthy lifestyles to drive future sales of laxatives and indigestion and heartburn remedies
Pharmacies to retain their lead; however, modern grocery retailers will continue to steal share

CATEGORY DATA

Table 24 Sales of Digestive Remedies by Category: Value 2018-2023
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2018-2023
Table 26 NBO Company Shares of Digestive Remedies: % Value 2019-2023
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2020-2023
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2023-2028
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2023-2028

DERMATOLOGICALS IN NORTH MACEDONIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Inflation and rising interest in higher quality products fuel strong double-digit value growth in 2023
Hair loss treatments and vaginal antifungals record the strongest growth
Medicated shampoos continue to benefit from the expanding presence of competitively-priced brands

PROSPECTS AND OPPORTUNITIES

Innovation will support moderate growth over the forecast period
Parents prepared to spend on quality products for their children
Improved product offerings and e-commerce contribute to growth of topical antifungals

CATEGORY DATA

Table 30 Sales of Dermatologicals by Category: Value 2018-2023
Table 31 Sales of Dermatologicals by Category: % Value Growth 2018-2023
Table 32 NBO Company Shares of Dermatologicals: % Value 2019-2023
Table 33 LBN Brand Shares of Dermatologicals: % Value 2020-2023
Table 34 Forecast Sales of Dermatologicals by Category: Value 2023-2028
Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2023-2028

WOUND CARE IN NORTH MACEDONIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Premiumisation as consumers increasingly opt for higher quality products
Stable demand for first aid kits, which are required in all vehicles
Tosama leads due to longstanding presence and consumer brand loyalty

PROSPECTS AND OPPORTUNITIES

Marginal growth in a mature product area
Added-value needed to stand out from the crowd
Expansion of e-commerce

CATEGORY DATA

Table 36 Sales of Wound Care by Category: Value 2018-2023
Table 37 Sales of Wound Care by Category: % Value Growth 2018-2023
Table 38 NBO Company Shares of Wound Care: % Value 2019-2023
Table 39 LBN Brand Shares of Wound Care: % Value 2020-2023
Table 40 Forecast Sales of Wound Care by Category: Value 2023-2028
Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2023-2028

VITAMINS IN NORTH MACEDONIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Volume sales have normalised following strong growth during the pandemic
Vitamin B is the most popular due to its many benefits in different aspects of health
Krka Farms maintains its lead in 2023

PROSPECTS AND OPPORTUNITIES

Slower growth due to market saturation and maturity
Vitamin B to record the fastest growth
E-commerce expansion

CATEGORY DATA

Table 42 Sales of Vitamins by Category: Value 2018-2023
Table 43 Sales of Vitamins by Category: % Value Growth 2018-2023
Table 44 Sales of Multivitamins by Positioning: % Value 2018-2023
Table 45 NBO Company Shares of Vitamins: % Value 2019-2023
Table 46 LBN Brand Shares of Vitamins: % Value 2020-2023
Table 47 Forecast Sales of Vitamins by Category: Value 2023-2028
Table 48 Forecast Sales of Vitamins by Category: % Value Growth 2023-2028

DIETARY SUPPLEMENTS IN NORTH MACEDONIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Rising focus on herbal/traditional dietary supplements and premium products
Growth potential of immunity-boosting and versatile echinacea
Lek dooel maintains lead thanks to the strength of its probiotic supplement Linex

PROSPECTS AND OPPORTUNITIES

Slower growth due to shrinking consumer base, market saturation and maturity
Fitness and eye health increasingly important
Expansion of e-commerce

CATEGORY DATA

Table 49 Sales of Dietary Supplements by Category: Value 2018-2023
Table 50 Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Table 51 Sales of Dietary Supplements by Positioning: % Value 2018-2023
Table 52 NBO Company Shares of Dietary Supplements: % Value 2019-2023
Table 53 LBN Brand Shares of Dietary Supplements: % Value 2020-2023
Table 54 Forecast Sales of Dietary Supplements by Category: Value 2023-2028
Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2023-2028

WEIGHT MANAGEMENT AND WELLBEING IN NORTH MACEDONIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Health and wellness trend and rising obesity levels drive sales in 2023
Exercise and supplements to achieve weight loss goals
Weight management and wellbeing continues to be dominated by international players

PROSPECTS AND OPPORTUNITIES

Moderate growth expected; however, a shrinking consumer base dampens growth
Fastest growth for slimming teas with the appearance of new brands
Shift in focus from losing weight to being healthy could impact future growth

CATEGORY DATA

Table 56 Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 57 Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
Table 58 NBO Company Shares of Weight Management and Wellbeing: % Value 2019-2023
Table 59 LBN Brand Shares of Weight Management and Wellbeing: % Value 2020-2023
Table 60 Forecast Sales of Weight Management and Wellbeing by Category: Value 2023-2028
Table 61 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2023-2028

SPORTS NUTRITION IN NORTH MACEDONIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Popular products with a broad appeal
Improved product offering and e-commerce sales drive growth in sports protein powder
Competitive landscape is characterised by concentration and innovation

PROSPECTS AND OPPORTUNITIES

Further healthy growth supported by on-premise and online sales
Convenience and innovation attract consumers to protein/energy bars
Changes in distribution support sales

CATEGORY DATA

Table 62 Sales of Sports Nutrition by Category: Value 2018-2023
Table 63 Sales of Sports Nutrition by Category: % Value Growth 2018-2023
Table 64 NBO Company Shares of Sports Nutrition: % Value 2019-2023
Table 65 LBN Brand Shares of Sports Nutrition: % Value 2020-2023
Table 66 Forecast Sales of Sports Nutrition by Category: Value 2023-2028
Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2023-2028

HERBAL/TRADITIONAL PRODUCTS IN NORTH MACEDONIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Improved quality of life, and health and wellness trend drive further growth in 2023
Consumers can afford to pay higher prices for more natural herbal/traditional products
Fitopharm maintains its lead in 2023

PROSPECTS AND OPPORTUNITIES

Health and wellness and innovation set to support future sales
Herbal/traditional paediatric dietary supplements will continue to see strongest growth
Social media to play a greater role over the forecast period

CATEGORY DATA

Table 68 Sales of Herbal/Traditional Products: Value 2018-2023
Table 69 Sales of Herbal/Traditional Products: % Value Growth 2018-2023
Table 70 NBO Company Shares of Herbal/Traditional Products: % Value 2019-2023
Table 71 LBN Brand Shares of Herbal/Traditional Products: % Value 2020-2023
Table 72 Forecast Sales of Herbal/Traditional Products: Value 2023-2028
Table 73 Forecast Sales of Herbal/Traditional Products: % Value Growth 2023-2028

PAEDIATRIC CONSUMER HEALTH IN NORTH MACEDONIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Demand for high-quality products positioned for children and inflation drive strong double-digit value growth in 2023
Greater consumer interest in paediatric vitamins and dietary supplements
Krka Farma continue to lead paediatric consumer health

PROSPECTS AND OPPORTUNITIES

Slowed growth as market is facing saturation
Paediatric ibuprofen suffers from negative image
Shift towards natural products

CATEGORY DATA

Table 74 Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 75 Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
Table 76 Forecast Sales of Paediatric Consumer Health by Category: Value 2023-2028
Table 77 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2023-2028

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