Consumer Health in Pakistan

Report
72 Pages
October 2023
Region: Pakistan
Euromonitor International
ID: 2610223

Pakistan’s economy continues to struggle and the government secured a further USD3 billion bailout with the IMF in July 2023, avoiding an impending default. Inflation continues to be very high and is being driven by several factors, including international commodity prices, global supply disruptions, flood damage to crops, currency depreciation, and political uncertainty in the country.

The Consumer Health in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Consumer Health market
Pinpoint growth sectors and identify factors driving change
Understand the competitive environment, the market’s major players and leading brands
Use five-year forecasts to assess how the market is predicted to develop.

CONSUMER HEALTH IN PAKISTAN

EXECUTIVE SUMMARY

Consumer health in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer health?

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
Table 2 Life Expectancy at Birth 2018-2023

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2018-2023
Table 4 Sales of Consumer Health by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Consumer Health: % Value 2019-2023
Table 6 LBN Brand Shares of Consumer Health: % Value 2020-2023
Table 7 Distribution of Consumer Health by Format: % Value 2018-2023
Table 8 Distribution of Consumer Health by Format and Category: % Value 2023
Table 9 Forecast Sales of Consumer Health by Category: Value 2023-2028
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DISCLAIMERDEFINITIONS

SOURCES

Summary 1 Research Sources

ANALGESICS IN PAKISTANKEY DATA FINDINGS

2023 DEVELOPMENTS

GSK threatens to pull out of Pakistan
Multinational brands retain leadership
Analgesics face shortages in 2023

PROSPECTS AND OPPORTUNITIES

Population growth supports volume growth over forecast period
Pharmacies continue to be significant channel
Consumers shun value-added benefits, as long as inflation remains high

CATEGORY DATA

Table 11 Sales of Analgesics by Category: Value 2018-2023
Table 12 Sales of Analgesics by Category: % Value Growth 2018-2023
Table 13 NBO Company Shares of Analgesics: % Value 2019-2023
Table 14 LBN Brand Shares of Analgesics: % Value 2020-2023
Table 15 Forecast Sales of Analgesics by Category: Value 2023-2028
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2023-2028

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN PAKISTANKEY DATA FINDINGS

2023 DEVELOPMENTS

Increased demand for OTC medications
Procter & Gamble maintains its lead in 2023
Health and personal care stores still dominate distribution

PROSPECTS AND OPPORTUNITIES

Promising outlook over forecast period
Increasing competition from traditional herbal remedies
Pollution and climate change lead to growth in value sales of hay fever remedies

CATEGORY DATA

Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2023
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2023
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2023-2028
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2023-2028

DIGESTIVE REMEDIES IN PAKISTANKEY DATA FINDINGS

2023 DEVELOPMENTS

Modern lifestyles drive demand for digestive remedies
Sanofi-Aventis continues to lead
Contaminated drinking water contributes to digestive problems

PROSPECTS AND OPPORTUNITIES

Moderate constant value growth over forecast period
Increasing competition from herbal digestive remedies
Ageing population will drive growth for digestive remedies

CATEGORY DATA

Table 23 Sales of Digestive Remedies by Category: Value 2018-2023
Table 24 Sales of Digestive Remedies by Category: % Value Growth 2018-2023
Table 25 NBO Company Shares of Digestive Remedies: % Value 2019-2023
Table 26 LBN Brand Shares of Digestive Remedies: % Value 2020-2023
Table 27 Forecast Sales of Digestive Remedies by Category: Value 2023-2028
Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2023-2028

DERMATOLOGICALS IN PAKISTANKEY DATA FINDINGS

2023 DEVELOPMENTS

Continuing prevalence of common skin conditions drives volume sales
Selsun medicated shampoo gives Abbott the lead
Topical germicidals/antiseptics best performer in 2023

PROSPECTS AND OPPORTUNITIES

Moderate growth over forecast period
Local companies gain some value share
Increasing demand for more personalised skin care products

CATEGORY DATA

Table 29 Sales of Dermatologicals by Category: Value 2018-2023
Table 30 Sales of Dermatologicals by Category: % Value Growth 2018-2023
Table 31 NBO Company Shares of Dermatologicals: % Value 2019-2023
Table 32 LBN Brand Shares of Dermatologicals: % Value 2020-2023
Table 33 Forecast Sales of Dermatologicals by Category: Value 2023-2028
Table 34 Forecast Sales of Dermatologicals by Category: % Value Growth 2023-2028

WOUND CARE IN PAKISTANKEY DATA FINDINGS

2023 DEVELOPMENTS

Full opening up of society post pandemic lockdowns benefits wound care
Uniferoz continues to dominate wound care in 2023
Gauze continues to account for most value sales within wound care

PROSPECTS AND OPPORTUNITIES

Moderate constant value growth over forecast period
Innovation needed to stand out from competition
Opportunity to further educate consumers about wound care

CATEGORY DATA

Table 35 Sales of Wound Care by Category: Value 2018-2023
Table 36 Sales of Wound Care by Category: % Value Growth 2018-2023
Table 37 NBO Company Shares of Wound Care: % Value 2019-2023
Table 38 LBN Brand Shares of Wound Care: % Value 2020-2023
Table 39 Forecast Sales of Wound Care by Category: Value 2023-2028
Table 40 Forecast Sales of Wound Care by Category: % Value Growth 2023-2028

VITAMINS IN PAKISTANKEY DATA FINDINGS

2023 DEVELOPMENTS

Consumers favour multivitamins
International brands continue to dominate in vitamins
Influence of healthcare professionals crucial

PROSPECTS AND OPPORTUNITIES

Healthy growth over forecast period
Changing lifestyles boost demand for vitamins
Further segmentation in multivitamins

CATEGORY DATA

Table 41 Sales of Vitamins by Category: Value 2018-2023
Table 42 Sales of Vitamins by Category: % Value Growth 2018-2023
Table 43 Sales of Multivitamins by Positioning: % Value 2018-2023
Table 44 NBO Company Shares of Vitamins: % Value 2019-2023
Table 45 LBN Brand Shares of Vitamins: % Value 2020-2023
Table 46 Forecast Sales of Vitamins by Category: Value 2023-2028
Table 47 Forecast Sales of Vitamins by Category: % Value Growth 2023-2028

DIETARY SUPPLEMENTS IN PAKISTANKEY DATA FINDINGS

2023 DEVELOPMENTS

Healthy growth, though from low base
Merck holds a strong lead
Superfoods and enriched beverages increasingly compete with dietary supplements

PROSPECTS AND OPPORTUNITIES

Positive outlook for dietary supplements
Health professionals key influencers in dietary supplements
E-commerce has strong potential over forecast period

CATEGORY DATA

Table 48 Sales of Dietary Supplements by Category: Value 2018-2023
Table 49 Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Table 50 Sales of Dietary Supplements by Positioning: % Value 2018-2023
Table 51 NBO Company Shares of Dietary Supplements: % Value 2019-2023
Table 52 LBN Brand Shares of Dietary Supplements: % Value 2020-2023
Table 53 Forecast Sales of Dietary Supplements by Category: Value 2023-2028
Table 54 Forecast Sales of Dietary Supplements by Category: % Value Growth 2023-2028

WEIGHT MANAGEMENT AND WELLBEING IN PAKISTANKEY DATA FINDINGS

2023 DEVELOPMENTS

Players widen consumer base by focusing on overall health
Getz Pharma retains the lead in weight management and wellbeing in 2023
Social media boost sales performance

PROSPECTS AND OPPORTUNITIES

Positive outlook over forecast period
Weight loss programmes on TV have role in driving value sales
Emerging competition from products such as protein bars

CATEGORY DATA

Table 55 Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 56 Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
Table 57 NBO Company Shares of Weight Management and Wellbeing: % Value 2019-2023
Table 58 LBN Brand Shares of Weight Management and Wellbeing: % Value 2020-2023
Table 59 Forecast Sales of Weight Management and Wellbeing by Category: Value 2023-2028
Table 60 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2023-2028

SPORTS NUTRITION IN PAKISTAN2023 DEVELOPMENTSHERBAL/TRADITIONAL PRODUCTS IN PAKISTANKEY DATA FINDINGS

2023 DEVELOPMENTS

More natural positioning of herbal/traditional products benefits sector
Local players benefit from long-standing traditions
Informal sector continues to dampen value sales

PROSPECTS AND OPPORTUNITIES

Local players continue to dominate
Collaboration with Traditional Chinese Medicine could boost the sector
Need for stricter regulation

CATEGORY DATA

Table 61 Sales of Herbal/Traditional Products: Value 2018-2023
Table 62 Sales of Herbal/Traditional Products: % Value Growth 2018-2023
Table 63 NBO Company Shares of Herbal/Traditional Products: % Value 2019-2023
Table 64 LBN Brand Shares of Herbal/Traditional Products: % Value 2020-2023
Table 65 Forecast Sales of Herbal/Traditional Products: Value 2023-2028
Table 66 Forecast Sales of Herbal/Traditional Products: % Value Growth 2023-2028

PAEDIATRIC CONSUMER HEALTH IN PAKISTANKEY DATA FINDINGS

2023 DEVELOPMENTS

High birth rate and rising health awareness supports growth
Foreign multinationals benefit from consumer trust
Vitamins and dietary supplements strongest performer

PROSPECTS AND OPPORTUNITIES

Lack of paediatric consumer health products continues to limit development
Cough and cold remedies continues to benefit from loyal consumer base
Shift towards natural products over forecast period

CATEGORY DATA

Table 67 Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 68 Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
Table 69 Forecast Sales of Paediatric Consumer Health by Category: Value 2023-2028
Table 70 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2023-2028

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