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Tissue and Hygiene in Thailand

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    Report

  • 55 Pages
  • March 2024
  • Region: Thailand
  • Euromonitor International
  • ID: 2610570
With the exception of nappies/diapers, most retail tissue and hygiene categories recorded growth in volume terms in 2023, including key categories such as menstrual care and toilet paper. Sales of most products experience solid demand in 2023 due to being considered basic essentials. Sales also saw strong growth in current value terms in 2023 with this being driven in part by the high inflation rate in Thailand and the impact on average unit prices from rising production costs.

The Tissue and Hygiene in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

TISSUE AND HYGIENE IN THAILAND
EXECUTIVE SUMMARY
  • Tissue and hygiene in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for tissue and hygiene?
MARKET INDICATORS
  • Table 1 Birth Rates 2018-2023
  • Table 2 Infant Population 2018-2023
  • Table 3 Female Population by Age 2018-2023
  • Table 4 Total Population by Age 2018-2023
  • Table 5 Households 2018-2023
  • Table 6 Forecast Infant Population 2023-2028
  • Table 7 Forecast Female Population by Age 2023-2028
  • Table 8 Forecast Total Population by Age 2023-2028
  • Table 9 Forecast Households 2023-2028
MARKET DATA
  • Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
  • Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
  • Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
  • Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
  • Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
  • Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
  • Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
  • Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
  • Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
MENSTRUAL CARE IN THAILANDKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Soaring popularity of pant-type products and the rise of convenient distribution channels
  • Price controls place a cap on value growth with manufacturers focused on consolidating their position in the market
  • Reusable alternatives gaining ground as more consumers focus on reducing the environmental footprint
PROSPECTS AND OPPORTUNITIES
  • A Glimpse into Comfort-Centric Solutions
  • The Rise of Eco-Friendly Menstrual Care in Thailand
  • Tampons likely to remain a niche area of the market
CATEGORY DATA
  • Table 19 Retail Sales of Menstrual Care by Category: Value 2018-2023
  • Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2018-2023
  • Table 21 Retail Sales of Tampons by Application Format: % Value 2018-2023
  • Table 22 NBO Company Shares of Retail Menstrual Care: % Value 2019-2023
  • Table 23 LBN Brand Shares of Retail Menstrual Care: % Value 2020-2023
  • Table 24 Forecast Retail Sales of Menstrual Care by Category: Value 2023-2028
  • Table 25 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2023-2028
NAPPIES/DIAPERS/PANTS IN THAILANDKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Declining birth rates put pressure on sales but disposable pants continue to flourish as consumers look for convenience and value
  • Government measures to control prices on essential goods in 2023 prevents significant price hikes in the category
  • Unicharm and DSG retain their stronghold with value and comfort important to consumers
PROSPECTS AND OPPORTUNITIES
  • Incentives and initiatives to boost the birth rate and to make nappies/diapers/pants more accessible should positively influence demand
  • The tension between controlled pricing and innovation likely to persist
  • Disposable pants set to remain the key growth driver
CATEGORY DATA
  • Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
  • Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
  • Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2019-2023
  • Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2020-2023
  • Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2023-2028
  • Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2023-2028
RETAIL ADULT INCONTINENCE IN THAILANDKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Thailand's ageing population remains the key driver of demand for retail adult incontinence in 2023
  • Low Prices, odour control, and comfort inform purchasing decisions in 2023
  • Price controls limit value growth while light adult incontinence products remain the most dynamic
PROSPECTS AND OPPORTUNITIES
  • The Ascendance of the Adult Incontinence Market in Thailand
  • New product development and innovation could help add further fuel to the growth of retail adult incontinence
  • Increasing use of organic and natural materials as consumers focus on comfort
CATEGORY DATA
  • Table 32 Sales of Retail Adult Incontinence by Category: Value 2018-2023
  • Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
  • Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2019-2023
  • Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2020-2023
  • Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2023-2028
  • Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2023-2028
WIPES IN THAILANDKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Sales of wipes rocket as consumers look for convenient solutions to staying fresh and clean in 2023
  • The Evolution of Wipe Selling Points
  • Baby wipes proving popular as a cheaper alternative to facial cleansing wipes
PROSPECTS AND OPPORTUNITIES
  • Wipes could find new sales opportunities in rural and upcountry areas
  • Manufacturers need to address environmental concerns
  • Competition set to heat up as demand grows
CATEGORY DATA
  • Table 38 Retail Sales of Wipes by Category: Value 2018-2023
  • Table 39 Retail Sales of Wipes by Category: % Value Growth 2018-2023
  • Table 40 NBO Company Shares of Retail Wipes: % Value 2019-2023
  • Table 41 LBN Brand Shares of Retail Wipes: % Value 2020-2023
  • Table 42 Forecast Retail Sales of Wipes by Category: Value 2023-2028
  • Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2023-2028
RETAIL TISSUE IN THAILANDKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Consumers in Thailand becoming increasingly familiar with the benefits of retail tissue over traditional alternatives
  • The Niche Presence of Chinese Tissue Brands Amidst Quality Concerns in Thailand's Online Market
  • Toilet paper remains the key category but demand across retail tissue continues to grow in 2023
PROSPECTS AND OPPORTUNITIES
  • Bright outlook for retail tissue despite anticipated increase in unit prices
  • Organic products could find a growing audience among more affluent consumers
  • Sustainability concerns offer growth potential for recycled retail tissue
CATEGORY DATA
  • Table 44 Retail Sales of Tissue by Category: Value 2018-2023
  • Table 45 Retail Sales of Tissue by Category: % Value Growth 2018-2023
  • Table 46 NBO Company Shares of Retail Tissue: % Value 2019-2023
  • Table 47 LBN Brand Shares of Retail Tissue: % Value 2020-2023
  • Table 48 Forecast Retail Sales of Tissue by Category: Value 2023-2028
  • Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2023-2028
AWAY-FROM-HOME TISSUE AND HYGIENE IN THAILANDKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Increase in inbound and domestic tourism provides a boost sales through the horeca channel
  • Thailand's ageing population boosting demand for AFH adult incontinence
  • Bulk purchasing behaviour noted in AFH adult incontinence
PROSPECTS AND OPPORTUNITIES
  • Ageing population likely to fuel dynamic growth in AFH adult incontinence
  • Tourism and a resurgent street food scene set to be key growth drivers for AFH tissue
  • Manufacturers likely to make a strategic shift to using recycled/recyclable materials in their AFH tissue products
CATEGORY DATA
  • Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
  • Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
  • Table 52 Sales of Away-From-Home Paper Towels by Type: % Value 2018-2023
  • Table 53 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2018-2023
  • Table 54 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2023
  • Table 55 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2023-2028
  • Table 56 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2023-2028