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The 2013/14 Source Book of Multicultural Experts

  • ID: 2614394
  • Book
  • July 2013
  • 46 Pages
  • Multicultural Marketing Resources, Inc
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Published in a convenient desktop handbook size, The Source Book of Multicultural Experts, 16th edition, is an invaluable tool for both marketing executives and journalists.

Scope of Report

- Cross-reference listings guide readers to find a company by business type (e.g. ad agencies, professional organizations, research firms, media).
- Industry area of expertise (e.g. financial services, entertainment, telecommunications, pharmaceutical).
- Niche market area of expertise including African American, Asian American, Hispanic, Multicultural, Canadian, Disability, European, Filipino American, Gay/Lesbian (GLBT), General Market, Latin American, Middle Eastern, Native American, Russian/Polish, Senior/50+, South Asian American, , U.S. Emerging African, Urban, Women in Business, and Youth/Teen.
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How to use The Source Book of Multicultural Experts

Thought Leadership Articles

-The Hispanic Market
Building Brand Preference Among US Hispanics through 3rd Screen Devices in the ‘Post-PC Age, by Eduardo Perez

- Multicultural Market Research
Breaking out of the Old Marketing Research Box, by Michael Halberstam

- The Disability Market
Connecting the Puzzle Pieces, by Tari Harman Squire

- Direct Marketing: Multicultural Name Identification
Cultural Competency and the Importance of Name Research, by Karen Sinsi

- Market Experts and Business Leaders

- Listing by industry Expertise

- Alphabetical Listing by Company (With Contact Information & Profiles)

- About Multicultural Marketing Resources Inc
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown