The soft drinks landscape in Romania recorded stagnate retail volume sales in 2023, with a similar performance to 2022. The main factors negatively impacting sales included rising inflation, the increased cost of raw materials and declining disposable incomes; all of which led consumers to become more cautious in their spending, readjusting their budgets to focus on essentials.
The Soft Drinks in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Soft Drinks in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Soft Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
SOFT DRINKS IN ROMANIADISCLAIMERCARBONATES IN ROMANIAKEY DATA FINDINGSJUICE IN ROMANIAKEY DATA FINDINGSBOTTLED WATER IN ROMANIAKEY DATA FINDINGSSPORTS DRINKS IN ROMANIAKEY DATA FINDINGSENERGY DRINKS IN ROMANIAKEY DATA FINDINGSCONCENTRATES IN ROMANIAKEY DATA FINDINGSRTD TEA IN ROMANIAKEY DATA FINDINGSRTD COFFEE IN ROMANIAKEY DATA FINDINGS
EXECUTIVE SUMMARY
- Soft drinks in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- Foodservice vs retail split
- What next for soft drinks?
MARKET DATA
- Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
- Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
- Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
- Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
- Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2022
- Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2022
- Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2022
- Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2022
- Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
- Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
- Table 11 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
- Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
- Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
- Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
- Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
- Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
- Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
- Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
- Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2018-2023
- Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2018-2023
- Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
- Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
- Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
- Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
- Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
- Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
- Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
- Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
- Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
- Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
- Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
- Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
APPENDIX
- Fountain sales in Romania
SOURCES
- Summary 1 Research Sources
2023 DEVELOPMENTS
- Declining performance as interest in health and wellness rises
- Players focus on flavour innovations to attract new consumers to carbonates
- Brand owners focus on appealing to Generation Z consumers
PROSPECTS AND OPPORTUNITIES
- Decreasing popularity for carbonates as consumers migrate to healthier options
- Carbonates players focus on eco-friendly initiatives across the forecast period
- Good prospects for reduced sugar carbonates as cheaper prices drive sales
CATEGORY DATA
- Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2018-2023
- Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2018-2023
- Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2018-2023
- Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2018-2023
- Table 37 Off-trade Sales of Carbonates by Category: Volume 2018-2023
- Table 38 Off-trade Sales of Carbonates by Category: Value 2018-2023
- Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
- Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
- Table 41 Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
- Table 42 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023
- Table 43 NBO Company Shares of Off-trade Carbonates: % Volume 2019-2023
- Table 44 LBN Brand Shares of Off-trade Carbonates: % Volume 2020-2023
- Table 45 NBO Company Shares of Off-trade Carbonates: % Value 2019-2023
- Table 46 LBN Brand Shares of Off-trade Carbonates: % Value 2020-2023
- Table 47 Forecast Off-trade Sales of Carbonates by Category: Volume 2023-2028
- Table 48 Forecast Off-trade Sales of Carbonates by Category: Value 2023-2028
- Table 49 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2023-2028
- Table 50 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2023-2028
- Table 51 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2023-2028
- Table 52 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2023-2028
2023 DEVELOPMENTS
- Juice drives growth as a variety of packaging and flavours launch on the landscape
- Increasingly high appetite for products that offer added health benefits
- Flavour innovations and co-branding boost sales of juice in 2023
PROSPECTS AND OPPORTUNITIES
- Bright future for juice in Romania as 100% juice benefits from rising health trends
- Strong growth for online retail as smaller brands appear across e-commerce
- Consumers gravitate towards smaller local manufacturers and private label
CATEGORY DATA
- Table 53 Off-trade Sales of Juice by Category: Volume 2018-2023
- Table 54 Off-trade Sales of Juice by Category: Value 2018-2023
- Table 55 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
- Table 56 Off-trade Sales of Juice by Category: % Value Growth 2018-2023
- Table 57 NBO Company Shares of Off-trade Juice: % Volume 2019-2023
- Table 58 LBN Brand Shares of Off-trade Juice: % Volume 2020-2023
- Table 59 NBO Company Shares of Off-trade Juice: % Value 2019-2023
- Table 60 LBN Brand Shares of Off-trade Juice: % Value 2020-2023
- Table 61 Forecast Off-trade Sales of Juice by Category: Volume 2023-2028
- Table 62 Forecast Off-trade Sales of Juice by Category: Value 2023-2028
- Table 63 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2023-2028
- Table 64 Forecast Off-trade Sales of Juice by Category: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Decelerating growth for bottled water as prices increase and consumers trade down
- Ongoing diversification in packaging as on-the-go consumption increases
- Functional and flavoured water drive growth as consumer interest in novelties rises
PROSPECTS AND OPPORTUNITIES
- Players focus on specific, sophisticated products within bottled water
- Local players aim to become a regional force over the forecast period
- E-commerce will become more relevant as a convenient way to bulk order bottled water
CATEGORY DATA
- Table 65 Off-trade Sales of Bottled Water by Category: Volume 2018-2023
- Table 66 Off-trade Sales of Bottled Water by Category: Value 2018-2023
- Table 67 Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
- Table 68 Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
- Table 69 NBO Company Shares of Off-trade Bottled Water: % Volume 2019-2023
- Table 70 LBN Brand Shares of Off-trade Bottled Water: % Volume 2020-2023
- Table 71 NBO Company Shares of Off-trade Bottled Water: % Value 2019-2023
- Table 72 LBN Brand Shares of Off-trade Bottled Water: % Value 2020-2023
- Table 73 Forecast Off-trade Sales of Bottled Water by Category: Volume 2023-2028
- Table 74 Forecast Off-trade Sales of Bottled Water by Category: Value 2023-2028
- Table 75 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2023-2028
- Table 76 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Interest in health and fitness rises, boosting off-trade volume sales in 2023
- International brands dominate the competitive landscape in sports drinks
- The convenience factor drives demand for sports drinks in Romania
PROSPECTS AND OPPORTUNITIES
- Positive prospects for sports drinks as interest in exercise continues to rise
- Players to embrace reduced sugar, flavour innovations and functional ingredients
- Online to drive sales of sports drinks across the coming years
CATEGORY DATA
- Table 77 Off-trade Sales of Sports Drinks: Volume 2018-2023
- Table 78 Off-trade Sales of Sports Drinks: Value 2018-2023
- Table 79 Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
- Table 80 Off-trade Sales of Sports Drinks: % Value Growth 2018-2023
- Table 81 NBO Company Shares of Off-trade Sports Drinks: % Volume 2019-2023
- Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2020-2023
- Table 83 NBO Company Shares of Off-trade Sports Drinks: % Value 2019-2023
- Table 84 LBN Brand Shares of Off-trade Sports Drinks: % Value 2020-2023
- Table 85 Forecast Off-trade Sales of Sports Drinks: Volume 2023-2028
- Table 86 Forecast Off-trade Sales of Sports Drinks: Value 2023-2028
- Table 87 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2023-2028
- Table 88 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Off-trade volume sales rise as aggressive promotions and private label lines launch
- Players focus on limited edition launches to stand out and attract consumers
- Hell Energy becomes increasingly active while retaining the leading position
PROSPECTS AND OPPORTUNITIES
- Energy drinks is challenged by sugar taxes and rising health trends
- Inflation leads consumers to trade down, creating opportunities for private label
- Rising preference for reduced sugar energy drinks in line with health trends
CATEGORY DATA
- Table 89 Off-trade Sales of Energy Drinks: Volume 2018-2023
- Table 90 Off-trade Sales of Energy Drinks: Value 2018-2023
- Table 91 Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
- Table 92 Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
- Table 93 NBO Company Shares of Off-trade Energy Drinks: % Volume 2019-2023
- Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2020-2023
- Table 95 NBO Company Shares of Off-trade Energy Drinks: % Value 2019-2023
- Table 96 LBN Brand Shares of Off-trade Energy Drinks: % Value 2020-2023
- Table 97 Forecast Off-trade Sales of Energy Drinks: Volume 2023-2028
- Table 98 Forecast Off-trade Sales of Energy Drinks: Value 2023-2028
- Table 99 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2023-2028
- Table 100 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Stagnation for the concentrates landscape as inflation challenges sales
- Liquid concentrates benefit from strong tradition in the country
- E-commerce sales grow as online shopping becomes increasingly relevant
PROSPECTS AND OPPORTUNITIES
- Declining sales as consumers migrate to health-focused options
- Higher demand for sports-centric powder concentrates boosted by health trends
- Premiumisation of concentrates to drive value growth over the forecast period
CATEGORY DATA
- Concentrates Conversions
- Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
- Table 101 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
- Table 102 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
- Table 103 Off-trade Sales of Concentrates by Category: Value 2018-2023
- Table 104 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
- Table 105 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2020-2023
- Table 106 NBO Company Shares of Off-trade Concentrates: % Value 2019-2023
- Table 107 LBN Brand Shares of Off-trade Concentrates: % Value 2020-2023
- Table 108 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2023
- Table 109 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2023
- Table 110 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2023
- Table 111 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2023
- Table 112 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2023-2028
- Table 113 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2023-2028
- Table 114 Forecast Off-trade Sales of Concentrates by Category: Value 2023-2028
- Table 115 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Solid off-trade volume growth for RTD tea, boosted by on-the-go consumption
- Ongoing competition from juices hinders the performance of RTD teas
- Variety expands as players launch interesting flavour mixes within RTD tea
PROSPECTS AND OPPORTUNITIES
- Steady volume growth driven by new flavour innovations on the landscape
- Sugar tax and health trends boost demand for reduced sugar
- Players invest in social media and digital campaigns to drive interest
CATEGORY DATA
- Table 116 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
- Table 117 Off-trade Sales of RTD Tea by Category: Value 2018-2023
- Table 118 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
- Table 119 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
- Table 120 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
- Table 121 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023
- Table 122 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023
- Table 123 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023
- Table 124 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023
- Table 125 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028
- Table 126 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028
- Table 127 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028
- Table 128 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028
2023 DEVELOPMENTS
- High appetite for RTD coffee driven by novelty and on-the-go consumption
- Competition intensifies with international players and private label expanding
- Emerging hybrid products and niche offerings drive off-trade volume sales
PROSPECTS AND OPPORTUNITIES
- Double-digit volume growth, driven by premiumisation and niche offerings
- Improving distribution is key for the expansion of RTD coffee
- Strong potential for further development of private label RTD coffee
CATEGORY DATA
- Table 129 Off-trade Sales of RTD Coffee: Volume 2018-2023
- Table 130 Off-trade Sales of RTD Coffee: Value 2018-2023
- Table 131 Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
- Table 132 Off-trade Sales of RTD Coffee: % Value Growth 2018-2023
- Table 133 NBO Company Shares of Off-trade RTD Coffee: % Volume 2019-2023
- Table 134 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2020-2023
- Table 135 NBO Company Shares of Off-trade RTD Coffee: % Value 2019-2023
- Table 136 LBN Brand Shares of Off-trade RTD Coffee: % Value 2020-2023
- Table 137 Forecast Off-trade Sales of RTD Coffee: Volume 2023-2028
- Table 138 Forecast Off-trade Sales of RTD Coffee: Value 2023-2028
- Table 139 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2023-2028
- Table 140 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2023-2028