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Tissue and Hygiene in the Czech Republic

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    Report

  • 55 Pages
  • March 2024
  • Region: Czech Republic
  • Euromonitor International
  • ID: 2620087
Tissue and hygiene was affected by strong price increases, leading to significant value sales growth of all product types. Consumers reacted by reducing the frequency of their purchases leading to stagnation or a decline in volume sales of several tissue and hygiene categories.

The Tissue and Hygiene in Czech Republic report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

TISSUE AND HYGIENE IN THE CZECH REPUBLIC
EXECUTIVE SUMMARY
  • Tissue and hygiene in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for tissue and hygiene?
MARKET INDICATORS
  • Table 1 Birth Rates 2018-2023
  • Table 2 Infant Population 2018-2023
  • Table 3 Female Population by Age 2018-2023
  • Table 4 Total Population by Age 2018-2023
  • Table 5 Households 2018-2023
  • Table 6 Forecast Infant Population 2023-2028
  • Table 7 Forecast Female Population by Age 2023-2028
  • Table 8 Forecast Total Population by Age 2023-2028
  • Table 9 Forecast Households 2023-2028
MARKET DATA
  • Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
  • Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
  • Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
  • Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
  • Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
  • Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
  • Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
  • Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
  • Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
MENSTRUAL CARE IN THE CZECH REPUBLICKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Menstrual care grows in value despite demographic challenges
  • Despite maintaining their lead, multinationals face growing competition from private label
  • Retail landscape favours modern, tech-friendly channels in 2023 while marketing campaigns focus on extending usage
PROSPECTS AND OPPORTUNITIES
  • Challenges ahead as key consumer base declines in the Czech Republic
  • More eco-friendly products emerge over the forecast period
  • Retail e-commerce sales continued to grow over the forecast period
CATEGORY DATA
  • Table 19 Retail Sales of Menstrual Care by Category: Value 2018-2023
  • Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2018-2023
  • Table 21 Retail Sales of Tampons by Application Format: % Value 2018-2023
  • Table 22 NBO Company Shares of Retail Menstrual Care: % Value 2019-2023
  • Table 23 LBN Brand Shares of Retail Menstrual Care: % Value 2020-2023
  • Table 24 Forecast Retail Sales of Menstrual Care by Category: Value 2023-2028
  • Table 25 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2023-2028
NAPPIES/DIAPERS/PANTS IN THE CZECH REPUBLICKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Volume sales return to modest growth in 2023 after contracting in the previous year
  • Procter & Gamble retains the lead thanks to its broad portfolio and wide distribution of trusted brands
  • Disposable pants benefits from the resumption of society in the wake of the pandemic and increase in environmental friendliness
PROSPECTS AND OPPORTUNITIES
  • Forecast period decline for nappies/diapers/pants
  • Price-conscious consumers switch between brands in a bid to find the best value for money with this trend also boosting sales via retail e-commerce
  • Products with a low environmental impact gain popularity
CATEGORY DATA
  • Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
  • Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
  • Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2019-2023
  • Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2020-2023
  • Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2023-2028
  • Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2023-2028
RETAIL ADULT INCONTINENCE IN THE CZECH REPUBLICKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Retail adult incontinence continues to attract consumers among an ageing demographic
  • New product launches focus on segmentation and in providing high quality premium products
  • Essity Czech Republic sustains its lead in retail adult incontinence in 2023
PROSPECTS AND OPPORTUNITIES
  • Retail adult incontinence registers further growth over the forecast period
  • Forecast period launches of private label likely though focus remains on efficacy rather than environmental friendliness
  • Hypermarkets gain ground thanks to broad range of offerings
CATEGORY DATA
  • Table 32 Sales of Retail Adult Incontinence by Category: Value 2018-2023
  • Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
  • Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2019-2023
  • Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2020-2023
  • Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2023-2028
  • Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2023-2028
RX/REIMBURSEMENT ADULT INCONTINENCE IN THE CZECH REPUBLICKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Moderate growth for Rx/reimbursement adult incontinence, with the category not helped by a change in the law
  • Consumer embarrassment remains an obstacle to growth
  • Essity continues to lead the pack with its trusted Tena brand
PROSPECTS AND OPPORTUNITIES
  • Rx/reimbursement adult incontinence sees growing sales as awareness increases
  • Expenditure reduction by health companies constrains category forecast period growth
  • Electronic reimbursement of medical equipment, including adult incontinence products, is expected during the forecast period
CATEGORY DATA
  • Table 38 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2018-2023
  • Table 39 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2018-2023
  • Table 40 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2023-2028
  • Table 41 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2023-2028
WIPES IN THE CZECH REPUBLICKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Wipes records value growth across the category in 2023 thanks in part to inflationary pressure on prices
  • Green trends continue to characterise wipes in the Czech Republic and are garnering a wider distribution presence
  • The competitive landscape remains fragmented with Procter & Gamble coming close to retaking the category lead while retail e-commerce accounts for a growing share
PROSPECTS AND OPPORTUNITIES
  • Demand for wipes undermined by ongoing high if falling inflationary context
  • Baby wipes sees contraction in volume sales over the forecast period
  • Moist toilet wipes registers significant forecast period growth thanks to increased activity from manufacturers and retailers
CATEGORY DATA
  • Table 42 Retail Sales of Wipes by Category: Value 2018-2023
  • Table 43 Retail Sales of Wipes by Category: % Value Growth 2018-2023
  • Table 44 NBO Company Shares of Retail Wipes: % Value 2019-2023
  • Table 45 LBN Brand Shares of Retail Wipes: % Value 2020-2023
  • Table 46 Forecast Retail Sales of Wipes by Category: Value 2023-2028
  • Table 47 Forecast Retail Sales of Wipes by Category: % Value Growth 2023-2028
RETAIL TISSUE IN THE CZECH REPUBLICKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Retail tissue sees modest volume and strong value growth in 2023
  • Private label products prospering amid price consciousness
  • Fierce competition in retail tissue as players jostle for position
PROSPECTS AND OPPORTUNITIES
  • Category maturity dampens growth over the forecast period
  • Boxed facial tissues experiences increasing popularity thanks to innovation
  • Private label products retain a strong influence in retail tissue over the forecast period
CATEGORY DATA
  • Table 48 Retail Sales of Tissue by Category: Value 2018-2023
  • Table 49 Retail Sales of Tissue by Category: % Value Growth 2018-2023
  • Table 50 NBO Company Shares of Retail Tissue: % Value 2019-2023
  • Table 51 LBN Brand Shares of Retail Tissue: % Value 2020-2023
  • Table 52 Forecast Retail Sales of Tissue by Category: Value 2023-2028
  • Table 53 Forecast Retail Sales of Tissue by Category: % Value Growth 2023-2028
AWAY-FROM-HOME TISSUE AND HYGIENE IN THE CZECH REPUBLICKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Away-from-home tissue records positive sales development as local consumers return to pre-pandemic levels of activity
  • Eco-friendly trends extend to away-from-home products, but fewer products are available
  • Key players continue to lead the category in 2023, while some launch eco-friendly variants
PROSPECTS AND OPPORTUNITIES
  • Stable growth over the forecast period thanks to the ongoing resumption in society after COVID-19
  • Away-from-home hygiene benefits from the ageing population over the forecast period
  • Essity focuses on the sustainability of its away-from-home tissue products
CATEGORY DATA
  • Table 54 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
  • Table 55 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
  • Table 56 Sales of Away-From-Home Paper Towels by Type: % Value 2018-2023
  • Table 57 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2018-2023
  • Table 58 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2023
  • Table 59 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2023-2028
  • Table 60 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2023-2028