Home and Garden in Poland

Report
45 Pages
May 2023
Region: Poland
Euromonitor International
ID: 2622123

The analyst's Home and Garden in Poland report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2027 illustrate how market demand is expected to evolve in the medium-term

Product Coverage:
Home Improvement and Gardening, Homewares and Home Furnishings.

Data Coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Home and Garden market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

HOME AND GARDEN IN POLAND

Home and garden in 2022: The big picture

2022 key trends

Competitive landscape
Retailing developments
What next for home and garden?

MARKET DATA

Table 1 Sales of Home and Garden by Category: Value 2017-2022
Table 2 Sales of Home and Garden by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Home and Garden: % Value 2018-2022
Table 4 LBN Brand Shares of Home and Garden: % Value 2019-2022
Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2017-2022
Table 6 Distribution of Home and Garden by Format: % Value 2017-2022
Table 7 Distribution of Home and Garden by Format and Category: % Value 2022
Table 8 Forecast Sales of Home and Garden by Category: Value 2022-2027
Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

Summary 1 Research Sources

GARDENING IN POLANDKEY DATA FINDINGS

2022 DEVELOPMENTS

Positive retail growth, as the appetite for gardening continues to grow
Sustainability considerations driving growth in watering products
Gardening specialists are key while e-commerce is challenged

PROSPECTS AND OPPORTUNITIES

Gardening benefits from growing health and wellness trends
Robotic lawn mowers grow as price points become more accessible
Horticulture records a healthy demand as indoor plants offer natural decoration

CATEGORY DATA

Table 10 Sales of Gardening by Category: Value 2017-2022
Table 11 Sales of Gardening by Category: % Value Growth 2017-2022
Table 12 NBO Company Shares of Gardening: % Value 2018-2022
Table 13 LBN Brand Shares of Gardening: % Value 2019-2022
Table 14 Distribution of Gardening by Format: % Value 2017-2022
Table 15 Forecast Sales of Gardening by Category: Value 2022-2027
Table 16 Forecast Sales of Gardening by Category: % Value Growth 2022-2027

HOME FURNISHINGS IN POLANDKEY DATA FINDINGS

2022 DEVELOPMENTS

Rising inflation and low purchasing power negatively impact home furnishing
Premiumisation and multifunctionality are key trends in 2022
Barbecues benefit from the ongoing popularity of gardening

PROSPECTS AND OPPORTUNITIES

Retailers align their innovation efforts with sustainability
Some consumers seek high-quality while others are forced to economise
E-commerce drives growth as marketplaces become increasingly popular

CATEGORY DATA

Table 17 Sales of Home Furnishings by Category: Value 2017-2022
Table 18 Sales of Home Furnishings by Category: % Value Growth 2017-2022
Table 19 NBO Company Shares of Home Furnishings: % Value 2018-2022
Table 20 LBN Brand Shares of Home Furnishings: % Value 2019-2022
Table 21 LBN Brand Shares of Light Sources: % Value 2019-2022
Table 22 Distribution of Home Furnishings by Format: % Value 2017-2022
Table 23 Forecast Sales of Home Furnishings by Category: Value 2022-2027
Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2022-2027

HOME IMPROVEMENT IN POLANDKEY DATA FINDINGS

2022 DEVELOPMENTS

Economic downturn leads to lower demand for bathroom and sanitaryware
Power tool accessories reduce costs and increase functionality
Sustainable materials become increasingly important to consumers

PROSPECTS AND OPPORTUNITIES

Rises in disposable incomes positively impact bathroom and sanitaryware
Cordless drills see a rise in demand as consumers appreciate convenience
Strong potential for e-commerce as new services attract consumers

CATEGORY DATA

Table 25 Sales of Home Improvement by Category: Value 2017-2022
Table 26 Sales of Home Improvement by Category: % Value Growth 2017-2022
Table 27 NBO Company Shares of Home Improvement: % Value 2018-2022
Table 28 LBN Brand Shares of Home Improvement: % Value 2019-2022
Table 29 Distribution of Home Improvement by Format: % Value 2017-2022
Table 30 Forecast Sales of Home Improvement by Category: Value 2022-2027
Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2022-2027

HOMEWARES IN POLANDKEY DATA FINDINGS

2022 DEVELOPMENTS

Sales remain lower than pre-pandemic levels, despite growth
Food storage containers and dining sets lose popularity
Despite slower growth e-commerce remains a key distribution channel

PROSPECTS AND OPPORTUNITIES

Sustainability considerations push demand for premium homeware
Active social lives fuel the demand for dinnerware in Poland
Deals, discounts and user reviews benefit the growth of e-commerce

CATEGORY DATA

Table 32 Sales of Homewares by Category: Value 2017-2022
Table 33 Sales of Homewares by Category: % Value Growth 2017-2022
Table 34 Sales of Homewares by Material: % Value 2017-2022
Table 35 NBO Company Shares of Homewares: % Value 2018-2022
Table 36 LBN Brand Shares of Homewares: % Value 2019-2022
Table 37 Distribution of Homewares by Format: % Value 2017-2022
Table 38 Forecast Sales of Homewares by Category: Value 2022-2027
Table 39 Forecast Sales of Homewares by Category: % Value Growth 2022-2027

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Table of Contents

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